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You Have About 36 Months To Make It

Dan Koe28:51Added Aug 31, 2026

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  1. You Have 36 Months To Make It

  2. 00:00So, I've been seeing this statement
  3. 00:01circulating online and it pretty much
  4. 00:03says you have about 36 months to make
  5. 00:06it. And it makes sense because AI will
  6. 00:08continue to replace jobs no matter how
  7. 00:10much people fight against it. Money as
  8. 00:12we know it will change or even cease to
  9. 00:14exist because millions of ASIs or
  10. 00:17artificial super intelligences will
  11. 00:19rapidly execute tasks beyond human
  12. 00:21comprehension dictating humanity's
  13. 00:23future. And aside the point, if you're
  14. 00:24interested in crypto, this is probably
  15. 00:27the last time you're going to see
  16. 00:28incredible gains because they're being
  17. 00:30regulated. They're being adopted, and
  18. 00:33after this, they're going to become more
  19. 00:35like stocks. Now, my intention with this
  20. 00:37video isn't to scare you or sound
  21. 00:39sensationalist. Everything I just read
  22. 00:41is things that I've been seeing
  23. 00:43circulating online. I'm indifferent. I
  24. 00:45don't know whether it's true or whether
  25. 00:47it's false. So, those aren't my
  26. 00:49opinions. That's just what we're here to
  27. 00:51talk about today. It can be absolutely
  28. 00:53wrong and I expect most of it to be
  29. 00:55wrong. You may not have 36 months to
  30. 00:58make it, but in my eyes, you have about
  31. 01:0136 months until the definition of making
  32. 01:05it changes drastically. Now, my
  33. 01:07intention with this video is to provide
  34. 01:10you with a perspective that will allow
  35. 01:12you to notice opportunities in this
  36. 01:15future that is coming very fast because
  37. 01:18it's quite obvious that something is
  38. 01:20changing, right? We're in this very
  39. 01:22noisy time on social media, on YouTube,
  40. 01:25everywhere. And usually what that means
  41. 01:27when there's a lot of conflict, a lot of
  42. 01:29chaos, that means that a new ordered
  43. 01:31structure is going to emerge. And we
  44. 01:34don't know what that is yet. Thankfully,
  45. 01:36human nature remains pretty much the
  46. 01:38same. And I can't help but think that
  47. 01:39this period of rapid growth is marking a
  48. 01:41clear distinction between machines and
  49. 01:44humans. Those who lean into their
  50. 01:46humanity will thrive. And those who
  51. 01:48can't stop identifying with mechanical
  52. 01:50living on the other hand may not. So the

