How an Indian Immigrant with No Background Raised $25M | FurtherAI, Aman Gour
From a small town in central India to building one of the most promising AI startups in insurance — Aman Gour’s journey is a story of relentless focus and vertical conviction.
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Intro
- 00:00I hail from a small town in central part
- 00:03of India. From there on went on to do
- 00:06computer science from IIT Bombay. It was
- 00:08definitely a big milestone to get into
- 00:10IIT. Not just for me but for my [music]
- 00:11entire family. Well, I remember my
- 00:13father celebrated it big time when he
- 00:16got to know I got into IITs. During IT
- 00:18Bombay always wanted to start something
- 00:20of my own because I come from a business
- 00:22background. My father was a businessman.
- 00:29The next chapter was about deciding what
- 00:31should I do when I'm here. It's actually
- 00:33pretty [music]
- 00:34uncomfortable to start a new company in
- 00:36a completely new place where you do not
- 00:38have a lot of people. One piece of
- 00:41advice that I would give to any
- 00:43entrepreneur is to go vertical. Pick an
- 00:45industry that you like. Even better
- 00:47[music] if it's uh an industry that is
- 00:49unsexy. It was a hard choice cuz we do
- 00:52not come from any industry. going
- 00:54vertical in an industry feels like a
- 00:56hard selection problem like how should
- 00:59we uh pick an industry. Looking back uh
- 01:01with the benefit of hindsight I feel
- 01:03[music] that it was a blessing in
- 01:04disguise. We looked at every workflow
- 01:07every problem from first principles
- 01:10point of view. The most important thing
- 01:11is pick [music] the right market then
- 01:13pick the right team and then build the
- 01:15right product.
- 01:17Hi my name is Saman. I'm co-founder CEO
- 01:19of Further AI. At Further AI, we're
- 01:22building the AI workspace for insurance
- 01:25to take away the busy work involved in
- 01:28various different workflows and we are
- 01:30now announcing our new series A with the
- 01:33and recreovitz and one of the largest uh
- 01:35series A rounds in insurance AI. We have
- 01:38crossed [music] million in revenue. We
- 01:41just focused on insurance despite not
- 01:43having any background. Go vertical.
- 01:46Focus on an industry rather than
- 01:48building a horizontal software
Do the Hard Things First
- 02:01as a kid. Uh have been top of the class
- 02:03have been that guy who sits in the front
- 02:05bench. My father kept actually raising
- 02:07the bar for me. I was in a school if I'm
- 02:09doing great he would move me to a school
- 02:11which had more competition. So more
- 02:13smarter people. So then I have to
- 02:14compete. Getting into IITs is often
- 02:17really hard. This it's a very
- 02:18competitive exam. I had this initial
- 02:20pressure of competing with now the best
- 02:23of brains [music] or like top 50 or 100
- 02:26brains. Quickly realized that my
- 02:28strength has been always I'm the hardest
- 02:30worker in any room. That has really
- 02:32helped me in the first two years at IIT
- 02:34Bombay. I got like perfect grades and so
- 02:36on. But then realized that maybe it's
- 02:38about time to sort of explore other
- 02:40things. And that's where I got more
- 02:41active in sports, cultural aspects of
- 02:43things, in like the politics part of
- 02:45things as well. That was fun. That
- 02:47helped me learn more about myself and
- 02:50[music] about how the world functions.
- 02:53During my college years, I did
- 02:55internship [music]
- 02:56uh at Microsoft. One thing I'm really
- 02:58proud of building at Microsoft was a
- 03:00small project team that started
- 03:03Microsoft Community Training, which was
- 03:05about training and employment of [music]
- 03:07bluecollar workers. got a chance to
- 03:09build that project from grounds up with
- 03:11uh [music]
- 03:12my mentor and my manager. That was super
- 03:14fun. Got a chance to travel across the
- 03:16world to South Africa, different parts
- 03:19of the world as well to launch [music]
- 03:21that product. So during Microsoft uh
- 03:23there was a hackathon project that we
- 03:25did which was about uh matching
- 03:27candidates with jobs. [music] It was a
- 03:29fun project I think like we also won
- 03:32that hackathon with that project. I was
- 03:34young back then. So I felt that okay
- 03:36maybe this could be the idea that will
- 03:39change [music] the world and uh it was
- 03:41funny at that point in time every
- 03:42software engineer that wanted to change
- 03:44the world started a HR tech company. So
- 03:46I started an HR tech company. When I
- 03:49moved from Microsoft and started turbo
- 03:52hire I was fascinated by building
- 03:53something that uh can allow for search
- 03:56on top of large rum databases. It was my
- 04:00first uh journey as an entrepreneur. So
- 04:02building something from scratch uh with
- 04:04my co-founders and taking it to billion
- 04:06dollars in ARR. I had to [music] decide
- 04:08between running a company back in India
- 04:10or being with a person I really loved.
