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How to Make Your Idea Unforgettable | London | TED Idea Search

TED46:26Added Aug 30, 2026

In London, the TED Idea Search brings together 10 voices from one of the world's most influential cultural capitals to compete for the opportunity to speak on the main stage at TED. From a civil engineer revealing the invisible infrastructure shaping our cities to a classical singer uncovering the erased history of women in music, the ideas on offer are both deeply personal and global in scope. When the lights come up, London doesn't hold back — and one spe

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Contributed by 刘嘉琪

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  1. Intro

  2. 00:02I think it's a massive opportunity. Cool place to be TED. Cool thing to be a part
  3. 00:07of. I'm ready to go. Let's do it. You see? Oh, no. Straight away. A couple speakers have a lot of work to
  4. 00:13do on the talks. Okay, it becomes real. Artificial intelligence is learning.
  5. 00:19Tradition itself is a form of resistance. He's extremely sick today. I'm so worried.
  6. 00:25I think there's a massive opportunity there. Sorry. Those top spots are
  7. 00:31quite tight and the winner is
  8. 00:40My name is Reggie Watts and my life changed forever when I got the opportunity to speak at TED.
  9. 00:47Now TED is searching the globe for ideas that could change everything.
  10. 00:54Nine TEDx events around the world, giving a global voice to the unknown.
  11. 01:01Six minutes that can inspire, motivate, and change their lives forever.
  12. 01:07But that's not all. Coached by an expert panel, one lucky speaker will be
  13. 01:12surprised with the opportunity of a lifetime.
  14. 01:17It's just so exciting. Wow. Wow. This is exactly the opportunity to reach out to
  15. 01:23millions of people. It's the biggest stage in the world. It's bigger than any dream. There were a bunch of people that were reading their
  16. 01:30scripts. Small batch lines. There's a lot of work to be done. No, no content notes.
  17. 01:36Can I start again? This cannot go. It blew me away. Wow.
  18. 01:43I'm really sorry. It's so big. This is the TED Idea search.

