The Future Of Work (& The New High-Income Skill Stack)
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Why are you watching this? lol
- 00:00I want to ask you a question that may sound weird at first. And that question is, why are you watching this? Why are
- 00:07you watching this video specifically? Because you have access to chat GPT. You have access to Claude. You have access
- 00:13to all of these AI tools that are supposed to get rid of information, make creators obsolete, make writers
- 00:19obsolete, make everyone obsolete. But you are still watching this. And of
- 00:25course, you could ask AI for information on the topic that we're going to talk
- 00:30about, or you could just paste the YouTube link into AI and ask it for a
- 00:35quick summary, and it would do a pretty decent job and be able to give you the information. But I really want you to
- 00:40think about that, right, before you go all doomer on me and how AI is going to replace everyone because that question
- 00:47alone sets the foundation of this video. It shines a light on what the future of
- 00:52creative work could look like. That's exactly what we're going to break down very extensively. And the problem is
- 00:59that AI is coming for everyone's jobs, right? At least that's what people say. And it looks like it's going to actually
- 01:06become true. And the huge problem with that is that AI isn't only coming for
- 01:11the jobs, it's coming for the meaning. It's coming for the purpose in life. If you've been on social media, if you've
- 01:16been living in modern society, you understand that we have this mass scarcity of meaning and purpose. People
- 01:23just don't know what to do with their lives. And if people's work is a source of that purpose, especially creative
- 01:30work, then what happens when it's gone? What happens when work doesn't equal purpose? When work doesn't equal
- 01:36identity? when work doesn't equal how you mattered and how you acquired status in society which is a generator of
- 01:44meaning whether we like to virtue signal about not playing status games or not you play one every day most people think
- 01:50we are in a crisis but personally I think this is one of the greatest opportunities ever because when AI can
- 01:57do everything well then everything becomes a commodity it's not worth paying for so the second question that
- 02:06forms the foundation of of this video is how do you become a scarce resource that
- 02:11people want to pay for especially as a creative and that comes from your taste, your perspective, your story, every
- 02:18other skill that we're going to break down in this video step by step. This is going to be a mix of practical stuff and
- 02:26theories just to show where we're at in society. So, buckle in because we have a
- 02:31lot to talk about. To start, I'm just going to rapidfire context. I'm going to show you how we got into this situation
Meaning is becoming a scarce good
- 02:36of not having any meaning in our lives, what that means when jobs go away, and what the opportunities actually are. So,
- 02:43let's get into this. Hold tight. Try to pay attention. Here's the history of meaning in four acts. Act one, meaning
- 02:50came from up there. So, for most of human history, meaning was given to you by gods, kings, elders, and scriptures.
- 02:57You didn't have to find it because it was assigned to you. This is in very early foraging societies. In act two or
- 03:05during the industrial revolution, meaning was found from out there. So, science replaced religion as the
- 03:11dominant framework. Meaning shifted to productivity and progress. You earned meaning through your work and through
- 03:17contribution to the machine. Then in act three, where we are now, meaning was
- 03:22deconstructed into nothing. Meaning is found nowhere. This is postmodernism. We deconstruct everything because no single
- 03:29perspective is privileged. Nothing is objectively true. Meaning isn't given or earned. It's just gone. And that leads
- 03:36to act four where meaning will be found in here. Meaning has to be generated from within by you for you. So why does
- 03:44this matter for creatives or creators or people who don't want to give up their
- 03:50work? Because there's two types of work. There's the mundane busy work, the repetitive work, the mechanical work,
- 03:55the assembly line style industrial work. I don't care if that gets rid of. I'm I I mean that in the kindest way possible.
- 04:02I know that people's livelihoods are at stake, but we're going to talk about how things will look with that, too. But then there's creative work, right? the
- 04:08ability to see reality from your own lens, pull it into your mind, synthesize things together, create something, share
- 04:15it with another person, and then get feedback for your contribution in the form of money or currency or just
- 04:22another form of value. That's where humans find meaning. And so when meaning went from being handed to us to being
- 04:29earned through labor and then being found nowhere, it becomes our responsibility to create meaning.