  53. Doers vs Directors

  54. 01:53first thing we need to talk about is the
  55. 01:55concept of doers versus directors
  56. 01:58because this is going to become
  57. 02:00extremely important whether AI takes
  58. 02:02over the world or not. Be are you a doer
  59. 02:04or are you a director? So I want to set
  60. 02:07the scene with this with a very kind of
  61. 02:10famous Sam Alman quote.
  62. 02:25One thing is certain here. The amount of
  63. 02:28power that an individual has is vastly
  64. 02:31more now than it has been at any time in
  65. 02:34the past. And this has occurred in three
  66. 02:37layers. First, the internet gave people
  67. 02:39access to any and all knowledge. Power
  68. 02:42transferred away from schools and
  69. 02:43institutions. Second is that social
  70. 02:46media gave people the leverage to
  71. 02:47attract their own audience. Power
  72. 02:49transferred away from employers,
  73. 02:50publishers, centralized media, and even
  74. 02:52record labels. People can now learn,
  75. 02:54build, and earn without being dependent
  76. 02:57on someone else's authority. And third
  77. 02:59is artificial intelligence is giving
  78. 03:01people the ability to create, automate,
  79. 03:03and outsource almost anything. Power is
  80. 03:06transferring away from traditional
  81. 03:07gatekeepers and intermediaries. people
  82. 03:10will soon be able to operate at the
  83. 03:11level of large teams with a fraction of
  84. 03:13the manpower. Now, I know this isn't
  85. 03:15true for all situations, but this is
  86. 03:17largely true. The internet gave you an
  87. 03:20insane amount of power. And if you were
  88. 03:23born in the digital first age like Gen Z
  89. 03:25was, or like me who's kind of a
  90. 03:27zelenial, I heard that yesterday. It's
  91. 03:29like the people born from 1995 to 2000.
  92. 03:32It's like you're in between millennials
  93. 03:34and Gen Z where you're kind of still
  94. 03:36digital first, but Gen Z people are
  95. 03:39obviously those who have grown up with
  96. 03:41this technology and they're leveraging
  97. 03:43it and their lives are both
  98. 03:45substantially better and substantially
  99. 03:47worse from this because they haven't
  100. 03:49learned how to negate the worst. So,
  101. 03:52with that said, whether you've taken
  102. 03:53advantage of these or not, you have
  103. 03:56three superpowers at your disposal right
  104. 03:59now to take control of your future. And
  105. 04:01those are one learning. So the ability
  106. 04:04to adapt and figure out what actions you
  107. 04:06must take to get specific results. Two,
  108. 04:08persuasion. The ability to build trust
  109. 04:11and attract people to a mutually
  110. 04:12beneficial vision or narrative. We're
  111. 04:14talking about persuasion and mutual
  112. 04:16benefit, not manipulation. And three,
  113. 04:19execution. So the ability to turn ideas
  114. 04:21into reality through automation,
  115. 04:23creation, and delegation. So this
  116. 04:25creates a clear distinction between who
  117. 04:28will thrive and who won't. Doers versus
  118. 04:31directors, employees versus
  119. 04:33entrepreneurs, low agency versus high
  120. 04:36agency, those who assign work rather
  121. 04:39than being assigned work. So, you
  122. 04:42assigning the work either to yourself,
  123. 04:45self-direction, directing your own
  124. 04:47career or to an AI prompt or an
  125. 04:50automation tool or something of that
  126. 04:52nature that allows you to do more and
  127. 04:55pursue your personal goals that bring
  128. 04:58more meaning and fulfillment to your
  129. 04:59life. So, free people, the definition of
  130. 05:02a free individual is those who pursue
  131. 05:04their interest and do many things
  132. 05:05throughout their lives. It's those that
  133. 05:07don't need permission to identify and
  134. 05:09solve a problem to create value in the
  135. 05:12world. And since new problems emerge as
  136. 05:15reality gets more complex and we're
  137. 05:17entering this period with AI and
  138. 05:19technology that is making reality very
  139. 05:22complex, there are more problems to
  140. 05:25solve than ever. There is more
  141. 05:26opportunities than ever. For that reason
  142. 05:28alone, if you don't understand that
  143. 05:31problems are infinite, I would recommend
  144. 05:33you take a year and read the beginning
  145. 05:35of infinity by David Deutsch and truly
  146. 05:38study it and understand it. If you want
  147. 05:40kind of a summary of it, I talk about it
  148. 05:42in my free book, Purpose and Profit. You
  149. 05:44can buy the paperback on Amazon, but on
  150. 05:46my Substack, it's free. So, if problems
  151. 05:49are infinite, then solutions or value or
  152. 05:52wealth creation is also infinite. That
  153. 05:55means money is also infinite. But money
  154. 05:59is not limited to the definition of a US
  155. 06:02dollar, right? It's changing right now
  156. 06:03with Bitcoin technology. The reality is
  157. 06:05in the past it was seashells, right? You
  158. 06:07trade seashells. That was your money. In
  159. 06:09the future, we don't know what it's
  160. 06:10going to be. It's going to take the
  161. 06:12shape of culture and society, but it's
  162. 06:15still infinite because it represents
  163. 06:17value exchange and that's innate to
  164. 06:19human nature. So, we got that out of the
  165. 06:21way. You need to become a director. You
  166. 06:24need to become an orchestrator. You need
  167. 06:26to become high agency. You need to
  168. 06:27identify, solve problems, learn, build
  169. 06:30all of the things that you would do if
  170. 06:32you were pursuing your own goals and
  171. 06:34didn't conform to the life that you were
  172. 06:38set on as a child by your parents and
