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The Death Of Social Media (& The Future Of Content Creation)

Dan Koe23:47Added Aug 31, 2026

People are quitting social media. The internet keeps getting worse. We're all tired of our attention being hijacked. What do we do?Research, write, and sched...

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Contributed by 刘嘉琪

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  1. The Internet Keeps Getting Worse

  2. 00:00Let's talk about why social media keeps
  3. 00:02getting worse. Because nothing feels
  4. 00:04exciting anymore like it used to when
  5. 00:06the internet first came around. Yet, we
  6. 00:09can't seem to pull ourselves away from
  7. 00:11our screens. And a select few people,
  8. 00:13probably you, are getting tired of it.
  9. 00:15Tired of the cute dances. Tired of the
  10. 00:18immature pranks. Tired of being robbed
  11. 00:20of your attention 10 seconds at a time.
  12. 00:22Tired of the digital slot machine
  13. 00:24increasing anxiety and depression across
  14. 00:26the board. Tired of saying, "I'll just
  15. 00:28check Instagram." than finding yourself
  16. 00:30an hour later having opened every social
  17. 00:32app at least three times. Your attention
  18. 00:34was hijacked. Social media had so much
  19. 00:37potential and it still has so much
  20. 00:39potential. There are great people here.
  21. 00:41I still love watching YouTube. I still
  22. 00:43love a lot of the creators that are
  23. 00:44online. But over the past 5 years, it
  24. 00:47just feels like it's gotten worse and
  25. 00:49worse. Now, I'm not going to tell you to
  26. 00:51quit social media and go and live off in
  27. 00:53the woods. I don't think that's a
  28. 00:54solution at all. Instead, I'm going to
  29. 00:57show you how this worsening of social
  30. 01:00media could lead to the end of the
  31. 01:02world. And I'm not joking when I say
  32. 01:04that. And then after, I'll show you what
  33. 01:06you can do about it. So, how can this

  34. How Attention Hacking May End The World (not clickbait)

  35. 01:09attention hijacking lead to the end of
  36. 01:12the world? First, we need to understand
  37. 01:13that social media is the fast food of
  38. 01:16socialization. Porn is the fast food of
  39. 01:18intimacy. Video games are the fast food
  40. 01:21of achievement. And Netflix is the fast
  41. 01:23food of entertainment. Now, let's go
  42. 01:25back a bit. Our brains evolved reward
  43. 01:28circuits for a huntergatherer
  44. 01:30environment. When we would seek scarce
  45. 01:33resources like fat, sugar, or salt, our
  46. 01:36brain would increase dopamine levels to
  47. 01:38signal that those things are important
  48. 01:40to our survival. The homogeneous species
  49. 01:43emerged around 2 million years ago. The
  50. 01:45homo sapien species emerged around
  51. 01:47300,000 years ago. And here's the
  52. 01:50kicker, the industrial age started
  53. 01:52around 300 years ago. That's 1/ 1,000th
  54. 01:56of human evolution. We're living in this
  55. 01:58technological time with the brain of our
  56. 02:01ancestors that has been wired over the
  57. 02:04course of 2 million plus years. Now, in
  58. 02:06the industrial age, that's when these
  59. 02:08ingredients became less scarce. Fat,
  60. 02:10sugar, salt. We could mass manufacture
  61. 02:13and distribute them. Then, in the 1950s,
  62. 02:16that's when fast food chains started to
  63. 02:18pop up. And that's also when the golden
  64. 02:19age of television or just the television
  65. 02:22came around and allowed for the mass
  66. 02:24spread of information or at least
  67. 02:25started that. Then a bit later, the
  68. 02:27internet came around and it was
  69. 02:29incredible at first, but then massive
  70. 02:32companies pursuing profit as their
  71. 02:34incentive like Google and Facebook
  72. 02:36started competing in a race to the top.
  73. 02:38Now, here's the thing is that fast food
  74. 02:40companies had already been testing all
  75. 02:43of these different combinations of fat,
  76. 02:45sugar, and salt to maximize the pleasure
  77. 02:48of eating the fast food. So, the
  78. 02:50internet companies could also study this
  79. 02:53reward mechanism in our heads. And
  80. 02:55that's what led to them adopting the
  81. 02:57advertising model for monetization. And
  82. 02:59once they did that, they soon found that
  83. 03:02the most polarizing or inflammatory
  84. 03:04headlines or content is what captured
  85. 03:06and held the most attention. So they
  86. 03:08obviously prioritized that and all they
  87. 03:11had to do now was just serve more
  88. 03:14content that people liked and that's how
  89. 03:16the for you page was born and now here
  90. 03:19we are. Since media is the mass transfer
  91. 03:22of information in today's world, this
  92. 03:25leads to a society optimized for one
  93. 03:27marshmallow thinking. You can either
  94. 03:29have one marshmallow now or two
  95. 03:31marshmallows later and we can't help but
  96. 03:34choose now. Instant gratification. This
  97. 03:36is inherently entropic and degrades
  98. 03:39systems. Short form attention-hacking
  99. 03:41content has no through line. It has no
  100. 03:44greater purpose. It has no sensemaking.
  101. 03:46Thousands of meaningless ideas flood our
  102. 03:48mind and we are unable to make sense of
  103. 03:50the chaos which traps us in a low
  104. 03:52consciousness state. So how does this