- 04:12That was the primary reason for me to
- 04:15move the US. I asked my wife okay what
- 04:17what should I do next? Should I join a
- 04:21big tech or join an early stage company
- 04:23and things like that? She mentioned that
- 04:24ammon you like to build you are wearing
- 04:27a chip on your shoulder uh and you want
- 04:29to build a big public company why don't
- 04:32you give it a try so those were the
- 04:34initial months of further AI where I was
- 04:36not sure whether I'll build my second
- 04:38company or not knowing what I know about
- 04:40building companies and how [music] hard
- 04:42those uh that journey could be one thing
- 04:45about me is like I [music] think which
- 04:47is I think about a lot of founders is
- 04:48they seek discomfort because if you do
- 04:51hard things early on life becomes easier
- 04:53That's where I think it's consistent in
- 04:55uh moving to um Bay Area starting in
- 04:58insurance and now my father is not
- 05:00raising the bar for my own self I am
- 05:02raising that bar for myself. So now
- 05:04every step when I feel that I've met the
- 05:06bar I would just raise it to the next
- 05:08big thing which [music] is like yet
- 05:10another hill to climb. The philosophy of
- 05:12life is simple that yeah keep doing hard
- 05:15things good things will happen you'll
- 05:16learn more [music] and at the end when
- 05:18you look back you'd feel that yeah
- 05:20you've come a long way
Go Vertical — Especially in an “Unsexy” Industry
- 05:27in the early days of uh further AI we
- 05:30started actually with a problem
- 05:31statement which was very comfortable to
- 05:33build the problem that I faced uh in my
- 05:35first company which was about and
- 05:37building AI agents for software testing
- 05:39applied to YC with that we got
- 05:41shortlisted and so on and in the early
- 05:43days of YC uh Sashan was having a
- 05:45conversation with [music] Michael Cebu
- 05:47we realized that this might be a tarpit
- 05:49idea an idea that we are not uniquely
- 05:51capable uh as a team to build that's
- 05:54where during YC we pivoted my advice to
- 05:56every founder doing YC do not pivot
- 05:58during YC but we pivoted during YC we
- 06:00had no idea what to do that is where Tom
- 06:03Bloomfield who was our YC partner said
- 06:05that you guys have a unique combination
- 06:07of building a company and AI so Sashank
- 06:10who is My co-founder [music] has AI
- 06:12experience. I had previously built a
- 06:14company. So he said that why don't you
- 06:16guys go vertical. [music]
- 06:17Pick an industry partner with it and it
- 06:19was a hard choice at that point in time
- 06:21because we do do not come from any
- 06:23industry. So we created actually some
- 06:24rules. We created three roles.
- 06:26Industries where there is a lot like lot
- 06:28of unstructured data could be good
- 06:30industries because now LLMs can process
- 06:32that faster. Industries which has labor
- 06:35shortage and shrinking margins. The
- 06:38first one allows for uh why now in terms
- 06:41of technology but the the later two
- 06:44allows for why now in terms of business.
- 06:46So whatever we build will get [music]
- 06:48adopted faster. So we shortlisted three
- 06:50industries mortgage legal and insurance.
- 06:53I remember like we drove drove around
- 06:55the Bay Area with a box of donuts
- 06:57[music] going from one insurance agent
- 06:58to the other learning about their
- 07:00workflows uh talking about what problems
- 07:03they face. It was a scary experience to
- 07:05say the least. But uh we learned a lot
- 07:08in that process. Also we got over our
- 07:11initial fear of unknown as well. And
- 07:13then that gave us initial insights into
- 07:15different workflows that currently exist
- 07:17in insurance. We started we took that
- 07:19knowledge that we gathered in these site
- 07:21visits. Looking back uh with the benefit
- 07:23of hindsight I feel that it was a
- 07:25blessing in disguise. We looked at every
- 07:28workflow, every problem from first
- 07:30principles point of view without making
- 07:33assumptions that that's how things
- 07:35should be. I remember this one workflow
- 07:37where underwriting teams or carriers
- 07:40requested brokers to fill the forms on
- 07:43their website. So everybody was building
- 07:46these web portals [music] and I felt
- 07:47that that is possibly not the best way
- 07:50because brokers did not like filling
- 07:52data over portals and nobody likes
- 07:53filling data over portals. [music] what
- 07:55everybody wanted is can I just send this
- 07:57email to you uh whereas a lot of teams
- 08:00were actually spending money and time
- 08:02and energy in building these portals so
- 08:04we question that okay why don't you
- 08:06accept a submission over an email
- 08:08[music] and then let AI fill this data
- 08:11in your internal portals rather than
- 08:13making human team members do that which
- 08:15they don't like doing this way you can
- 08:17increase the sub to code ratio the code
- 08:19tobind ratio and so on so forth it's
- 08:21good for business and good for customer
- 08:23experience uh and so on. So by thinking
- 08:26of things from first principles point of
- 08:28view allowed us to really build
- 08:31something which I think that if I was
- 08:35from the industry I might not have
- 08:37because I would have felt that this is
- 08:39how things have been.
