Venture DifferentlyㅣAltos Ventures, Tae Yoon
Since its founding in 1996 in Silicon Valley, Altos Ventures has pioneered a distinctive approach to venture capital, focusing on patient and pragmatic inves...
Watch on YouTube →Transcript
- 00:00there are three core principles that are
- 00:03really important elements of what Jack
- 00:05Todd he was regarded as the West Coast
- 00:07War buffit so the first thing is around
- 00:10the power law in any asset class there
- 00:12are only a small number of companies
- 00:15that drive all of the returns the second
- 00:16one is around compounding the
- 00:18compounding of value of these special
- 00:21assets happened in years 10 15 and 20
- 00:24not in years 1 2 and 3 and then the last
- 00:27idea is around this notion of a hedgeh
- 00:35talk my name is Tay I'm a partner at
- 00:38Altus Ventures so Altus is a venture
- 00:40capital firm that was started here in
- 00:42Silicon Valley in 1996 as a firm we are
- 00:46Global generalist Tech investor so it's
- 00:49a very wide and flexible mandate we
- 00:51really focus more on the orientation and
- 00:54alignment with the founders who we work
- 00:56with I actually think we are more like
- 00:58life cycle investors you can think of us
- 01:00as early stage investors typically
- 01:02leading series A's and after that
- 01:04initial investment we take a very
- 01:06long-term approach to company building
- 01:08and investing literally thinking in
- 01:10decades rather than years we love
- 01:12partnering with Founders who also have a
- 01:14similar mindset of building these
- 01:15durable businesses over a long period of
- 01:17time and we have a lot of flexibility
- 01:19and capacity to further support those
- 01:21businesses through additional
- 01:23Investments as time goes on there are
- 01:25many cases in our history where we would
- 01:27start very small and early with the
- 01:29particular company and then end up
- 01:31investing hundreds of millions of
- 01:33dollars in addition to the initial check
- 01:36along the entire journey of the
- 01:38companies I do spend a lot of time
- 01:40meeting and investing in software
- 01:41companies software happens to be a
- 01:43business model that is very Capital
- 01:46efficient it actually is also a very
- 01:48durable business because the world
- 01:50continues to get digitized and software
- 01:52is playing a very large part in helping
- 01:54with that digitization it actually meets
- 01:57our general criteria of long-term
- 02:00company building Capital efficiency
- 02:02pragmatic company building and software
- 02:05companies exhibit a lot of those
- 02:06characteristics that maybe makes it a
- 02:08really good fit with what we are doing
- 02:10uh at the broader
- 02:14level so in 1996 when the firm was
- 02:17started we had One Singular LP and the
- 02:20idea was to invest in SE stage very
- 02:24early stage startups and then feed them
- 02:26to the very well-known Silicon Valley
- 02:28BCS to come in and mark them up and lead
- 02:31the series a so ho and Han were
- 02:33classmates from Stanford GSB they
- 02:36started Altos back in 1996 I think in
- 02:39the early days when we thought we were
- 02:42good we were fairly smart enough to lots
- 02:44of interesting business ideas and we
- 02:47realized that as long as we got the
- 02:50founders of these companies to make a
- 02:52bit of progress on management hiring and
- 02:55potentially offer themselves up to a to
- 02:58be very open to getting a CEO into their
- 03:02companies as long as we got them
- 03:04prepared and we put that package
- 03:06together we took it to a the larger
- 03:09Venture funds they would mark up the
- 03:12price and invest in a high valuation
- 03:14they put the new CEO in then the bankers
- 03:17start showing up and the companies were
- 03:19ready to go public and it was literally
- 03:21like that during the bubble days of
- 03:23internet and so we obviously thought
- 03:25that was the formula for being a very
- 03:28good venture capitalist that worked
- 03:30until it didn't in 99 2000 many of these
- 03:34companies go public crazy high
- 03:35valuations everyone looks really smart
- 03:37and then literally all of our companies
- 03:39went to zero and I think that gave the
- 03:42team and the founders Insight that wow