  173. 06:40teachers. And the thing about that is
  174. 06:41that whether AI was coming into play or
  175. 06:44not, that's the best way to live. That's
  176. 06:47how you live as a free individual. So, I
  177. 06:49don't understand why you're complaining
  178. 06:51if AI is coming in and kind of forcing
  179. 06:54people to do this if they want to thrive
  180. 06:56in the future because that's how you
  181. 06:57thrive in the future either way. It
  182. 06:59doesn't freaking matter if AI is the
  183. 07:02catalyst to that. AI is obviously the
  184. 07:04catalyst to that. Oh, but Dan, AI just
  185. 07:07generates slop and it's going to turn
  186. 07:08the internet into this wasteland, right?
  187. 07:11The dead internet is accelerating and
  188. 07:13I've created an entire video on that. I
  189. 07:15don't think that's the case at all. The
  190. 07:16internet's been dead for a while now, AI
  191. 07:19or not, and there's still very much a
  192. 07:21living internet. So, how do we get on
  193. 07:24that side? How we how do we get on the
  194. 07:26side of the living internet? We need to
  195. 07:27understand that taste is the new
  196. 07:29intelligence because there's a huge
  197. 07:31anti- AI crowd. And personally, I think
  198. 07:34they're going to lose. I think that is
  199. 07:36the losing side. I do not think that you
  200. 07:38should be on like you should identify as
  201. 07:42anti-AI. So, as we continue moving
  202. 07:45toward the future, and as technology
  203. 07:47continues to develop, there will be an
  204. 07:49uproar of emotional people who are
  205. 07:52identified and attached with the tools
  206. 07:54of the past. And these people will
  207. 07:56attempt to discredit those who start to
  208. 07:59integrate AI in their work, especially
  209. 08:02creative work, because people have a lot
  210. 08:04of pent-up emotions around what
  211. 08:06creativity is, what art is. And I think
  212. 08:09that is blocking their ability to see
  213. 08:12how AI actually plays a role. Because
  214. 08:14most people think that AI generations
  215. 08:16are just random, that you're just like,
  216. 08:19"Oh, I'm telling this AI to create a
  217. 08:21post and then I'm going to post it and
  218. 08:24I'm going to try to play that off as
  219. 08:25art." You're only seeing the surface.
  220. 08:28You genuinely do not understand it. And
  221. 08:30that's exactly why these people are so
  222. 08:32highly emotional because it's just a
  223. 08:33principle, right? People hate what they
  224. 08:35don't understand. So my advice here is
  225. 08:38to ignore these people and do not become
  226. 08:41one of these people because maintaining
  227. 08:42a pessimistic mindset in general is bad.
  228. 08:45But over the coming years, it just
  229. 08:47creates this destructive confirmation
  230. 08:49bias. The people who are upset at me at
  231. 08:51this point in the video, which are going
  232. 08:53to be quite a few people, are just
  233. 08:54reacting instantly to what I said. If
  234. 08:57they actually had a critique, if they
  235. 08:59actually had something reasonable to
  236. 09:01say, they wouldn't be so emotional. they
  237. 09:03would be able to respond with calmness
  238. 09:06and we would be able to have a good
  239. 09:07discussion about it and we'd probably
  240. 09:09come to a solution where both of us are
  241. 09:11happy with it. But that's not how
  242. 09:13YouTube comments go. In general, you
  243. 09:15become what you focus on. And if you're
  244. 09:17trying to stop an avalanche from the
  245. 09:19bottom of a mountain, you're going to
  246. 09:21get crushed. What these people don't
  247. 09:23understand is that how we create is
  248. 09:26evolving just like it has before. And
  249. 09:28these highly emotional people are
  250. 09:30nothing new. It happens during every
  251. 09:32technological shift. Think of
  252. 09:34photography or video. These are
  253. 09:36extremely recent developments on the
  254. 09:39timeline of humanity. I don't think you
  255. 09:41would argue that many people consider
  256. 09:44computerenerated graphics, CGI, or photo
  257. 09:47editing like Photoshop as an art form in
  258. 09:50one way or another. These things weren't
  259. 09:52able to be created in the past. You
  260. 09:54couldn't generate a hyperrealistic scene
  261. 09:58with computerenerated graphics in just a
  262. 10:01few clicks in the past. It wasn't even
  263. 10:03possible. And yes, it's difficult to
  264. 10:06create those things because you have to
  265. 10:08acquire the skill to do so. But the fact
  266. 10:10remains that it's a lot easier to do it
  267. 10:13than it was with the previous software.
  268. 10:15And it just keeps getting easier and
  269. 10:17easier and easier to do it. So just
  270. 10:19because a few clicks on your screen are
  271. 10:21being replaced with natural language
  272. 10:23doesn't mean it's any easier to create
  273. 10:25something we see as art. Especially when
  274. 10:28what we see as art changes as culture
  275. 10:30does and culture is shifting rapidly
  276. 10:32right now. We don't consider people
  277. 10:35artists for what specific tool they use.
  278. 10:38We consider people artists for why and
  279. 10:40how they use the tool. We grade them on
  280. 10:43the final product, the story, the
  281. 10:45emotion, the vision, the soul, not the
  282. 10:47hours of labor that went into creating
  283. 10:50it. You can spend 10 years or 10 seconds
  284. 10:52writing a book and call yourself an
  285. 10:54author, but that doesn't mean the book
  286. 10:55is good. And especially doesn't mean
  287. 10:57that the book is art. So, this is what
  288. 10:59the anti- AI crowd gets horribly wrong.
  289. 11:02They lump everyone using AI into the