- 04:37Creatives are the meaning architects of society. So if jobs form the foundation of meaning right now to an extent, how
- 04:44do those go away and what happens? So the traditional economic loop is that you work a job, you get a wage, you
- 04:51spend, the company profits and then that creates more jobs or the ability to pay. This is just a cycle, right? And AI
- 04:58breaks this loop because if AI does the jobs, wages collapse. And if wages collapse, spending collapses. And if
- 05:05spending collapses, the entire economic system falls apart. And this brings up the post- labor economics framework that
- 05:11David Shapiro created. He actually has a book called Labor Zero coming out about it soon. I would highly recommend going
- 05:17and watching his YouTube video playlist on post labor e on post labor economics because it's very enlightening. And
- 05:24while it's just a theory and it may not happen, I think theories are cool. And another thing about creatives is that
- 05:30the more attention you attract to a theory that leads society in a new direction and the more supporters you
- 05:36get for that thing that tends to create culture and society. The more attention that is invested into a creative idea is
- 05:43more likely to come true than not. Things just don't happen. Humans build what they want to see in the world and
- 05:49that could very much be a thing. So the very very brief version of post-labor economics is that household income comes
- 05:56from three sources. There's wages, so you get paid for your labor. This is what AI threatens. Then there's
- 06:02transfers like government payments, UBI, etc. But the problem with this becoming
- 06:07the dominant source, just everyone getting paid by the government, is that it becomes politically unstable and it
- 06:13distorts markets. And frankly, if we're here for meaning, I personally will not
- 06:19find a lot of meaning just sitting on the couch all day collecting money. I need to grow. I need to challenge myself. I have maybe 60 more years on
- 06:27this planet like I unless we solve immortality too, but I need to do something. And then the third way is
- 06:33capital income. So this is owning assets that generate money. And this is where things get interesting because the
- 06:39future probably requires broadening capital participation. regular people owning income generating assets, not
- 06:45just billionaires. But that's just the thing. I still want to do something. I still want to create. And people will
- 06:52still need meaning that is derived from just that. And that's where you and I come in. The people who value this way
- 06:59of life. So even though we talk about all jobs disappearing, all jobs are not going to disappear. There are still
- 07:05going to be jobs that require humans in the loop. So things like high liability roles because you want a human
- 07:10accountable for that thing. Statutory positions that have legal requirements. Then there's the experience economy. So
- 07:17bartenders, boutique shops, art galleries, live performances. This is going to see a huge boom coming into the
- 07:23future. And then the meaning makers or the meaning economy, which is people who help others navigate the human
- 07:28experience. And then there's relationship and trust jobs. So like sales, diplomacy, negotiation, etc. But
- 07:34the pattern here is that the jobs that survive are the ones where the human is the product. It's not what they produce,
- 07:41it's who they are. And personally, what comes to mind here is a quote from Naval that I read a long time ago. And that
- 07:48quote is, "There are almost 7 billion people on this planet someday. I hope there will be almost 7 billion
- 07:54companies." And if you've watched any of my oneperson business videos where I go on the more heavy philosophy side rather
- 08:00than the practical side, you can see what I'm getting at here is that every person has the chance to become their
- 08:06own enterprise. I mean, think of where we're at. I think this makes sense. You have AI, you can learn anything, you can
- 08:11build anything, you can do what people have been telling you, you've been able to do. Will everyone become their own
- 08:16company? Of course not. Is everyone watching this video? Of course not. Will everyone even register this as important? No. I'm just providing a
- 08:23potential opportunity for those who want to take it. And if you've read my book, Purpose and Profit, it's free to read on
- 08:28my Substack link in the description. Then you see where I'm getting at here. Because in that book, I go over the
- 08:34creative way of life where you identify problems, you solve them, that removes the limits on your potential. It forces
- 08:40you to learn, and then from the solution you create, you turn that into something that you can give someone else. And that
- 08:46is arguably the most meaningful way to live. So, not only is this a way to gain
- 08:51an advantage in the future, it's a very meaningful thing to do. And speaking of meaning, that leads to the second point
The anatomy of meaning
- 08:57where we're going to talk about the anatomy of meaning because I want to give you a framework for understanding
- 09:02how meaning is generated. That way you can engineer meaning. So, in order to understand how to generate meaning, we
- 09:09need to understand what leads to meaninglessness. And there's two killers of meaning here. There's stagnation, so
- 09:15no forward movement, no progress. You just feel stuck. And then there's isolation. So no connection to something
- 09:20greater. Feeling like you don't matter. And this is why modern life feels so empty. I mean just look at your phone.