  19. Meet the Speakers

  20. 02:07London, a city that has shaped culture, politics, and progress for centuries.
  21. 02:13From literature to technology, movements born here have echoed around the globe.
  22. 02:18And today it's home to our next group of TED hopefuls. Hello speakers. Welcome y'all. You have
  23. 02:26been chosen because we believe that you have an idea that is truly worth sharing
  24. 02:32from the TEDex London stage. I'm Jammer. I'm a civil engineer from
  25. 02:38South London, born and bred. I'm really proud to be a civil engineer,
  26. 02:45but engineers are brilliant problem solvers. notoriously bad storytellers.
  27. 02:51The idea I'm sharing on the stage today is all about invisible infrastructure. It's the hidden structures and systems
  28. 02:58that kind of power and connect our communities that no one really knows about.
  29. 03:04Construction is a bit of a climate culprit. Very heavy kind of carbon usage in the industry, but we could be a
  30. 03:11climate solution. So, I'd just like to tell the stories that let people know
  31. 03:16what it is that we do and encourage innovation. You've each been chosen as part of a
  32. 03:22global idea search. All of you will take the stage here, but what you don't know
  33. 03:29is that one of you will be chosen to go on and take the stage at TED in
  34. 03:34Vancouver. This is where talks are seen by millions
  35. 03:40of people. Perspectives are shifted, movements are born, and lives are
  36. 03:46changed. The moment when Kelly told us that one
  37. 03:51of us is going to Vancouver is, yeah, it still has not synced in to be
  38. 03:56honest. I think it's a massive opportunity, man. I think that Vancouver, cool place to be, TED, cool thing to be a part of.
  39. 04:04The opportunity to get to speak at TED and Vancouver would just be amazing. I
  40. 04:10think it's such a massive massive stage. So, you're going to have to really bring
  41. 04:17it tomorrow. You'll have to give the talk of your lives. No big deal.
  42. 04:23White Ted, you know, I've been dreaming about doing a TED talk for many, many
  43. 04:28years now. I'm Gabriella Dilacho. I am a classical
  44. 04:34singer, a soprano. I am originally from Brazil. My idea is to show the world how many
  45. 04:42women in music have been invisible through the history. I'm also the founder of the Don Foundation which is a
  46. 04:49foundation that amplifies women in music from past and present.
  47. 04:54Now with artificial intelligence if we do not fix this silence now machines will just perpetuate this for the
  48. 05:01future. I really hope I can help to amplify not only the women from the past
  49. 05:07but also the women of today who are still finding difficulties into finding their own space in the music industry.
  50. 05:16We the TED panel that's Kelly and Miam and myself will be listening carefully.
  51. 05:21We're going to be listening for things like the strength of your idea, the power of your storytelling, your stage
  52. 05:28presence, and observing your delivery.
  53. 05:33I'm Kelly Stetszel. I'm leading the TED panel. My role at TED for the past 20
  54. 05:38years has been curation. So, I've worked with thousands of speakers on the TED
  55. 05:44stage to select them, to help them develop their talks, and get them ready to share them with the world. I'm so
  56. 05:51passionate about this initiative in particular because it brings up ideas that we could not have found any other
  57. 05:57way. things that I look for are really the strength of the idea, but you then
  58. 06:02have to make it land. The delivery is how well they connect with the people in the room.
  59. 06:09My name is Kelly Shu. I run Ted's YouTube channel. So, anything that gets distributed on Ted's YouTube goes
  60. 06:15through me first. I always believe that content is king. And so, if it's a great
  61. 06:22talk and it's great delivery, it will do well. But selfishly, I'm always looking for a really concise way to like present
  62. 06:28it to people. I plan to bring my knowledge of what I think our audience
  63. 06:34enjoys. You can honestly have an amazing talk in person, but sometimes on the screen, it's like not as intriguing as
  64. 06:40it was in real life. I'm a sucker for an inspiring TED talk that just makes me
  65. 06:46feel like there's hope again. Joining them on the panel is London local and TEDex organizer Miam Pasha.
  66. 06:54TX London represents what makes London special, which is that it's diverse. It has people from all around the world
  67. 07:00that call it home and therefore it has ideas about everything for everyone.
  68. 07:06I'm going to be looking for two things in a winning talk today. First, is it addressing a conversation I think we
  69. 07:11really need to be having right now at this moment? And I'm also going to be thinking about how it's going to
  70. 07:17transform the speaker's life. like what impact is it going to have on them and their work and their ability to take that idea to the world.
  71. 07:25I've had the privilege of hearing your ideas over the past few weeks and I know how amazing they are and so I'm so
  72. 07:31excited for you to show the world what London has to offer. Let's do this.
  73. 07:45Stepping on to the TED Main Stage really is the opportunity of a lifetime.
  74. 07:51It has hosted some of the world's most influential visionaries, leaders, and architects of the future.
  75. 07:57We have a long way to go in front of us. Sharing their ideas to a room of thousands, entrepreneurs, investors, and
  76. 08:04change makers, each waiting to be moved, provoked, and inspired. This is a moment
  77. 08:10when we have to rise to this occasion. But the power of TED doesn't end when
  78. 08:16the lights go down because the talk joins a global library of ideas watched by billions.
  79. 08:24Doors opened, media attention, book deals, and funding and support for their projects.
  80. 08:30Standing on the TED main stage is more than delivering a talk. All I want to do is show joy and hope.
  81. 08:38Your impact magnified far beyond the moment. That's what life is about. About daring
  82. 08:44greatly about being in the arena. It's a journey I've been on myself. So, I know how hopeful the speakers will be
  83. 08:50for that opportunity. With show day fast approaching, the
  84. 08:55panel worked closely with each speaker to refine structure, strengthen delivery, and help their ideas land with
  85. 09:02maximum impact. I'm just going to tell you how this is going to run. You'll get up here. You'll