  290. 11:05same category. If you use AI, they cut
  291. 11:07you off. There's actually people that do
  292. 11:09this. Like, imagine that. Oh, my friend
  293. 11:11in high school uses chat GPT. He's no
  294. 11:14longer my friend. Are you are you
  295. 11:15serious? You've allowed a little chat
  296. 11:18box to control your mind that much. And
  297. 11:20you are you are angry at the person who
  298. 11:23you think is becoming dumber by using
  299. 11:25chat GPT, but you just allowed it to do
  300. 11:28the same thing to your mind because you
  301. 11:30boxed yourself into this little ideology
  302. 11:32that AI is bad. That's how you become
  303. 11:35dumb. That's how you limit your ability
  304. 11:37to think and see nuance. So these anti-
  305. 11:41AI people just see AI as a chat box.
  306. 11:44They don't see any of the other
  307. 11:46implications of it. They just think it's
  308. 11:48a chat box where you write this
  309. 11:50newsletter for me or create this post
  310. 11:52for me or create this image for me. And
  311. 11:54while some of the outputs of those may
  312. 11:56look visually appealing, that doesn't
  313. 11:58mean they're art and it doesn't mean
  314. 12:00they're useful and it doesn't mean
  315. 12:01they're going to get traction on the
  316. 12:02internet. And if people flood the
  317. 12:04internet with these things, you have to
  318. 12:06understand what market sophistication
  319. 12:08is. Eventually, those things get boring.
  320. 12:10Eventually, they don't work and the
  321. 12:12pendulum swings to the other side. And
  322. 12:14creators are biased once again. You're
  323. 12:16stuck with this doomsday mindset when
  324. 12:18that never happens. We don't get to a
  325. 12:22doomsday with all this stuff. And AI
  326. 12:24isn't going to change that either. If we
  327. 12:25think about it, this exposes something
  328. 12:28important in the anti- AI crowd. It
  329. 12:31exposes that most people have put too
  330. 12:33much emphasis on the labor that goes
  331. 12:35into creating something visually
  332. 12:37appealing so that it has become their
  333. 12:39identity and people will fight tooth and
  334. 12:41nail to avoid limiting themselves less.
  335. 12:44I personally do not believe that art
  336. 12:47should be tied to a series of buttons
  337. 12:49that people press, but instead why they
  338. 12:53press that series of buttons. That's
  339. 12:54what art is. Now, with all of this, I'm
  340. 12:57defending AI, but I think we can all
  341. 12:59agree that it is not smart to outsource
  342. 13:02all of your control and decision-making
  343. 13:04and work to AI. Yes, that's obviously a
  344. 13:08surefire way to become stupid, but
  345. 13:10that's not what everyone is doing.
  346. 13:11That's what stupid people are doing.
  347. 13:13That's both what stupid people are doing
  348. 13:15and what stupid people are focusing on.
  349. 13:17Neither of those parties see that AI has
  350. 13:20become a programming language for
  351. 13:23language itself. And when we're talking
  352. 13:25about AI here, we're talking about LLMs,
  353. 13:28right? There's much more than just LLMs,
  354. 13:30but for the sake of this, we're talking
  355. 13:32about those. Most people don't
  356. 13:34understand that prompt engineering is an
  357. 13:36art that you can give hyperspecific
  358. 13:39instructions to an AI and it will
  359. 13:42conform to those instructions so that
  360. 13:45it's very close to being exactly what
  361. 13:48you would have done in the first place
  362. 13:50because that's what the Photoshop tools,
  363. 13:53the AI, the AE, After Effects, Premiere,
  364. 13:56that's what those allow you to do. All
  365. 13:57of the little buttons and nodules are
  366. 13:59just a way to make it more specific to
  367. 14:01the image that you're trying to create.
  368. 14:03So, if you can't do that with natural
  369. 14:05language, one, you may have to go with a
  370. 14:08different medium, but you can do a lot
  371. 14:10with natural language. You can create
  372. 14:12what you want to create. You just don't
  373. 14:14understand prompt engineering. And the
  374. 14:16thing here is that that's what most
  375. 14:18employed creative work is anyway, right?
  376. 14:21People are like, "Oh, I'm a
  377. 14:22photographer. I'm a video editor. I'm
  378. 14:25whatever it may be." But you're just
  379. 14:27executing project instructions that you
  380. 14:29didn't set. Right? You are the doer, not
  381. 14:32the orchestrator, not the director.
  382. 14:34That's not art, right? This is still
  383. 14:36industrial work disguised as creative
  384. 14:39work. Just because you have the job
  385. 14:41title of an artist doesn't mean that you
  386. 14:43are one. These people don't understand
  387. 14:45that a word is the new brush stroke, the
  388. 14:48new lowass filter, and the new select
  389. 14:50and mask. They don't understand that
  390. 14:52every minor decision an artist makes
  391. 14:54that imbuss their personal touch into
  392. 14:55their work is still available. And that
  393. 14:57they can create more than what their
  394. 14:59wildest dreams allow without spending
  395. 15:01hours doing so, but they just can't see
  396. 15:03beyond random textbox generation. The
  397. 15:05single distinction that will separate
  398. 15:07art from slop is taste. So in other
  399. 15:10words, nothing has changed. We just have
  400. 15:13a new tool to create. Just like how we
  401. 15:16got CGI, right? We weren't able to
  402. 15:19create those things before. Now we can
  403. 15:21create new things. So to end this
  404. 15:24section, if you can't create art with
  405. 15:26AI, then you weren't an artist to begin
  406. 15:28with. You were simply good at using a
  407. 15:30tool and tools get replaced. Now there's