- 09:26You're not progressing in any way. You're not contributing in any way. You're not connected to other people. You think you are because you're in this
- 09:32digital world and there is some form of connection that can come from that. But you're not globally connected to so many
- 09:37freaking people. And frankly these companies profit from you being addicted to this thing to this machine. So if
- 09:45stagnation and isolation lead to meaninglessness, what leads to meaning?
- 09:50And there are two pillars here. Pillar one is progress. So forward movement.
- 09:55Because humans need to feel like they're going somewhere, not arriving at a goal and just stopping and giving up like the
- 10:01person who built a $100 million company and then stopped and then found that their life lacked meaning. But progress
- 10:07is achieved through creative problem solving. It's through struggle, not through suffering, so to say. Through
- 10:13struggle. There's a distinction between the two and I would encourage you to remove any negative connotations you
- 10:18have with the word struggle. And then pillar two is contribution. So progress and contribution forward movement and a
- 10:25connection to something greater than yourself. There's a niche quote for this on happiness. If someone posts it post
- 10:30it in the comments because I can't recite it directly but it's something like happiness is the feeling of
- 10:35resistance being overcome of progress being made. So this insight isn't anything new. We just need to be
- 10:41reminded of it. But when it comes to contribution, humans need to feel like their progress matters to someone more
- 10:47than themselves. And this is why solo projects can start to feel hollow after a while because you need an audience, a
- 10:53community. You need a cause. And I'm not talking about a million followers like I have. There are plenty of people with
- 10:59just tiny followings or even a tiny community in their real life that are able to sustain some form of an income.
- 11:06And now when we talk about money, if jobs go away and money starts to transform and money moves away from being a productivity metric, what
- 11:13happens? Personally, I think money is going to continue to be a status symbol,
- 11:19but it's going to be a tool to express agency. It's going to be a tool for growth, just like it is now. We're just
- 11:26removing the shallower layer. We're transcending as to what money was in the first place and what it was meant to be,
- 11:32which is your ability to do things you weren't able to do before. And it's kind of a physical representation of your
The 3 generators of meaning
- 11:38growth. So if those are the two pillars, progress and contribution for meaning, what are the generators? How do you
- 11:44actually generate meaning in your life? The generators are struggle, curiosity, and status. For struggle, that's the
- 11:51engine of progress. For curiosity, that's the direction of progress. And for status, that's the proof of
- 11:56contribution. Now, for struggle, I'm talking about what you choose to struggle for because that defines what
- 12:02your purpose is. It's not struggle that's imposed on you. It's not a goal that's assigned to you. It's what you
- 12:08consciously choose. So, it's like the creative who chooses to master their craft, to build an audience, to say
- 12:13something true. That struggle generates meaning. Now, curiosity is nonlinear
- 12:18attention. It's following threads that don't make sense yet. It's not something that AI can make sense of. AI can't be
- 12:25curious. And that's how you solve problems or discover ideas that nobody is even thinking about because nobody
- 12:30else is curious about them. Because curiosity works in a weird way in the brain. I talk about this example a lot,
- 12:37but it's just so simple yet so powerful. Is that if you were to take two people, me and you, reading the same book, would
- 12:43we highlight the same lines inside of that book, would the same things stick out to us? You may even think the book
- 12:48is just trash and it may be the best book I've ever read because at my situated point in my life from my
- 12:55perspective, from the experience that's culminated over time in my head to create this very unique way of viewing
- 13:01the world that we don't think is unique because we live in our heads. That's where curiosity comes from. That's your
- 13:07unique edge to an extent. You just need to learn how to channel it because like follow your curiosity. How is that
- 13:12practical? What does that lead to? We'll get into it. But now with the third generator, status. Status gets a bad rap. So let's just call status
- 13:18recognition. Recognition for your work or your contribution. It's the signal that your struggle mattered to someone.
