The Truth About Dating Apps | Dr. Paul Eastwick & Dr. Andrew Huberman
Dr. Paul Eastwick and Dr. Andrew Huberman discuss the psychological dynamics of attraction and dating apps, highlighting how idiosyncratic 'hooks' and the de...
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Inequality in Dating App Markets
- 00:00So I don't have a lot to offer about
- 00:01personal experience on apps many years
- 00:03ago but it's been a while is this notion
- 00:05that like everyone you hear this
- 00:06everyone's competing for the same small
- 00:08number of people since when did is
- 00:11everyone thinking that they're supposed
- 00:13to pair up with the same small number of
- 00:15people?
- 00:16This is like ridiculous. That's like
- 00:18saying everyone's supposed to like the
- 00:19same
- 00:20top three songs even though you might
- 00:22not even like that genre of music.
- 00:23That's that's um insanity. Yeah, the
- 00:27apps absolutely pull for this. So when
- 00:31you look at who gets the right swipes
- 00:34and who receives messages on the apps,
- 00:37it's the most popular people. I mean,
- 00:40folks have claimed that it's one of the
- 00:42most unequal markets in the world. I
- 00:44mean, it's basically a kleptocracy. The
- 00:46extent to which Yeah, kleptocracy,
- 00:48right? The extent to which it's skewed,
- 00:50right? that there's like, you know, the
- 00:52rich, quote unquote, who have all the,
- 00:55you know, who who get all the all the
- 00:57the right swipes at the top, but regular
- 01:01acquaintanc.
- 01:05So, you know, one example that I like to
- 01:08use is that I if our job was just to
- 01:11evaluate whether somebody standing in
- 01:14front of us was hot or not, and it was
- 01:15somebody that we like interacted with
- 01:17briefly,
- 01:19and we're making just simple binary
- 01:22judgments, you and I are going to agree
- 01:25about like 2/3 of the time. So, that's
- 01:28that's better than 50/50, but it's far
- 01:30from 100%. I think actually that would
- 01:33surprise a lot of people. there's a
- 01:34reasonable amount of disagreement there.
- 01:37That's already starting to set the stage
- 01:40for us not necessarily pursuing the most
- 01:43appealing person because if there's
- 01:46disagreement, that means there's a
- 01:47chance that, well, you're going to go
- 01:49for this person, I'm going to go for
- 01:50that person, and it it levels out the
- 01:54playing field somewhat. I don't think
- 01:57the influence of attractiveness ever
- 01:59goes away, right? There's always going
- 02:01to be an unlevel playing field to some
- 02:03extent, but the more that people spend
- 02:06time together getting to know each
- 02:07other, it reduces some of those, you
- 02:11know, uh th those market forces that
- 02:13give the desirable people all the
- 02:15advantages.
- 02:16Yeah. The reason junior high school
- 02:18seemed so dreadful in my memory. I mean,
- 02:21I had a good time in junior high school,
- 02:23but it it was largely, at least for me,
- 02:25the fact that people in my peer group,
- 02:28cuz it was a pretty broad age range,
- 02:30were were still um among the guys were
- 02:33hitting puberty at different rates.
- 02:34Yeah.
- 02:35So, like a game of soccer that at one
- 02:38time was pretty even with respect to who
- 02:41could play well, like suddenly you're
- 02:42playing against what felt like a grown
- 02:44man. There's actually a kid in our town
- 02:46who I don't want to give up his name who
- 02:48I think he went on to I don't ever think
- 02:49he became a professional soccer player,
- 02:51but he was just
- 02:52he was like fully developed by the
- 02:54eighth grade. He was like facial hair
- 02:56and he was fast and he had like legs
- 02:58like tree trunks and he could move and I
- 02:59mean it was just
- 03:00completely dangerous to have him out on
- 03:02the field with the rest of us, right?
- 03:04And he was
- 03:05respected, adored, admired like and it
- 03:07was very context dependent. This was the
Romance Story
- 03:09other thing I was going to say. I think
- 03:10you and I are both scientists. So,
- 03:12coming up, you spent a lot of time in
- 03:13labs.
- 03:14Yeah.
- 03:14I never forget there was a romance in a
- 03:17neighboring lab um that none of us
- 03:19understood. Like none of us understood.
- 03:22That's funny.
- 03:22And I remember asking my friend who was
- 03:24in this pairing and he said the
- 03:27attraction for him, although she was
- 03:29also attractive, but the the the hook
- 03:33was her prowess at aloquatting. So
- 03:36there's a thing you do with antibodies
- 03:37and labs where they come in and you have
- 03:38to put them into the little things so
- 03:40that it you know you freeze out a little
- 03:41bit and apparent
- 03:42really hard
- 03:44you get good at it but apparently like
- 03:45he walked in one day and she had a bunch
- 03:47of these little tubes stuffed between
- 03:48her fingers and she was just aloquotting
- 03:50really quickly while talking and from
- 03:52that moment he was just like smitten.
- 03:54That's beautiful.
- 03:55And I'll say they both never heard an
- 03:57example this good. I was like her
- 03:58aloquatting process like it or prowess
- 04:01and I thought to myself like is this
- 04:03like tapping into something? They they
- 04:05actually have children. He's his
- 04:06professor. They have children together.
- 04:07They seem very happy. I think anyone
- 04:09would say they're both attractive people
- 04:11but their pairing seemed like
- 04:14not predictable by any other external
- 04:16metrics. And the fact that something so
- 04:19specific was the hook
- 04:21Yeah.
- 04:21and that opened up into what turned out
- 04:23to be a long-standing marriage with kids
- 04:26is kind of wild. It is.