  408. Utility vs meaning

  409. 15:33one crucial thing here. What's the
  410. 15:35distinction between a machine and a
  411. 15:37human? What work do we give to AI and
  412. 15:40what do we do ourselves? And where is
  413. 15:42the future of work going to go?
  414. 15:44Especially as AI comes into play. So we
  415. 15:47need to understand the distinction
  416. 15:49between utility and meaning because from
  417. 15:52what it seems silicon or machines is
  418. 15:55going to solve utility. So carbon or
  419. 15:58humans can transcend to meaning because
  420. 16:01we hate long lines at the DMV. We hate
  421. 16:03when a server gets our order wrong. We
  422. 16:05hate meetings that could have been five
  423. 16:06bullet point emails. But AI and
  424. 16:08automation solve necessary work that
  425. 16:10humans hate. And on the other side of
  426. 16:12that, we crave the potential for
  427. 16:15failure. Humans crave the potential for
  428. 16:17failure. We hate the DMV and all these
  429. 16:19other things that are just
  430. 16:20inconveniences to our lives that we
  431. 16:22wouldn't derive meaning from in the
  432. 16:24first place, but we love watching the
  433. 16:25final batter in the ninth inning of a
  434. 16:27baseball game. We travel across the
  435. 16:29world for a five-star dining experience.
  436. 16:31And we cry at a wedding when the bride
  437. 16:34or groom is reading their vows. Imagine
  438. 16:37if they wrote their vows with chat GBT.
  439. 16:39you'd probably be able to tell and you
  440. 16:41probably wouldn't cry and it wouldn't be
  441. 16:43that meaningful because you're applying
  442. 16:45AI to a domain that it doesn't belong
  443. 16:47in. So, machines are for speed,
  444. 16:50repetition, and necessity. Humans are
  445. 16:52for story, novelty, myth, and meaning.
  446. 16:55Now, the thing here is that most people
  447. 16:58identify with the traits of a machine,
  448. 17:00and they're going to get left behind.
  449. 17:02So, the schooling, the job, the mundane
  450. 17:04tasks, the repetitive things. And that's
  451. 17:07exactly why general fulfillment is
  452. 17:09abysmal because AI and machines are
  453. 17:12actually coming in to do the work that
  454. 17:14should have been done by machines in the
  455. 17:15first place. So it's obvious that
  456. 17:17there's going to be a lot of turbulence
  457. 17:19with this change, right? Going into the
  458. 17:21future, there's going to be a period
  459. 17:23where there's a lot of uncertainty.
  460. 17:24There's a lot of other things, but
  461. 17:27that's how it always is. Like I I don't
  462. 17:30mean to come off as like insensitive
  463. 17:32here. It's obvious that many people
  464. 17:34aren't going to be happy with this and
  465. 17:37it's not going to benefit their lives
  466. 17:39throughout this entire change. But
  467. 17:40there's nothing that I personally can do
  468. 17:43about it except for see the situation
  469. 17:45logically and figure out how to position
  470. 17:48myself and you guys and everyone else. I
  471. 17:51I feel like I'm doing as much as I can
  472. 17:53do here with the perspective that I have
  473. 17:55in sharing it and acting on my own
  474. 17:58behalf and helping people that are close
  475. 18:00to me and as many people as I can do
  476. 18:03this as well. The thing here is that
  477. 18:05we've collectively hated industrial
  478. 18:07living for decades now. And now that
  479. 18:10it's going away, it's like how my little
  480. 18:12brother when I would take his video game
  481. 18:14because he would never use it, right? He
  482. 18:16would never play it. But the second that
  483. 18:18I got my hand on it, the second that I
  484. 18:20got my hand on one of his toys, he just
  485. 18:22went insane. He said, "Get out of my
  486. 18:24room. Give me my game back." It's like,
  487. 18:26"That's exactly what's happening here."
  488. 18:28Except you're just being irrational. And
  489. 18:30you don't have clarity or the agency to
  490. 18:33figure out a new path in life. Zoom in
  491. 18:36and it's scary. Zoom out and it's
  492. 18:38wonderful. To figure out what you want
  493. 18:40in life, choose something you deeply
  494. 18:42care about, dissect it ruthlessly, and
  495. 18:44shamelessly share your story, values,
  496. 18:46vision, and accompanying life's work in
  497. 18:48public to form an artisanesque lifestyle
  498. 18:51with a small tribe of people who support
  499. 18:53what you do. Pair that with AI, and you
  500. 18:55free up room for leisure, the ultimate
  501. 18:57compliment to creative work. So, now we