  105. The Metacrisis: Civilizational Collapse

  106. 03:54lead to the end of the world? Daniel
  107. 03:56Schmokenberger, if you don't know who he
  108. 03:58is, I believe he is one of the greatest
  109. 04:00thinkers of our time. Go watch a few
  110. 04:02podcasts of his if you want some like
  111. 04:04real deep thinking. I really like his
  112. 04:06stuff. But he created the concept called
  113. 04:08the metacar crisis. So this isn't just
  114. 04:11one crisis that threatens the world, but
  115. 04:13a convergence of three different crises
  116. 04:16that are driven by three generator
  117. 04:19functions is what he calls them. A
  118. 04:21generator function is a deep structural
  119. 04:23pattern that creates surface level
  120. 04:25problems. So think of them as root
  121. 04:27causes to problems. Now when you treat
  122. 04:29symptoms without addressing the root
  123. 04:31cause, it's like mopping water while the
  124. 04:34faucet runs. The three generator
  125. 04:36functions are one rivalous dynamics. So
  126. 04:39win lose games where one party's gain
  127. 04:41requires another's loss. You can think
  128. 04:44arms races, corporate competition,
  129. 04:46social media content and academic
  130. 04:48publishing. So like hoarding data to
  131. 04:50publish first. The second generator
  132. 04:52function is substrate consumption.
  133. 04:55Substrate is what something needs to
  134. 04:57exist like soil for plants, attention
  135. 05:00for media, trust for markets. When
  136. 05:02systems consume their foundation faster
  137. 05:04than they can regenerate, that's bad.
  138. 05:07Think depleting top soil that took
  139. 05:09millennia to form and the attention
  140. 05:11economy consuming human cognitive
  141. 05:13capacity faster than it recovers. Now,
  142. 05:16the third generator function is
  143. 05:18exponential technology. These are tools
  144. 05:20and systems that improve themselves at
  145. 05:22accelerating rates, outpacing human
  146. 05:24wisdom. That's the key point. Think AI
  147. 05:26doubling in capacity, automated weapons,
  148. 05:28and social media algorithms evolving
  149. 05:31faster than we can study their
  150. 05:32psychological impacts. That was a
  151. 05:34mouthful. Those are the generator
  152. 05:35functions. But what does this have to do
  153. 05:37with civilization? In Daniel
  154. 05:39Schmenberger's opinion, when these
  155. 05:41things converge, there are two bad
  156. 05:44outcomes that are possible. The first is
  157. 05:46catastrophic collapse. So, think nuclear
  158. 05:49war or unaligned AI. And the second is
  159. 05:52dystopian control. So think total
  160. 05:54surveillance or digital
  161. 05:56authoritarianism. So what Daniel is
  162. 05:58trying to tell us is that we're heading
  163. 06:00towards one of these two outcomes. But
  164. 06:02there is a third outcome that he calls
  165. 06:04the third attractor. Now we're not here
  166. 06:07to talk about all of the intricacies of
  167. 06:09this meta crisis. I would seriously
  168. 06:11recommend you go and study it, binge
  169. 06:13watch 10 hours of his lectures on your
  170. 06:15own because we're here to talk about
  171. 06:17social media and its impact on all of
  172. 06:19this. So what can we do about what
  173. 06:22social media has become and how is it
  174. 06:24aligned with getting civilization back