- 03:44like the way we were doing it was just
- 03:46wrong there is no real value creation
- 03:48who cares about markups when the
- 03:49eventual number is zero so I think they
- 03:51went back to the drawing board and we're
- 03:54trying to get back to the fundamentals
- 03:55like why do we invest and who should we
- 03:59invest behind and how do you ultimately
- 04:01create value and build these durable
- 04:03businesses and I think that's when the
- 04:05Warren Buffett Charlie Munger thesis
- 04:08comes into play with the help of
- 04:09Professor Jack
- 04:13McDonald I actually met ho and Han back
- 04:16in 2015 when I was at Capital G Google's
- 04:19growth Equity Fund one of the partners
- 04:20who I worked closely with Jean France he
- 04:23and ho and Han were all classmates from
- 04:25Stanford GSB so through that
- 04:27relationship we looked at a few of Al's
- 04:29companies including toss and roadblocks
- 04:31ultimately couldn't get there on either
- 04:33of them uh which was a big mistake and
- 04:35then I just always felt like they were
- 04:36really good people and so we always
- 04:38stayed in touch and then when I went to
- 04:39Stanford for my own business school
- 04:41experience I took a class called the
- 04:43Investments class I was taught for 50
- 04:45years by this famous Professor Jack
- 04:47McDonald he was regarded as the West
- 04:49Coast Warren Buffett I was sitting in
- 04:51the classroom and ho and Anthony just
- 04:53walked in and I was like wow what are
- 04:54they doing here and it turned out that
- 04:56Jack was a very important figure and
- 04:58adviser to alter when alus got started
- 05:00there are three core principles that are
- 05:03really important elements of what
- 05:05taught so the first thing is around the
- 05:08power law so in any asset class there
- 05:11are only a small number of companies or
- 05:13assets that drive all of the returns if
- 05:16you look at the public markets you would
- 05:18look at companies like apple Google meta
- 05:21and so forth that have driven almost all
- 05:23the returns of the S&P 500 over the last
- 05:25several years this is even more
- 05:28Amplified and more true in the world of
- 05:30venture capital where only a small
- 05:32number of companies in every Vintage
- 05:34Drive all of the returns the second one
- 05:36is around compounding there's this
- 05:39really simple and classic example of
- 05:41should you take $1 million of cash up
- 05:43front or should you take a penny that
- 05:46doubles every single day until the end
- 05:48of the month and of course the answer is
- 05:49you should take the penny because it
- 05:50turns out that even in February when you
- 05:53have 28 days that Penny ends up becoming
- 05:55more than a million dollar at the end of
- 05:57the month if you're lucky enough and you
- 05:59are in a leap year and you have 29 days
- 06:02in that February that becomes 2.5
- 06:04million plus and then if you're super
- 06:06lucky and you're in a month like January
- 06:08with 31 days it's over $10 million at
- 06:11the end of the month and so we believe
- 06:14that a lot of the value that gets
- 06:16created for a startup and a company
- 06:18happens in those latter years when the
- 06:20base gets much bigger and the value
- 06:22keeps acur in a durable way so that's
- 06:25why we try to be extremely patient I
- 06:27think uh Roblox is probably the most
- 06:29well-known example of a company where we
- 06:31first partner with Dave and the team 16
- 06:34years ago when we LED around with a 1.5
- 06:37million doll investment and up to the
- 06:39pre-ipo Round We invested another
- 06:42hundreds of millions of dollars into the
- 06:43company and so we were of course a
- 06:46larger shareholder when the company went
- 06:47public and in some sense we view this
- 06:49still as an early stage company there is
- 06:52so much that the companies building and
- 06:54a lot of potential to further grow the
- 06:56business from here on in some sense We
- 06:59Believe in this notion of the infinite
- 07:01game and that's the game that we want to
- 07:03play which has no time bound because the
- 07:06compounding of value of these special
- 07:08assets happen in years 10 15 and 20 not
- 07:12in years 1 2 and 3 selfishly we want to
- 07:16generate wonderful returns and we should