  502. How to prepare

  503. 19:00need to talk about how to prepare. How
  504. 19:02do you prepare for this? Because you
  505. 19:04supposedly have 36 months to make it.
  506. 19:06That's obviously not set in stone, but
  507. 19:08it's as good as a number as you're going
  508. 19:10to get. Whether it's 24 months or 10
  509. 19:13years, still probably happening. You can
  510. 19:16either sit back and do nothing and just
  511. 19:19see where that takes you. It's obvious
  512. 19:20that it's not going to be good. Or you
  513. 19:22use this moment of urgency as a time to
  514. 19:26turn your life around because that's
  515. 19:27when you turn your life around the most
  516. 19:29when you're under pressure. And
  517. 19:32personally, I don't see why you wouldn't
  518. 19:33pick the second option because changing
  519. 19:35your life doesn't mean you have to pack
  520. 19:38everything up, change everything, move
  521. 19:39across the country, do all of this crazy
  522. 19:41stuff. It just requires that you start
  523. 19:43thinking about your work. And it just
  524. 19:46requires you to think in general. It
  525. 19:48requires you to pursue something you
  526. 19:50care about. It requires you to take
  527. 19:52risks, create a story worth telling, and
  528. 19:55share it with those who can benefit.
  529. 19:56Everything that created the good life in
  530. 19:59the past is now becoming a requirement.

  531. Become a philosopher-builder

  532. 20:02So if we're going to break this down
  533. 20:03into steps, step one is to become a
  534. 20:05philosopher builder. Because there are
  535. 20:07two types of people that we tend to
  536. 20:09respect in today's world. There's the
  537. 20:11programmers versus the marketers.
  538. 20:13There's the big picture people versus
  539. 20:14the technical detail people. There's the
  540. 20:16spiritual versus the practical, the
  541. 20:19philosophers versus the scientists. And
  542. 20:21the future demands that we merge these
  543. 20:23polar ends because a builder has always
  544. 20:26needed a thinker. A programmer not
  545. 20:28paired with a marketer almost always
  546. 20:29leads to a disappointing number of
  547. 20:31users. A hippie stuck in the sky and a
  548. 20:33scientist stuck in an atom are both
  549. 20:35missing the truth. Those who can embody
  550. 20:38this duality become unstoppable. And
  551. 20:40we're already seeing it happen. It's
  552. 20:42like an example of how job titles are
  553. 20:44shifting from designer and engineer to
  554. 20:47design engineer. And that requires a
  555. 20:49much more complex skill stack that are
  556. 20:52merging into one if that design engineer
  557. 20:54is actually good. Another example is
  558. 20:56just creators that are founding and
  559. 20:58fueling companies, right? They're
  560. 21:00pairing with programmers, creators,
  561. 21:02coders. Now, of course, AI isn't
  562. 21:04directly responsible for this, but the
  563. 21:06general technological shift is. Another
  564. 21:09thing here is that even coders alone are
  565. 21:12understanding the need for distribution
  566. 21:14and they're generating millions of views
  567. 21:15on social media by themselves. And by
  568. 21:18doing that, by stacking that skill, they
  569. 21:20just drastically increase their earning
  570. 21:22potential. They can both work for
  571. 21:23themselves on the projects that they
  572. 21:25want to work on. And maybe not
  573. 21:29immediately, but they can outearn
  574. 21:31substantially out earn any job they
  575. 21:34would have gotten. And I know there's
  576. 21:35going to be people where it's like, "Oh,
  577. 21:36well, Mark Zuckerberg uh paid $100
  578. 21:39million to get the top AI research."
  579. 21:40You're not a top AI researcher. The peak
  580. 21:43of human ability lies in being a
  581. 21:45specialized generalist. Not so
  582. 21:47specialized that you get replaced in an
  583. 21:49instant or taken advantage of because
  584. 21:50you are identified with a credential,
  585. 21:52but not so generalized that you are