- 13:25It's it's the signal that you're not here alone in this void on earth. So
- 13:30what are these three generators? Struggle, curiosity, status. It's a story. It's quite literally the
- 13:38foundation of a story. Now why do stories matter, especially going to the future? Because your brain is a story
- 13:45engine. That's what we find meaningful. We crave novelty, drama, myth, and
- 13:51meaning. And this is especially true when we're not in survival mode, when we're in leisure, and when jobs are
- 13:57replaced and we have our base necessities met across the board. This
- 14:02becomes even more important. This is what people are going to be looking for and paying for mostly because they're
- 14:08not worried about paying the bills for their house. They're kind of just lost. And a big portion of the population that
- 14:14doesn't understand what I'm saying in this video is going to end up like that Wall-E character in the hover chair who
- 14:20just has like the the soda hat and the screen in front of his face at all times and he's like the 300 lb overweight and
- 14:26can't move. The question here is what is the main purpose of machines going into the future and what is the main purpose
- 14:32of humans? This is the question that everyone's trying to answer and this leads to a two-part insight. First is
- 14:38that people pay for speed and efficiency when they want to escape an experience. So this could be long wait times at the
- 14:44DMV, a fast food worker getting your order wrong, or bureaucracy at a company. But on the other hand, people
- 14:50pay a premium for experiences that they want to savor. So a five-star restaurant, a live theater, handcrafted
- 14:57goods. And I think this quote from Chris Pake illustrates this quite well, which says, "The elegance of the future is not
- 15:04in man versus machine, but in their division of labor, silicon sanding the rough edges of necessity so carbon can
- 15:10ascend to meaning. We will abolish baristas and canonize chefs. Silence agents and encore actors. AI handles the
- 15:18friction and humans handle the narrative. So that leads into the third idea here, which is that the creator
The creator economy = The meaning economy
- 15:24economy equals the meaning economy. Because now we need to start making things practical, right? Struggle,
- 15:30status, curiosity, story, narrative, all of this stuff. Okay, cool. But what do
- 15:36you actually do with that? What does it actually mean for you on a daily basis? What are you actually focused on? The
- 15:42first thing here is just understanding the shift in how money is going to flow. So the old way is that you get paid for
- 15:47your labor. You get paid for your output. And then the new model is that you get paid by the people who believe
- 15:53in what you're doing and who want to see more of that in the world. In other words, you do something that you deeply
- 16:00care about and you attract other people to care about that thing, which is two
- 16:05distinct types of skills, right? That's business and art. That's doing what you care about with love, but also creating
- 16:11it in such a way and persuading other people to see the value in it so that you don't become a starving artist who
- 16:17can't sell any of their work. So for the creator economy in specific, when you follow someone, when you follow someone
- 16:23meaningful, right? Not just searching for information, not just looking to get a quick tip, not when you know what you
- 16:29want to ask for because now you can ask that to chat GPT. What are you're listening to someone's perspective,
- 16:35you're buying their perspective, you're supporting their perspective, their opinion, you're supporting their curation, right? whether they use AI or
- 16:43not, you follow a specific person because they are pulling the right ideas and making sense of them. So the scarce
- 16:50resource here is attention, right? Because there it's scarce. There's only so much attention. There's only so many
- 16:56people on this planet and there's only so much attention that can go around. So, if you learn the mechanics of
- 17:03capturing and delivering value on attention, like everyone's been saying in the marketing space for the past
- 17:08however long, then you can demand a premium on what you do. And so, when it comes to AI flooding the space with a
- 17:15bunch of mediocre content, it doesn't matter because there's not enough attention to pay attention to all of
- 17:22that. And if it's mediocre, then it's mediocre and people don't want it. And they're going to shift their attention to what matters. So, that's the game
- 17:28now. It's not only production but it's distribution. It's not only creation because anyone can create anything. It's
- 17:35curation. So attention is the ultimate leverage. And if you want to understand this just look at Elon Musk or Mr.