  175. The 3 Levels Of Social Media Content

  176. 06:27on track? So in order to understand
  177. 06:29this, you need to understand the three
  178. 06:31levels of social media content. Now, if
  179. 06:34you're a creator or you've thought about
  180. 06:36becoming a creator, this is going to be
  181. 06:38incredibly useful for you because you
  182. 06:39can see which level you're in and you
  183. 06:42can try to make it to the next level to
  184. 06:45eventually reach level three, which I
  185. 06:47believe is the highest ideal of becoming
  186. 06:49a creator or personal brand or just
  187. 06:51someone who's trying to do something
  188. 06:54meaningful with their life and using
  189. 06:56media or social media as a way to
  190. 06:59facilitate that. As we'll discuss,
  191. 07:01social media as a whole has changed my
  192. 07:04life. I can't even overstate, understate
  193. 07:07that, whatever. It's changed my life
  194. 07:09drastically. I will be the last person
  195. 07:11to tell you to quit social media because
  196. 07:14frankly, my social media experience is
  197. 07:17overwhelmingly positive. Like, I'm I'm
  198. 07:19not sucked into a lot of the things that
  199. 07:21we just talked about. And I'm honestly
  200. 07:23not that tired of it. I'm creating this
  201. 07:25for the people that feel tired of it
  202. 07:26because they can't extract the value
  203. 07:29that is in social media. And that's
  204. 07:31exactly why people get started with
  205. 07:33social media, right? I would assume
  206. 07:35that's why the most sought-after career
  207. 07:37for a young person is to be a YouTuber.
  208. 07:40And of course, people see other people
  209. 07:42being a YouTuber and they want to
  210. 07:43imitate that. But I would argue that
  211. 07:45there's something deeper there, right? I
  212. 07:48feel like behind every shallow pursuit,
  213. 07:51there is a deep reason, but you have to
  214. 07:53uncover it, right? The the person who
  215. 07:55goes to the gym for vanity or after a
  216. 07:58breakup because they lack
  217. 07:59self-confidence, they want to build
  218. 08:02their physique and do whatever, that's a
  219. 08:04kind of shallow pursuit, but that's okay
  220. 08:06because it leads into something deeper.
  221. 08:09And I would argue that many people
  222. 08:11understand the value in the back of
  223. 08:13their head of being healthy, fit, and
  224. 08:15all the other benefits that come along
  225. 08:17with lifting. So the same is true for
  226. 08:18social media. I feel like at least the
  227. 08:20people that resonate with me, you start
  228. 08:22because you see something meaningful
  229. 08:25there. But the problem is that when you
  230. 08:27start, your lizard brain either gets
  231. 08:29addicted to the content or you fall for
  232. 08:32specific level one traps that we're
  233. 08:33going to talk about and now you want to
  234. 08:35throw the baby out with the bath water
  235. 08:36as a whole. The problem here is that
  236. 08:38everyone with an internet connection can
  237. 08:41access social media. Most people have
  238. 08:43not developed themselves or improved
  239. 08:45themselves to any meaningful degree.
  240. 08:47They haven't developed their mind, their
  241. 08:49critical thinking skills, their body,
  242. 08:50their health, how they think about the
  243. 08:52world. They haven't developed skills or
  244. 08:54some kind of spiritual connection or
  245. 08:56they don't have a meaningful outlook on
  246. 08:57life. So when these people start
  247. 08:59creating content then the internet
  248. 09:01becomes filled with level one thinking
  249. 09:03and low consciousness thinking and it's
  250. 09:05difficult to navigate that because you
  251. 09:07think that's all there is because that's
  252. 09:08the majority of the population. So level