  586. Become a filter for ideas

  587. 21:54effective at effectively nothing. Now,
  588. 21:56step two is to become a filter for ideas
  589. 21:59because ideas now matter more than
  590. 22:02execution. They they're not the only
  591. 22:04thing that matters obviously, but they
  592. 22:06matter more. Why? Because if taste is
  593. 22:08the new intelligence and curation is the
  594. 22:10new IQ test, in a world where
  595. 22:12information is overflowing and anyone
  596. 22:14can create anything, choosing what ideas
  597. 22:16deserve to be executed deserves the
  598. 22:19first seat at the table. And that's the
  599. 22:21thing, it's never been easier to create
  600. 22:23something mediocre. So people that
  601. 22:26think, "Oh, I should just pump out as
  602. 22:28much content as possible and I can have
  603. 22:29chat GBT and automations do all these
  604. 22:31things." you're going to lose or you're
  605. 22:34not going to have any longevity in the
  606. 22:36space because those things change and
  607. 22:37you're not going to understand the
  608. 22:39principles that allow you to continue to
  609. 22:41get results. Another thing is that UBI
  610. 22:43or universal basic income, you know,
  611. 22:45everybody getting a certain amount of
  612. 22:47money deposited into their bank account
  613. 22:49each month. Some people argue that
  614. 22:51everyone will have more time so that
  615. 22:53they can self-actualize and become
  616. 22:55spiritual and transcend and all this
  617. 22:56other stuff, while other people argue
  618. 22:58that everyone will just become mediocre
  619. 23:01and lazy. And the truth here is that
  620. 23:03it's just a deliberate personal choice
  621. 23:06which one you become. 99% of people as
  622. 23:09always have just proven that they will
  623. 23:11become lazy and mediocre. That's the
  624. 23:13bottom of the barrel. Whether it be uh
  625. 23:16because of UBI and what they do with
  626. 23:18their life or those that choose to
  627. 23:20create mediocre content because it's so
  628. 23:22easy to do so. If there's no friction
  629. 23:25there, it's going to get old quick. And
  630. 23:27the people who are actually deliberate
  631. 23:29about being good and pursuing excellence
  632. 23:32are going to rise to the top. So your
  633. 23:34mind must become a finely tuned signal
  634. 23:36to noise filter. And for that to happen,
  635. 23:39you must understand that your mind
  636. 23:40interprets reality based on your
  637. 23:42identity and worldview, your values and
  638. 23:44beliefs, the code you live by, your
  639. 23:46level of development, the vision you are
  640. 23:48attempting to actualize. Your brain
  641. 23:50releases dopamine when information is
  642. 23:52useful toward your main and overarching
  643. 23:54goals. We've talked about this so many
  644. 23:56different times. go look at my uh pop
  645. 23:58videos or any of the videos where I talk
  646. 24:00about reinventing yourself or taking
  647. 24:03back control of your life. We talk about
  648. 24:05all of that. So, in order to develop
  649. 24:07taste or become a filter for signal and
  650. 24:10noise, you have to have your own point
  651. 24:12of view that you're cultivating. You
  652. 24:13have to have your own philosophy, your
  653. 24:15own vision, because that's what frames
  654. 24:17your mind to notice the unique ideas
  655. 24:19that are worth putting out into the
  656. 24:21world under your own philosophy, under