- 17:42Beast, right? Elon Musk has millions upon millions of followers and he attracts capital, talent and resources
- 17:49through that thing. His tweets quite literally shift the markets. Then you have Mr. beast who reinvests what he
- 17:55gets from the attention back into the production and he is slowly becoming a very powerful individual. But those are
- 18:02the extreme examples because personally I don't want to be the next Elon Musk. It seems pretty risky. It seems pretty
- 18:08stressful. Maybe I could handle it. I don't know. Right now in my life I don't want to be there. I don't want to be the next Mr. Beast either. I want to talk
- 18:14about something different. I have other things that I find more meaningful than that. I don't even watch Mr. Beast. I
- 18:20watch what I care about. So you have to understand that this isn't a winner takes all market. Almost nothing is. But
- 18:25especially in the creator economy, attention shifts. If you actually think about it, you understand that it's not
- 18:31very saturated at all. Anyone can go viral today. And what they do with that
- 18:36virality determines whether or not they see some form of success. And then there's, of course, the people who build
- 18:41very slowly over time and attract a small audience and charge premium prices and they make more than people with
- 18:47millions of followers. Not everyone is selling a $10 ebook. Not everyone is selling a $5,000 coaching program. Not
- 18:53everyone is selling this, selling that. There's so many different ways to go about this. And you take Justin Welsh as
- 18:58an example. He has a pretty large following, but he's not on YouTube. He's not on other things. He just writes. He's focused on like LinkedIn, his
- 19:05newsletter, and Twitter. And his entire focus is working on something meaningful
- 19:10for as little time as possible so he can enjoy the most time with his family as he can. And the other thing here that
- 19:16removes saturation even more is that some people aren't even going to find meaning through work. They're going to start to find meaning through family,
- 19:22through other things that allow them to grow in different ways. Now, if you're anything like me, I want as much growth
- 19:28as possible. I don't want to just focus on family because I understand that all domains of life interconnect and kind of
- 19:34unlock each other in certain ways once you become developed in those domains. So, I I don't want to just focus on
- 19:41vocation or career or family or health, etc. I want to focus on them all. And
- 19:46that creates this infinite game where you can just experience this growth and progression and meaning forever. The
- 19:52other signal here is that social media creators or just people posting on social media, whether you identify as a
- 19:58personal brand or a content creator or not, anyone who posts on social media, let's just call them a creator for ease
- 20:04of access, they're starting to become the primary sources of information for something like news or education. people
- 20:10trust creators more than they trust centralized institutions and that's a very important thing because it's
- 20:16shifting more towards that. So this is a massive opportunity for people who have some kind of genuine expertise or some
- 20:23unique way of viewing the world and the ability to articulate and communicate it which are all skills that can be
- 20:28learned. Now to hit on the dead internet theory objection one more time where if AI just floods the internet with a bunch
- 20:34of content doesn't content become worthless? Yes, it becomes a commodity once you can do everything instantly.