  253. Level 1) The Trend Jackers

  254. 09:11one who creates this level one social
  255. 09:13media content. Let's call them the
  256. 09:15trendjackers. These are your typical
  257. 09:17influencers or personal brands or
  258. 09:19creators and they are often the loudest.
  259. 09:22Every post is optimized for an isolated
  260. 09:24dopamine hit. They have zero memory of
  261. 09:26what they posted yesterday and they
  262. 09:28don't care. They're a master of hooks,
  263. 09:30thumbnails, and clickbait titles. They
  264. 09:32are content factories. They post thought
  265. 09:35McNuggets, which we're going to call
  266. 09:37that fast food for the mind, like
  267. 09:39McNuggets that are ideas, chicken nugget
  268. 09:42ideas, and fortune cookie philosophy,
  269. 09:44which can easily be confused for wisdom.
  270. 09:46So, posturing as level three content.
  271. 09:49They post about whatever's trending from
  272. 09:51cold plunges to the carnivore diet. They
  273. 09:53post pranks, stances, and rage bait
  274. 09:55because views and likes are the only
  275. 09:57things they care about. These people are
  276. 09:59incredibly skilled with attention
  277. 10:01mechanics, but they strip all meaning,
  278. 10:04value, and usefulness for the sake of
  279. 10:06pure virality. These are the people who
  280. 10:09can and will get replaced with AI.
  281. 10:12Right? You see Higsfield and other AI
  282. 10:15companies being able to generate AI
  283. 10:17avatars and whatever it may be. AI has
  284. 10:19access to the trends. It it requires
  285. 10:21some form of creativity, but it's not
  286. 10:23really a creative challenge to just
  287. 10:26imitate and copy what's working only. Of
  288. 10:28course, that's we'll we'll talk about
  289. 10:30why that's a good thing to do, but if
  290. 10:33that's the only thing you do, then you
  291. 10:34may end up in this level one camp. The
  292. 10:37thing about this content and why it
  293. 10:39matters for civilization is that 99% of
  294. 10:42it is entropic entropy. It's
  295. 10:45characterized by quick certainty, a
  296. 10:48quick dopamine hit, instant
  297. 10:49gratification. It doesn't require
  298. 10:51critical thought. It's just 10 second
  299. 10:54swipe, 10-second swipe, 10-second swipe.
  300. 10:57There's no through line. There's nothing
  301. 10:59connecting them to a greater hole.
  302. 11:01There's nothing useful that you can take
  303. 11:04and apply to your life, right? It's not
  304. 11:06knowledge. You don't acquire it and then
  305. 11:08use it and then gain experience. you
  306. 11:10just like it just goes in your head,
  307. 11:12bounces around, causes a lot of trouble.
  308. 11:15Like you just had a a party going on
  309. 11:17your head in your head with a thousand
  310. 11:19different ideas you got from social
  311. 11:20media and now your mental room is so
  312. 11:24messy and then there's red solo cups
  313. 11:26everywhere and people passed out
  314. 11:27everywhere. It's just a terrible place,
  315. 11:30your mind. Now, if you think you're in
  316. 11:32this level, I want to give at least a
  317. 11:33few quick tips. So for this one, pursue
  318. 11:36new interests, accomplish something
  319. 11:38hard, share your journey toward a goal,
  320. 11:41read long books, and fix your attention
  321. 11:43span. Create an aim for your brand that
  322. 11:46helps people improve and attempt to
  323. 11:48create something meaningful yet