- 04:28But is this uncommon? Because what you
- 04:29described before is kind of like this,
- 04:30like there's something unique that makes
- 04:32it feel like there's a special
- 04:33attraction that indicates something that
- 04:35opens up to a special discussion and
- 04:37then there's this
- 04:38kind of um intimacy, right, that they
- 04:40share
- 04:42around aloquading that was spawned by
- 04:44aloquading. I don't recommend folks run
- 04:46out and learn how to aloquat in order to
- 04:48like this is not a strategy. [laughter]
- 04:50Um but that's the thing.
- 04:51Thematically it might be, but um so what
- 04:54are your thoughts on something like
- 04:55that? Okay, this is an incredible
- 04:57example and I think if if we're talking
Building Connection
- 05:00about couples, I think most people would
- 05:02find this idea intuitive that if you
- 05:05know I ask somebody what is what is it
- 05:07that you love about your wife or what is
- 05:09it that you love about your husband? You
- 05:11know, you're going to get a bunch of if
- 05:13you get them talking for long enough,
- 05:14you'll get some idiosyncratic details.
- 05:17You'll get some stories. I mean, maybe
- 05:18if they're really forthcoming, they'll
- 05:20give you the in jokes and they'll
- 05:23explain the moments that made them feel
- 05:26something special for this person.
- 05:29I think what I'm suggesting is that
- 05:32those moments, the the the creation of a
- 05:35narrative with another person, it goes
- 05:38back earlier than we think. And that a
- 05:41lot of times what we're doing when we're
- 05:43trying to figure out if we're into
- 05:44somebody, yes, we look at how they look
- 05:48visually and we we take in all that
- 05:49information and it matters a lot. But
- 05:52we're also talking with them, forming
- 05:56little stories. If you have a little bit
- 05:58of good banter, that means when I see
- 06:00you at the party next week, I'm going to
- 06:02want to sit next to you and see if we
- 06:04can recreate that moment. And that's
- 06:07often where attraction is coming from. I
- 06:09think that's why the apps are so hard
- 06:11because it turns it into an interview
- 06:14where you're trying to impress other
- 06:15people with your traits. And again,
- 06:18traits are important, but it's like it
- 06:20it's not the life of the thing. The life
- 06:22of the thing is the little stories and
- 06:24moments that two people are sharing and
- 06:26and that's I think something that that
- 06:29people can be doing more with.
- 06:31Do you think that the dynamics on dating
- 06:33apps, the algorithms which are clearly
- 06:36designed to make the companies money?
- 06:37Yeah. Do you think those are more female
- 06:40driven algorithms or maledriven
- 06:43algorithms? Not meaning who runs the
Dating App Algorithms & Engagement
- 06:45companies. We know the answer to that
- 06:47for the most part. The question is, do
- 06:49you think that the apps are trying to
- 06:52optimize for more women to come to them
- 06:55or for more men to come to them and stay
- 06:58there? Because the theory is always kind
- 07:00of launch in the opposite direction. And
- 07:02if that wasn't clear, um I'm just
- 07:05wondering who's who's got the power.
- 07:07My understanding now again the dating
- 07:10apps are hard to decipher because like
- 07:12these companies don't share data with
- 07:14us. I've worked with some matchmaking
- 07:16companies data. They're more interested
- 07:18in generally in collaborating with
- 07:20scientists because they've they got to
- 07:23make people on dates happy. They don't
- 07:25work on engagement, they work on happy
- 07:27dates, right?
- 07:27So they're more interested in talking to
- 07:29scientists. But I think when your goal
- 07:31is getting users and getting engagement,
- 07:34what you're probably trying to do is
- 07:36bring more women in, because my
- 07:38understanding is that there's more men
- 07:40on the apps. Yeah, I think so. I what I
- 07:43don't know
- 07:44and I don't know if anybody knows other
- 07:46than the people at these companies is
- 07:47like, okay, but how many of those apps
- 07:48are in use and how many people, you
- 07:50know, regular users? I'm not sure. So,
- 07:55you got to bring more women in. But
- 07:57again, engagement is the goal, right? I
- 08:01mean, that's what the apps want. They
- 08:02want you spending time on it and then
- 08:04they want you to get the fancier
- 08:06features. So, is that going to be more
- 08:08geared toward men? It it might be, but
- 08:11I'm kind of speculating here. I expect
- 08:14that when you're trying to create an app
- 08:17for heterosexual men and women, you're
- 08:21going to have to somehow marry those two
- 08:23challenges. And look, one of the bigger
Evolutionary Biology & Swiping Behavior
- 08:26gender differences that we see in the
- 08:28whole realm of sex and relationships is
- 08:31in swiping behavior. The fact that women
- 08:34will swipe yes on like 5% of the men
- 08:37they see, but men swipe yes at about
- 08:4050/50. But that fits the kind of
- 08:42evolutionary quote unquote narrative.
- 08:45Like men being less selective, wanting
- 08:47to spread their
- 08:48their DNA, this kind of thing. I mean to
- 08:51my mind that whole thing around like
- 08:53medo spread their DNA okay like I
- 08:56believe in in evolutionary biology sure
- 08:58but there's a lot of modern features
- 09:03that make like accountability for
- 09:04offspring and things like it's not like
- 09:06men can run around just having kids with
- 09:07anyone and and afford all of that right
- 09:09it's I mean you know we were talking
- 09:11earlier there sort of like two models
- 09:12there's like the there's like the genus
- 09:15Khan ideal within this evolutionary
- 09:18biology model and then there's you know,
- 09:20kind of like where are we now? I mean, I
- 09:22don't think anyone,
- 09:24with the exception of some very wealthy
- 09:26people who who have kids with lots and
- 09:27lots of people and clearly can afford
- 09:28it, I don't think anyone's thinking
- 09:30they're going to go out and just have
- 09:31kids with as many people as they
- 09:33possibly can.
- 09:39[music]