- 20:41Everything becomes worthless. So what does that do? It increases the value in
- 20:46how much can be paid for something human. And not necessarily just something human. Everyone's going to be
- 20:52working in some AI assisted way, but a human perspective, a human point of view, the curation, the taste. You can
- 20:59have this. You can have AI spit out 5 billion words that are amazing, super
- 21:05beautiful pros, but which ones are you going to select to stick around? And the last thing here is that skills are being
- 21:11abstracted up a layer as they always are, how they went from human labor to more animal labor to more machine labor,
- 21:17and now they're more to AI labor. So, you don't need to focus on the technical or the manual. You don't need to set up a typewriter anymore. You don't even
- 21:24need to know how to write anymore. I'm I personally like to do my writing manually still. I do research with AI,
- 21:30but I see no problem with someone using AI to write, right? As long as they're
- 21:36in control of the ideas and what's being put out there. Just because someone wrote it with AI doesn't mean that it's
- 21:41bad if it accurately represents what they're trying to say down to the word. The thing that does get on my nerves,
- 21:48though, is that I see like these AI patterns everywhere, like, oh, it's not this, it's this. especially on reals
- 21:54like if you know you know and you can instantly spot it but at the same time is that just because we're noticing
- 21:59those patterns more and those were already a thing but now that they are coming more from AI they're more
- 22:04apparent are we adopting the language of AI or is AI adopting the language of us so there's a lot of stuff here so now
The last defensible moat is you
- 22:11for idea four the last defensible moat is you this is the core insight this is
- 22:18the thing that if you come away from this video this is the most important thing not even the skill skills that you
- 22:23have to learn that we're going to talk about next. This is it. And we'll try to make this point by understanding the
- 22:29swap test. I'm calling this the swap test. And this swap test is for knowing whether or not AI can replace you
- 22:35specifically. If you can swap the creator and the creation without it losing value, AI can replace it. If the
- 22:42value is tied to who made it, that's your moat. So, some examples is like a generic stock photo. Obviously, that's
- 22:48swappable. AI can do it. What about a photograph from a famous photographer? That's not really swappable because the
- 22:54value is in her eye, her choices, her reputation, everything else that influences how you perceive the photo or
- 23:02image. What about a generic blog post about productivity? Obviously, that's swappable. What about an essay by
- 23:08someone whose journey you followed for years? That's not really swappable because you haven't followed a specific
- 23:14trajectory or story from AI for years. It doesn't hit the same if that essay is
- 23:20just given to you one day randomly by AI. So what can AI not replicate? The
- 23:25first thing is perspective because AI can think about your perspective but it cannot think from it. It can analyze
- 23:32what it means to be a first generation immigrant building a creative career but it cannot be one. Your perspective is
- 23:38shaped by your beliefs, your experiences, your wounds, your wins. AI has none of these because it has no
- 23:44stakes. The second thing is your energy signature. And speaking of energy signature, I actually posted an article
- 23:50to my Substack about it's a prompt for how to find your intellectual signature. And what I mean by intellectual
- 23:56signature is just this. It's what ideas are the most important to you that you can pull together, connect, synthesize
- 24:02to create this unique style of content. If you want to do the content creator route or kind of thought leadership,
- 24:09even though I hate that word, you like deep ideas and you find meaning in those and you want to share them. That's who that's for. So check that out if you
- 24:15want. Link in description. But the energy signature is the human ability to select what to focus on and why it
- 24:21matters to you. So two people can cover the same topic or write about the same topic and it will feel completely
- 24:27different when you read it. AI can mimic the style but it cannot mimic care. Now
- 24:33the third thing is sensemaking because AI can process information but it cannot decide what information means. It cannot
- 24:40frame. It cannot prioritize. It cannot say this matters and this doesn't. Sensemaking is inherently human because
- 24:46it requires stakes. AI has no stakes. AI does not die. And that's just it. That's
- 24:52number four, which is trajectory. Because you have a life, you have a past, you have a present, you have a
- 24:57future, you have a story arc. AI doesn't have a trajectory. It doesn't have any mortality. It doesn't have any temporal
- 25:03compression. So if we solve immortality one day, it's still not the same. If we live forever, this moment still passes
- 25:11right now. This thing that we're living in right now, what I just said is gone.