Build Trust at the Dinner Table
- 08:46Insurance usually is labeled as slow to
- 08:48adopt technology but on the ground what
- 08:50we were seeing was people really wanted
- 08:52to automate the workflows that were
- 08:54manual and repetitive. One thing I've
- 08:56learned is the best sales tool today is
- 08:58a dinner table like you should meet
- 09:00people in person try to have a
- 09:02conversation try to understand problem
- 09:04and then equally about they buying the
- 09:06product but it's also about they buying
- 09:09like you in some sense and form that hey
- 09:12I want to work with you. So that's one
- 09:15big learning that uh has happened that
- 09:18people work with people. Apart from that
- 09:20other things about sales that we learned
- 09:22is like outbound works. Yes. But [music]
- 09:25one big trick that worked in the early
- 09:27days is called show me you know me. Try
- 09:29to actually do things that don't scale
- 09:32like why says. So we wrote a lot of
- 09:33emails which were like extremely
- 09:35personalized to people. That really
- 09:38helps in getting a response because then
- 09:40the other person knows that you've
- 09:42really written that email just for them
- 09:44and not massmailing mailing it to them
- 09:46and takes a lot of effort to write such
- 09:48emails but it really works as well. So
- 09:51putting myself in the shoes of uh the
- 09:54buyer really helps. Let's say if I'm
- 09:55buying a technology software for 100k I
- 09:58don't want to log get logged into a
- 10:00contract for a year before I give
- 10:02[music] it a spin. So we added things
- 10:04like two month opt out and so on. All of
- 10:06these are now uh very fairly standard
- 10:09practices. [music]
- 10:10Even YC recommends all of these things.
- 10:12It was interesting to learn all of these
- 10:14things. The first time around uh when we
- 10:16were building this enterprise sales
- 10:18motion,
What’s Next for Further?
- 10:23there are two goals that I have in mind
- 10:25with further AI. The first one is to
- 10:27build a public company. But the second
- 10:29one which is also way core to me is to
- 10:31build a launchpad uh of success for
- 10:34people who come in contact with further
- 10:36AI. It could be our customers, it could
- 10:37be our team members. And that's where
- 10:39like when we hired people or people
- 10:42joined us, [music] it's been a lot about
- 10:44like high agency and low drama. Uh
- 10:47that's the kind of people I work really
- 10:49well with. I think there's a saying
- 10:50right like you attract your uh tribe and
- 10:53I think for me I'm that person who likes
- 10:55to solve hard problem run through the
- 10:57walls if I have to uh and so on and
- 11:00interestingly [music] the team that
- 11:01joined further AI had the same DNA
- 11:03people who like to work on hard problems
- 11:06they don't mind grinding 12 hours a day
- 11:09if it if that's [music] what it takes to
- 11:11solve a problem or get something done
- 11:13and so on so AI is changing fast right
- 11:15we all know that the good thing is that
- 11:17we are all learning as the ecosystem
- 11:19system evolves, we want to be at the
- 11:21forefront of it from the insurance
- 11:23perspective and be that trusted partner
- 11:25for uh our customers to bring in the
- 11:28latest efficiencies [music] that AI is
- 11:30bringing in. So we have positioned
- 11:31ourselves at an intersection of AI and
- 11:33insurance and then working backwards
- 11:35from the principle that the goal is to
- 11:37drive business metrics rather than to
- 11:39just build technology for the sake of
- 11:41it.
- 11:45So a lot has changed since the early
- 11:48college days to Microsoft to building
- 11:50the first company to now building the
- 11:51second company. The funny thing about
- 11:53being a second time founder is that the
- 11:55lows are lows but the highs are not that
- 11:58high because you know there is more to
- 11:59build. But uh having said that I think
- 12:03as a person I have become more patient.
- 12:04have become more people first and my
- 12:07narrative shifted from me me to VVV
- 12:09[music]
- 12:10and that is more satisfying uh as a
- 12:12human being and we're building towards
- 12:14[music] being the best company in
- 12:17insurance and AI. I was discussing with
- 12:19uh somebody the title of my biography
- 12:21half monk half machine and [music] it's
- 12:23interesting I think that describes me
- 12:25really well as a person because when I'm
- 12:27like wired in or logged in I am like a
- 12:29machine [music] like clocking
- 12:31uh work on a personal side on uh
- 12:34personal side I'm more like a monk I'm
- 12:36very patient I look at positive in
- 12:39people I'm a glass half full guy I try
- 12:42to moderate a lot one of the things that
- 12:44I say very often and people who know me
- 12:46would possibly roll their eyes [music]
- 12:48after listening to this is everything is
- 12:50good in moderation. Even moderation
- 12:53that's the monk side uh of me. So yeah,
- 12:56hopefully someday the book title would
- 12:57be half monk, half machine.