  324. Level 2) The Brilliant Nobodies

  325. 11:50comprehensible. Now, that leads into
  326. 11:52level two, which are the brilliant
  327. 11:55nobodies. And I have a lot of experience
  328. 11:58with these people. So, these are the
  329. 12:00Substackers or the YouTubers with 47
  330. 12:03subscribers with arguably brilliant
  331. 12:06writing or videos. They have incredible
  332. 12:08ideas. They're super smart. They have so
  333. 12:10much to offer. They're the people who
  334. 12:12write threads on these extensive topics
  335. 12:14but don't gain any traction. They're the
  336. 12:16authors who have great books but whine
  337. 12:19and complain about how they can't sell
  338. 12:21it. And then when you look at their
  339. 12:22marketing and sales, you know exactly
  340. 12:24why they can't sell it. So, these level
  341. 12:26two creators, they hate the algorithm.
  342. 12:28They hate everything about social media
  343. 12:30and they think they can just come in and
  344. 12:32do their own own thing and not learn the
  345. 12:34rules of the game and not play the game
  346. 12:36and expect to succeed because their
  347. 12:38thoughts are better than everyone
  348. 12:40else's. Why don't people care about
  349. 12:41them? These level two creators care so
  350. 12:44much about authenticity, but they like
  351. 12:47use that term to just like throw it out
  352. 12:50there. Like I don't even know what they
  353. 12:51mean by it. They care about
  354. 12:52authenticity, but they don't actually
  355. 12:54care about helping other people. They
  356. 12:55care about their ideas sounding good so
  357. 12:57they can feel a sense of pride and ego
  358. 12:59behind them. They complain about idiots
  359. 13:02going viral and are just like, "Why am I
  360. 13:04not going viral? My thoughts are clearly
  361. 13:06better than theirs." They don't
  362. 13:08understand that shallow content has a
  363. 13:10place, right? Levels of development. You
  364. 13:13don't start out this hyperintellectual.
  365. 13:15Most people, 99% of people on social
  366. 13:18media are not those people. You have the
  367. 13:20value to offer, but you need to get on
  368. 13:23their level in order to lead them to the
  369. 13:26value that you offer. The shallow
  370. 13:28content has the point of educating
  371. 13:31people to the point of receiving the
  372. 13:33depth or wisdom or value. You you think
  373. 13:36of a salesunnel, which you won't study
  374. 13:38because you think it's sleazy. A
  375. 13:39salesunnel is an education funnel. It's
  376. 13:42getting people to the point of
  377. 13:43understanding or making them ready to
  378. 13:46fully benefit from the product that you
  379. 13:48have to offer. So, these people are
  380. 13:50often too proud of level one tactics,
  381. 13:52but they're too jaded to even comprehend
  382. 13:55a level three perspective. They quietly
  383. 13:57think that they're better than everyone.
  384. 13:59And if you're better than everyone, then
  385. 14:01there's no growth potential. You have
  386. 14:03useful ideas, but you don't really
  387. 14:05exist. You despise AI when you're the
  388. 14:07one who could benefit the most from it.
  389. 14:09And all of that's fine, right? Because
  390. 14:11if you're a smart person and you don't
  391. 14:13want to become a creator, you're just
  392. 14:15listening to this out of curiosity,
  393. 14:17that's fine. You don't need to take this
  394. 14:19to heart. But for those who want to
  395. 14:21pursue meaningful work, you will be able
  396. 14:25to identify whether or not you're in
  397. 14:27this level and then can actually go
  398. 14:29beyond it so that you can pursue the
  399. 14:31meaningful work. If you turn against the
  400. 14:33very thing that can provide that, that's
  401. 14:36not wise. It's counterintuitive, but
  402. 14:38merging level one with level two is one
  403. 14:40potential solution to create a
  404. 14:42meaningful impact on civilization at
  405. 14:44scale. Change starts on the individual
  406. 14:47level and culture influences mass
  407. 14:49behavior and media influences culture.
  408. 14:52Hint, you are the media in today's
  409. 14:55world. Now, one thing here that some of
  410. 14:56you may not know on YouTube is that I
  411. 14:59recently merged together multiple
  412. 15:01theories, right? The AQAL model, spiral
  413. 15:04dynamics, ego development, flow
  414. 15:06psychology by Mihi, Chick Mihi,
  415. 15:08performance science, and the metacar
  416. 15:09crisis into one model that I've called
  417. 15:12human 3.0. This is all free. This is
  418. 15:14just a newsletter that I wrote, but I
  419. 15:16wanted to save that for future videos so
  420. 15:19that I can accurately articulate it. But
  421. 15:21if you want to understand the levels of
  422. 15:23development as a whole, the levels of
  423. 15:25social media content are just one little
  424. 15:26small subset of that. If you want to
  425. 15:29develop yourself, become
  426. 15:30multi-dimensionally jacked, not be a
  427. 15:32specialist, be able to do it all and
  428. 15:33live a meaningful life, I'd recommend
  429. 15:35going and reading that. I spent a lot of
  430. 15:37time on it. I've spent over 10, 15 years
  431. 15:40studying all of this, and now it's all
  432. 15:42in one. and I think you'll really like
  433. 15:43it. A lot of people have sent me
  434. 15:45messages saying how much like it just
  435. 15:46clicked for them. So, thank you for
  436. 15:48those who sent the message, but go read
  437. 15:50it. Now, a few tips for this level.
  438. 15:52Level two is to study direct response
  439. 15:54marketing for the principles, not
  440. 15:56tactics. Dumb down your ideas as a
  441. 15:59creative challenge. So, see it as a
  442. 16:01creative challenge to try to position
  443. 16:03your ideas so that they can be impactful
  444. 16:06to more people. And you try to do this
  445. 16:08without stripping them of their impact
  446. 16:10because most people are beginners and
  447. 16:12most of your highle ideas are going over
  448. 16:15their head. And last, create an offer
  449. 16:17and practice selling it. Get over your
  450. 16:19fear and toxic relationship with money
  451. 16:21and actually provide value. Participate