- 25:18I can't redo it. I can't reimulate it. I can't try over again. People think immortality will make life meaningless,
- 25:24but I don't think it will for that reason. So when you create, you're
- 25:29creating from right now and then it's gone. And the fifth thing is just evolving taste. And the best way I can
- 25:36put this is if I tell AI to write like me and I read it, I don't want to write
- 25:41about that anymore. My taste instantly changed and I'm going to write something different. If AI did that, it would just
- 25:46get stuck in this infinite loop and then it'd explode. And that's just it. You grow. You change. You look back on your
- 25:53work and you think it sucks. Now, the point you've been waiting for, the post labor skill stack or the post AI skill
The post-labor skill stack
- 25:59stack, let's talk about it because I've talked about this multiple times in the past. I've said things like marketing, sales, writing, speaking, all of these
- 26:06other things. But I want to go higher level because we have to abstract out a bit. So this is more of a skill hierarchy than it is just a list of
- 26:13skills that you need to learn. And the thing here is that these aren't career specific skills because you aren't going
- 26:18into a specific career. These are human skills. So this is just uncovering what
- 26:23your nature is and how to lean more into it. So the skill stack or hierarchy is
- 26:28first agency, the meta-kill, then taste, perspective, persuasion, and then
- 26:34technical knowhow. So knowing how to use a software or use AI. And these are ordered in a very specific way because
- 26:40they're a hierarchy. They're umbrelled under one another, and one comes before the other. So agency or the meta-kill is
- 26:47the ability to act without permission or prompting. It's creating your own story. It's setting your own trajectory. It's
- 26:54not waiting for someone to tell you what to do or who to be. Now, why is it the meta- skill? Because agency is what
- 27:00allows you to develop all other skills. Without agency, you're just following someone else's path. And that path is
- 27:05being automated. So, how do you actually practice agency? That's through leaning in to the three generators of meaning.
- 27:13Struggle, status, curiosity. For struggle, you make deliberate choices. You reject conformity. You choose your
- 27:20own problems to solve. For status, money becomes a tool for agency, not just a metric of productivity. You're choosing
- 27:26to do what you want with money as the fuel. Then through curiosity, you're filtering signal from noise. You're
- 27:33following threads that interest you. And this is especially important when everyone's just chasing the trends. You log on social media and that's all you
- 27:40see is one thing after another. There's no uniqueness. And it's okay if you chase the trends and try to hop on to
- 27:45them, but just doing exactly what the last person did related to that trend. And how do you think you create trends?
- 27:52So, a good place to start here with developing agency. Even though I've talked about it in a video called the most important skill to learn in the
- 27:58next 10 years is you just have to reject the default path. Go to school, get a job, retire at 65. That's over. Reject
- 28:06it. Do something else. Try something new. Figure out what to do. Take one step. Even though if you don't even
- 28:12though you don't think that's the right step to take, just take it. Make a mistake. Correct the mistake. That's it. Now the next skill is taste or the skill
- 28:19of discernment and the best way to understand the importance of taste because everyone tells you oh you need
- 28:24taste you need taste you need agency you need this why does taste actually matter for that we look at the infinite library
- 28:31problem which some of you may have heard before but in essence if there's a library and that library has every
- 28:37possible permutation of any word ever written ever it just has everything then
- 28:43it's meaningless it's worthless there's no opinion worth looking at. And then there's the infinite monkey problem
- 28:49where if you take infinite monkeys and have them just type for a billion years, eventually one will produce Shakespeare.