- 07:18be super
- 07:20[Applause]
- 07:21patient and then the last idea is around
- 07:25this notion of a hedgehog there's this
- 07:26Jim Collins analogy from the book good
- 07:28to great about Hedgehog Founders versus
- 07:31Fox Founders we have a blog post on our
- 07:32website as well and Hedgehog Founders
- 07:34are people who are maniacally focused on
- 07:37trying to solve one problem and trying
- 07:39to do that really really really well
- 07:41foxes are extremely smart very cunning
- 07:44but they often have a lot of things
- 07:45going on they have a lot of projects
- 07:47they're quite distracted and for us we
- 07:49gravitate towards the Hedgehog Founders
- 07:52people who feel like this is their
- 07:54life's work and something that they want
- 07:55to endure through the ups and downs and
- 07:58we've experienced
- 07:59that those types of Founders are the
- 08:02ones who can endure the difficulties of
- 08:04a startup Journey no startup journey is
- 08:06linear and up to the right all the time
- 08:08there are a lot of challenges that come
- 08:10and being that Hedgehog founder we feel
- 08:12like is an important ingredient to
- 08:14building something great over a long
- 08:16period of time I think even within our
- 08:17team we have slightly different views on
- 08:20what a hedgehog founder means and how do
- 08:22you identify someone as a hedgehog
- 08:24versus a fox in some sense it's a
- 08:26spectrum so it's very difficult to say
- 08:28well you're a fox and you're a hedgehog
- 08:30it's a spectrum of how Hedgehog e are
- 08:33you versus how foxy are you I find some
- 08:36of the best Founders and often times
- 08:38they are these hedgehogs to have very
- 08:41strong opinions but loosely held so the
- 08:44strong opinions come from either an
- 08:47inherent connection to the industry or
- 08:49the problem that they're trying to solve
- 08:51and that was the Genesis of why they
- 08:53started the company to solve their own
- 08:54problems so there's one bucket of
- 08:56Founders who come in that category but
- 08:59then there are are other Founders who
- 09:00also become extremely entrenched into an
- 09:03industry or a problem through a lot of
- 09:06studying and a lot of conversations and
- 09:08more of a top- down approach to trying
- 09:10to figure out how do you solve this
- 09:12problem that I want to solve and in
- 09:14either case the best Founders seem to
- 09:16have at least a strong point of view on
- 09:17what the world should look like and I
- 09:19think that's very important because you
- 09:20have to be a Visionary to change the
- 09:22world or bring to the market a service
- 09:25that did not exist before at the same
- 09:27time what's really interesting about a
- 09:29lot of the Founders is that these
- 09:31opinions are loosely held so they're
- 09:33strong but they're willing to change
- 09:36their views if they see something new or
- 09:38if they learn something new and that
- 09:40part is also really important in our
- 09:42view because you have to have the mental
- 09:46plasticity to figure out whether you're
- 09:48right or wrong about something and have
- 09:51the humbleness to admit when you're
- 09:53wrong that you have to course correct
- 09:55and so this is where the continuous
- 09:57learning mindset comes into play and the
- 10:00best Founders and the best Learners tend
- 10:02to have that characteristic I've been
- 10:05working with and partnering with a
- 10:07number of vertical Market software
- 10:08companies one company is called push
- 10:10press which is a gym management software
- 10:12company we first led the series a two
- 10:15and a half years ago what they're trying
- 10:16to do is to provide the best software to
- 10:20Independent gym owners across the US and
- 10:22across the world the founders were
- 10:24former CrossFit gym owners they had a
- 10:27paino of finding a software tool that
- 10:29work for their own gym so the founder
- 10:31who had a technical background just
- 10:33built a software tool for his own gym
- 10:35that ended up becoming push press now
- 10:37they have about 100 people at the
- 10:38company of which the majority were
- 10:40former gym owners or former Fitness uh
- 10:43professionals they live and breathe the
- 10:46category the industry that they serve