  452. Level 3) The Value Creators

  453. 16:23in value exchange. Now, level three,
  454. 16:26let's call them the value creators, the
  455. 16:28ideal that we're aiming for here. And I
  456. 16:31want to start with a quote that's kind
  457. 16:33of related, but it's from Daniel
  458. 16:34Schmackenberger and I really liked it,
  459. 16:36so I wanted to include it. The written
  460. 16:37word as the primary type of media was
  461. 16:39probably required for democracy to work
  462. 16:42because it required people to think well
  463. 16:44enough and they were reading, which
  464. 16:45meant increased attention span of
  465. 16:47non-dopamineergic stuff, which also
  466. 16:49meant enough working memory to hear
  467. 16:51multiple perspectives. Now, this level
  468. 16:54three, the level three creators are
  469. 16:56those who use social media as a tool to
  470. 16:59pursue their life's work. All of their
  471. 17:01content has a throughine, a frame, a
  472. 17:04mission. They have something meaningful
  473. 17:05to share, but they also understand that
  474. 17:07if they don't capture attention, that
  475. 17:09meaning won't be transmitted. That
  476. 17:11doesn't mean that they have to do quick
  477. 17:12edits and post rage bait. Books, as an
  478. 17:14example, can be very absorbing simply by
  479. 17:17telling a great story. Now, since you're
  480. 17:19posting on social media, there is a lot
  481. 17:21of knowledge and skill that must be
  482. 17:23acquired in order to do this. Well, now
  483. 17:25I want you to think of James Clear,
  484. 17:27Naval Ravocant, and Andrew Huberman. It
  485. 17:29would be difficult to argue that their
  486. 17:31contribution to humanity is not
  487. 17:34overwhelmingly good. Of course, these
  488. 17:35people have their bad takes and they say
  489. 17:37wrong things, but that's just human
  490. 17:38nature. That's what you do. That's not
  491. 17:40evil or destructive. If you want to
  492. 17:43notice those and correct your errors and
  493. 17:46improve your mistakes over time, that's
  494. 17:47just improvement. These people's tweets
  495. 17:50and short form content that is usually
  496. 17:52entropic. When level one people do it,
  497. 17:54they're very centropic. That's the main
  498. 17:56difference here is entropy versus
  499. 17:58centropy, disorder versus order,
  500. 18:01creating chaos versus creating clarity.
  501. 18:03Their short form content all has a
  502. 18:05meaningful aim towards something that
  503. 18:08they're helping people achieve. James
  504. 18:09Clear and Andrew Huberman have written
  505. 18:11books. Andrew Huberman has a long form
  506. 18:13podcast which actually requires you to
  507. 18:16dedicate time and attention to for a one
  508. 18:19to twohour block of time. And Naval
  509. 18:21Ravocant tends to focus on the highest
  510. 18:23signal ideas he can find. So every thing
  511. 18:26that he posts is just like even though
  512. 18:28it's a tweet, there's just a a iceberg
  513. 18:31of insight and wisdom under it. Now,
  514. 18:33these are examples from famous people,
  515. 18:36but you probably follow people who are
  516. 18:38already doing this and making an honest
  517. 18:39living with very few followers. And