  657. Become an AI orchestrator

  658. 24:24your own brand. Now, step three is to
  659. 24:26become an AI orchestrator because the
  660. 24:29first and foundational decision to make
  661. 24:31when adopting AI lies in when to
  662. 24:33leverage it and when to do it by hand.
  663. 24:35Usually, that decision lies in what you
  664. 24:37enjoy doing. For me, that's writing. I
  665. 24:40love writing books, newsletters, social
  666. 24:42posts, etc. And the thing here is that I
  667. 24:44do have AI prompts that complement my
  668. 24:47process because I I have a process,
  669. 24:50right? That I can teach AI. And I'm not
  670. 24:52talking about a process for writing. I'm
  671. 24:54talking about a process that refineses
  672. 24:57ideas to the point of being able to put
  673. 24:59out something great. So, as an example,
  674. 25:01I'll put the link to this in the
  675. 25:03description, but one of my favorite
  676. 25:04prompts is just like a very good thought
  677. 25:07partner, right? I programmed it. I wrote
  678. 25:11the prompt in a way that doesn't give me
  679. 25:14the answer. It asked me questions
  680. 25:16relevant to a topic that guides me
  681. 25:18toward insights faster than usual
  682. 25:21because I was able to take the process
  683. 25:23of how I generate my best ideas and put
  684. 25:26it into a prompt that kind of guides me
  685. 25:29through that so I can reach those ideas
  686. 25:31faster. So rather than me having to go
  687. 25:33on a ton of walks, which I still do, or
  688. 25:36listen to a ton of books and content,
  689. 25:38which I still do, it creates this guide
  690. 25:41for my mind that helps me reach these
  691. 25:43certain points faster because the way
  692. 25:46you generate ideas is by thinking,
  693. 25:49right, debating, conversing, uh asking
  694. 25:52questions to yourself. So, if I can
  695. 25:55program the AI to ask questions like I
  696. 25:57would myself because when you're
  697. 25:59questioning yourself, you're usually
  698. 26:01running through a series of what, why,
  699. 26:03how, what, what, what whatever. They're
  700. 26:05kind of predictable and you can put that
  701. 26:07into a prompt. And if anything, it's
  702. 26:09actually drastically increased the
  703. 26:11quality of my writing and creativity.
  704. 26:13So, all of my newsletters and social
  705. 26:15content is written by hand. and I change
  706. 26:18and refine a lot of the ideas that the
  707. 26:20AI gives me. But the AI output is just a
  708. 26:23prototype. It's an experiment. It's a
  709. 26:25first draft. Most people don't realize
  710. 26:27that. Like obviously, yeah, if you just
  711. 26:29paste what AI says into whatever medium
  712. 26:31you're posting it on, then yeah, it's
  713. 26:32going to suck. You're not that you're
  714. 26:34not practicing developing your taste.
  715. 26:37You have to be tasteful and pick and
  716. 26:39choose from what the AI outputs. Now,
  717. 26:42outside of your craft, outside of what
  718. 26:44you enjoy doing, I see prompts, prompt
  719. 26:47engineering as creating specialized
  720. 26:49employees because that's what it is.
  721. 26:51Even if it isn't completely there yet,
  722. 26:53you can get most of the way there now.
  723. 26:55And if this doesn't make sense to you,
  724. 26:57you don't understand AI beyond it being
  725. 26:59a random textbox generation where you
  726. 27:01ask questions and treat it like it's
  727. 27:03your friend. I personally hate
  728. 27:05marketing. I mean, I don't hate it, but
  729. 27:07I I don't like spending time on it,
  730. 27:09right? Because it is a formulaic process
  731. 27:11for me. It's not my art form, but I
  732. 27:13still need it to be able to sustain my
  733. 27:15writing, right? So, I have two options,
  734. 27:18right? I can hire a marketer who charges
  735. 27:20absurd prices, or I can create the
  736. 27:23process with AI and probably get better
  737. 27:25results than them. Why? Because I can uh
  738. 27:28upload the best copywriting books in the
  739. 27:31world to the AI and turn that into a
  740. 27:33prompt that helps me create a landing
  741. 27:35page. And I'll actually spare you that
  742. 27:36because I've created a free download on
  743. 27:38this that people have actually loved.
  744. 27:40So, if you want that, links in the
  745. 27:41description. It's like how I systemize
  746. 27:43my life with AI. It's like five to 10
  747. 27:46video, five to seven videos of me just
  748. 27:48giving different examples of how to
  749. 27:50create a good prompt. So, the lesson is
  750. 27:52to specialize in your craft and
  751. 27:54orchestrate a fleet of tasteful prompts
  752. 27:55that align with your values and vision.
  753. 27:57And if you haven't already started, the
  754. 27:59best way to learn AI is to try
  755. 28:02automating yourself out of a job. Not
  756. 28:04just your job, but things that you do.
  757. 28:06And yes, that increases your chances of
  758. 28:09your current job being replaced. But if
  759. 28:11you can replace the job, then someone
  760. 28:13else can. And with this, at least you
  761. 28:15upskill. At least you abstract out a
  762. 28:18layer. So at least you could get a new
  763. 28:19job or do something different or at
  764. 28:21least you have more opportunity because
  765. 28:22you learned a new skill. I'll continue
  766. 28:24digging into this in future videos. But
  767. 28:25if you want that information ahead of
  768. 28:27time, join my Substack, my newsletter. I
  769. 28:30put out two newsletters a week and
  770. 28:32that's on all things becoming future
  771. 28:33proof, what skills to acquire, what
  772. 28:35potential business models there are, how
  773. 28:37to direct your life, psychology,
  774. 28:39philosophy, all of that stuff. You can
  775. 28:41find the link in the description. If you
  776. 28:43want another video to watch, there's one
  777. 28:45probably somewhere right here. Thank you
  778. 28:46for watching. Like, subscribe while
  779. 28:48you're here. It's just a button click.
  780. 28:49Thank you again. Bye.
You Have About 36 Months To Make It — Transcriptly