- 10:48and it shows in the way they approach
- 10:51customer support and the way they talk
- 10:52to their customers that's been a really
- 10:54fun Journey so far a lot of Founders
- 10:56would come and say we are looking for
- 10:59the next 10-year type of partner we're
- 11:01very serious about finding the right
- 11:02partner it's not about valuation oh and
- 11:05by the way we need a term sheet by
- 11:06tomorrow that's very hard for us because
- 11:09how do you get married after the first
- 11:11date and we view the partnership as a
- 11:13marriage and so we really appreciate
- 11:15having the time to get to know Founders
- 11:18and get to know each other and I think
- 11:20that is actually really important to
- 11:22building a very long-term and fruitful
- 11:24relationship because let's say you enter
- 11:27a relationship without having that
- 11:29alignment well in the first board
- 11:31meeting or that second date it's going
- 11:33to be very apparent that this is not a
- 11:34good fit and what's the point of that if
- 11:36the goal was to build a generational
- 11:38company for 10 plus
- 11:41years I have one definition or one
- 11:44analogy that I personally really like I
- 11:46was at my son's preschool and there was
- 11:48a teacher parent conference where the
- 11:51head of the school was giving a speech
- 11:53to the parents and she made this analogy
- 11:57of you parents know your child the best
- 12:01we teachers know children so if we
- 12:04partner well together it can be an
- 12:07extremely fruitful partnership and a
- 12:09symbiotic relationship and I was
- 12:11listening to that and I was like hm
- 12:14that's kind of like my job as an
- 12:16investor there is no way that we as
- 12:18investors and Venture capitalists would
- 12:20know a singular company more than a
- 12:24founder or the team that's working hard
- 12:25at it but we do see a lot of companies
- 12:28and we end up working with a lot of
- 12:30companies over the years and that
- 12:32pattern recognition or the sheer amount
- 12:34of data that you can aggregate of seeing
- 12:37the good ones the okay ones the bad ones
- 12:40the full gamut of company building
- 12:42allows us to hopefully provide guidance
- 12:44when it's needed for these businesses to
- 12:46avoid mistakes or accelerate their path
- 12:50to Greatness and so in some sense maybe
- 12:53I was thinking to myself a venture
- 12:55capitalist is like a preschool teacher
- 12:58where you're trying to be a helpful
- 13:01Steward but you should also be humble
- 13:03enough to know that there is so much
- 13:06more to that singular child or company
- 13:09than what you probably see so you have
- 13:11to respect that and work with the parent
- 13:13or the founder to understand it as much
- 13:16as you can and then with that context
- 13:18and the partnership you can provide the
- 13:20insights and the support to hopefully
- 13:22accelerate that path what we are trying
- 13:24to do is of course to not be average and
- 13:27hopefully add value and maybe the way to
- 13:29add value to a company's trajectory is
- 13:33increasing their odds of success again
- 13:35the success is still unclear whether you
- 13:38can succeed or not as a company as a
- 13:40founder or even as investors there's a
- 13:42lot of inputs that go into that eventual
- 13:45outcome which hopefully is great but
- 13:47there's luck and there's a lot of other
- 13:49circumstances that have to go your way
- 13:51for that to happen so then what is it
- 13:54that we can do well we can definitely
- 13:56control the inputs to getting there and
- 13:59hopefully the partnership with a venture
- 14:01capitalist or an investor is a strong
- 14:04partnership that allows the thinking to
- 14:07keep expanding and for the VC to help
- 14:10Steward and guide the company in a
- 14:12direction that increases the odd of
- 14:14success so I really like that framing of
- 14:17the role as
- 14:20well belus is a totalitarian state I
- 14:23wanted to be free the guy worked in it
- 14:26advised me if you get that job you will
- 14:28be free free you can get out of barus
- 14:30you won't be dependent on rules of the
- 14:32country where your parents are where
- 14:33your relatives are and and you looking
- 14:35to get free so that works that totally
- 14:37works