  518. Joining The Meaning Economy

  519. 18:42that's great. So, what's the solution
  520. 18:44here? What can you do for the people
  521. 18:46that want to pursue meaningful work? You
  522. 18:49have to join this new and emerging
  523. 18:52meaning economy. Not the attention
  524. 18:54economy, the meaning economy. because
  525. 18:56there's a a subset of people on the
  526. 18:59internet that are already doing this and
  527. 19:01you have to find them, join them, and
  528. 19:03potentially make friends with them. As
  529. 19:05Naval has said, go do something great
  530. 19:07and your network will instantly emerge.
  531. 19:10Now, to make sense of this a bit more,
  532. 19:12I'm going to state something that sounds
  533. 19:13a bit corny and won't really make sense,
  534. 19:15but I want you to think about it.
  535. 19:17Everyone's niche is self-actualization.
  536. 19:20The uniqueness here, right? Everyone in
  537. 19:22this meaning economy is pursuing the
  538. 19:24same thing. higher perspective,
  539. 19:27self-actualization. The uniqueness stems
  540. 19:30from their story. In order to
  541. 19:31self-actualize, I could pursue web
  542. 19:34design and then business and then
  543. 19:35writing, but someone else could pursue
  544. 19:37spirituality and philosophy and
  545. 19:39something else of that nature. But
  546. 19:40they're still moving toward the same
  547. 19:42goal. They're becoming a puzzle piece, a
  548. 19:44stepping stone for someone else to
  549. 19:47follow, be mentored by, maybe not
  550. 19:49personally, but follow, consume, learn
  551. 19:52from, and benefit from. And beyond that,
  552. 19:55just beyond things that you learn, your
  553. 19:56story is unique, right? Your failures,
  554. 19:58your life situation, everything around
  555. 20:00you. You are the niche. If you are here
  556. 20:03to help people, it is your obligation to
  557. 20:05pursue continuous improvement. Because
  558. 20:08if you don't, entropy increases. You
  559. 20:10don't stay the same, your life slowly
  560. 20:12gets worse until it's incredibly
  561. 20:14difficult to dig yourself out of that
  562. 20:16hole. To lowconsciousness people, this
  563. 20:18sounds like a drag and they are waiting
  564. 20:20for the day when they can drown in
  565. 20:22instantly gratifying pleasure. They
  566. 20:24don't understand that continuous
  567. 20:26improvement makes life overwhelmingly
  568. 20:28more enjoyable than the opposite. Your
  569. 20:30job is to share your point of view, to
  570. 20:32strive to improve each domain of your
  571. 20:34life, to expand your mind, build your
  572. 20:36body, nurture your spirit, and
  573. 20:38contribute back to the civilization you
  574. 20:40suck resources from via the modern form
  575. 20:43of value exchange, which is work,
  576. 20:45business, and entrepreneurship. Do
  577. 20:47something great. Document your path.
  578. 20:50Solve your own problems. Sell the
  579. 20:51solution. Find a crevice of reality that
  580. 20:54you deeply care about. And dedicate your
  581. 20:56life to helping others learn, grow, and
  582. 20:58actualize. take your weird interests and
  583. 21:00make them interesting to other people.
  584. 21:02In other words, become a node, a node in
  585. 21:06this new decentralized education system
  586. 21:09called the creator economy that is
  587. 21:11providing free or slightly paid via
  588. 21:15courses and coaching interestbased