- 28:56But again, what worth is that? You're just going to look at it and you're going to be like, "Oh, well, yeah, it's
- 29:01good, but it took a monkey a billion years and they have no idea what they're writing about. Like, it doesn't it
- 29:08doesn't mean anything." So, the insight here is that curation matters more than creation. You have to select what
- 29:15matters and share it with another person. So how do you actually develop taste? You develop taste by building
- 29:22things by creating or curating or putting things out there and seeing if it actually works. You build your own
- 29:29thing. You make decisions. Agency. You see what works. You see what doesn't. You iterate. Now the third skill here is
- 29:36just perspective. It's expanding your human capacity. Now, we've talked about the levels of ego development, or that
- 29:42could also be synonymous with perspective development many times in the past. But as you develop your perspective, what you're doing is you're
- 29:49opening it up. You become less conformist, less ideological, and less dogmatic. You're you're less stuck in
- 29:55this bubble. You gain the ability to hold complexity in your mind, to hold contradiction, to see systems, and to
- 30:02understand nuance. And so, this is what allows for genuine agency and sophisticated curation. Because if your
- 30:08mind is so small and narrow though that contains the only opportunities and
- 30:14ideas available to you, you can't create something unique if you're extremely dogmatic. Now the next video is going to
- 30:20be specifically on this to make it more practical. It's going to be called something like how to think like a genius. It's about how to tap into
- 30:28five-dimensional thinking so to say, but it teaches you how to think and why that's so important because many people
- 30:34don't think at all. Now, the fourth skill is persuasion, which is the ability to make people care about what
- 30:40you do. And that's a huge problem for creatives is that they put so much time and effort into something. You have an
- 30:46author that works for 10 years on this insane book and then nobody sees it.
- 30:51It's worthless. So to learn how to persuade, I would just recommend learning about marketing, sales,
- 30:57probably copywriting, and just building on social media because the more you actually do the things that require you
- 31:03to persuade and the more you make mistakes and realize, hey, this isn't working, and then you learn new
- 31:08techniques to try and then you try it and then you get better, that's just how you learn. Now, the fifth skill is technical knowhow or just using the
- 31:15tools available to you to do all of this stuff. So this is like the practical thing that you can start trying to do
- 31:21from the ground up. This is like the vessel for how you're doing what you're doing. But it it's mostly just AI tools
- 31:27right now. Just learn new tools. Try Claude, try ChatGBT, try Claude Code, try Manis, try all of these different
- 31:33things or try Eden because when this video goes out, Eden should be open to
- 31:38the public. We're removing the wait list for a few days. So join if you want to try it, but we just introduced projects
- 31:44and the Eden agent. And what Eden is is it's a drive that handles your busy work
- 31:50so that you can focus on the creative work. So think of a drive where you can put all of your files, your footage, your videos. You can even paste social
- 31:56media links like YouTube videos, have those transcribed and then you can ask the agent to do things with that
- 32:02information. Like I could tell it to pull all of my YouTube videos and create a research document in this folder so
- 32:07that I can go and use that to write. And then the projects feature is where I can let's say write a newsletter. I can pull
- 32:14all of my sources in. It's like notebook LM, but this is all in one place. Why is this different from other tools? Because
- 32:19other tools don't have the foundation. They don't have the drive. You can access your local files on your computer
- 32:24with Claude, and you can connect to Google Drive, which sucks. But how do you actually share it with a team? How do you share it with other people?
- 32:30You're stuck dragging, dropping, copying, pasting. You can have Claude create a 7-day email sequence, and you
- 32:36can paste a bunch of your context into there. Or you can already have all of the knowledge about your company in your
- 32:41drive and then ask the agent to build out an email sequence for a new project and that's also in the drive and then your team member can log in, go in
- 32:48there, see it, boom. So try that out as well. Link in the description. That's pretty much it for this video. I hope it
- 32:53was helpful. I hope it gave you some insight. I hope it opened your mind to the potential of the future, especially
- 33:00for creatives. I'm pretty excited and bullish on creative work. So, until the next video on how to practice thinking
- 33:07and how to think better, like, subscribe. I'll see you in the next one.