  589. 21:17education that is the antagonist to the
  590. 21:20formal education system. Have a mission,
  591. 21:23a transformation, point A and point B.
  592. 21:26Anything in between is your niche. I can
  593. 21:28talk about emotional management or
  594. 21:30spirituality or AI because they all fall
  595. 21:33under the futurep proof mission. For
  596. 21:35those that don't know, my newsletter is
  597. 21:36called future proof. That's kind of what
  598. 21:38I aim towards, right? That's my
  599. 21:39meaningful aim. I want to help people
  600. 21:41become future proof. So, I talk about
  601. 21:43everything that falls under that. I'm
  602. 21:45not sticking to a certain topic like
  603. 21:48writing or web design or spirituality or
  604. 21:51something else. I'm helping people
  605. 21:53achieve something. Write short content
  606. 21:56that helps rather than hurts. Write long
  607. 21:58content that educates, inspires, and
  608. 22:00pushes people toward better. Create a
  609. 22:02product that attempts to solve the root
  610. 22:04cause. Write a book, build a tool, sell
  611. 22:07a program. There's a lot of hate around
  612. 22:09courses, but they are arguably the most
  613. 22:12life-changing types of products because
  614. 22:14education is the precursor to behavior.
  615. 22:17And if you change behavior on a large
  616. 22:19enough scale, then that ripples
  617. 22:21throughout civilization. other products,
  618. 22:23physical products. Sometimes software
  619. 22:25does that, but most of them don't. Since
  620. 22:26anyone can go onto social media and
  621. 22:28become a level one creator and anyone
  622. 22:30can create a course because the bar is
  623. 22:32so low, that's what creates all of this
  624. 22:34hate. If you're actually a developed
  625. 22:36person,
  626. 22:38I I shouldn't say this just because the
  627. 22:39common stigma, people can't think for
  628. 22:41themselves around courses. They just
  629. 22:42imitate and regurgitate what other
  630. 22:44people are saying. And it's started to
  631. 22:46turn into some kind of a meme, which is
  632. 22:47fine. I find it funny, too. But if you
  633. 22:50are a developed person, creating a
  634. 22:52course or some form of education doesn't
  635. 22:54have to be free. Unless you have a
  636. 22:56terrible relationship with money, then
  637. 22:57you can make it free. But that is one of
  638. 22:59the greatest goods you can do. Create
  639. 23:01with intention. Create to serve.
  640. 23:03Understand that ideas, content, beliefs,
  641. 23:05and products are tools, not truth.
  642. 23:09Create more tools. If people interpret
  643. 23:11them as truth, they will learn their
  644. 23:13lesson at some point. The shift from
  645. 23:16attention economy to meaning economy is
  646. 23:18already taking place. It's cliche, but
  647. 23:20the best time to start is now because
  648. 23:23there's no other time to start aside
  649. 23:25from now. Now, before you go, I'd
  650. 23:27recommend subscribing to my Substack.
  651. 23:30That's where I write one to two posts on
  652. 23:32becoming future proof a week. You can
  653. 23:34also find in my other videos a lot of
  654. 23:36tips to building a business or
  655. 23:38productivity or self-improvement, so on
  656. 23:39and so forth. So, feel free to navigate
  657. 23:41through my videos. But until next time,
  658. 23:44I'll see you later. Thank you for
  659. 23:46watching.