  86. Rehearsals

  87. 09:08run your talk. There's a countdown clock right here. There is a what we call a confidence monitor behind that so you
  88. 09:13can see your slides. We're going to do it as much like we can on the day. For
  89. 09:19those of us watching who are not standing up here, let's just be the audience that we hope to see. Like
  90. 09:24really eyes on the speaker. Let's fully engage. Let's just really like practice being great audience members and great
  91. 09:31support for each other. All right, everybody. Let's give it up for Gemma.
  92. 09:41Group rehearsals were a little bit intense. Um, I've never done anything like this before, so it was all new to
  93. 09:46me and it was really helpful to have those rehearsals in the group because
  94. 09:52everybody's been really supportive. Think about the first thing you did this morning. You turned on a tap, switched
  95. 09:58on a light, trusted that the world around you would just work. It's such an
  96. 10:04incredible lineup, the craft, the the passion. I'm so impressed by all that ideas. I
  97. 10:13really liked every one of these talks. I've been developing an image making technique called Naturopi.
  98. 10:19It's a very sensitive coating on paper and everything that touches the surface leaves a trace. It's so fine that it can
  99. 10:26reveal the footprints of ants. I'm Maxim Pria. I'm an artist and I'm coming from
  100. 10:33Germany. The idea that I want to share is a
  101. 10:39technique that I developed over the past 15 years. It's a very sensitive coating
  102. 10:45and with it, it's possible to show the tiniest traces from nature. These are
  103. 10:51the lines they leave behind.
  104. 10:57I don't know. The biggest fear was the language barrier. Everybody around me is a native
  105. 11:04speaker and I haven't felt that I could express myself in English like in
  106. 11:10German. And do we similar to them also create collective pathways through parks
  107. 11:16or through what we call culture. This talk is beautiful. Your words are
  108. 11:22beautiful. You just did that not in your first language. I love it. I think Max's
  109. 11:28talk really just like intersected so many different topics. He had science in it, he had art in it, and like he also
  110. 11:34had like humanity in it. For the people who live in Koala Lumpur, Malaysia,
  111. 11:39heavy rainfall is common and potential flash floods are a serious threat. Gemma who spoke first and talked about
  112. 11:47um the hidden systems in buildings and cities was just stunning. Hidden below
  113. 11:52the city, a motorway tunnel that not only diverts 30,000 cars a day to combat
  114. 11:58traffic congestion, but also transforms into a giant storm water channel. You make mistakes, people give you feedback,
  115. 12:05you learn from it. It's really helpful to be in that kind of environment.
  116. 12:11The group around me was super encouraging. If you're anything like me, you've probably asked yourself the
  117. 12:16question, how did we get here? You see? Oh no. Straight away. Um, how did we get
  118. 12:24here? All of the data. Yeah. All of the data or it points in the same direction.
  119. 12:29You're like, yeah, all of the data. All of the data.
  120. 12:35All of the data points towards the same thing. Now I'm lost.
  121. 12:40The ways we police, we tell our men and boys to open up.
  122. 12:45Guys, the rehearsal session was really bad. I mean, the rehearsal session was great.
  123. 12:53It was bad. I bombed bad. My name is Ben Hurst. I am the director
  124. 13:00of facilitation at Beyond Equality, which is a gender equality charity.
  125. 13:06The idea I'm sharing today is about I guess it's a question which is are we
  126. 13:12misdiagnosing the manosphere? I would describe the manosphere as like a collection of forums, websites. A lot
  127. 13:21of it is like anger, bravado, um, and maybe in some ways unmet needs. And I
  128. 13:26feel like most people want to be good people. Most people when they're given the the opportunity will arrive at good conclusions for themselves.
  129. 13:35I kind of just want to shift that dial a little bit and move us a bit more towards like caring because I think
  130. 13:41caring is the way to solve the problem. No, I'm I'm gone. Sorry.
  131. 13:47I made it far, though. That was good. Thanks, guys. Stop.
  132. 13:53Oh, it's good. It was easy. It's easy. No problem.
  133. 13:59Honestly, it's true. Ben still had uh a lot of his talk to learn. I think we also have some wild
  134. 14:07cards and people who have homework and we're going to see what happens tomorrow. I feel like anything could
  135. 14:12happen. Women's voices and women's music were dismissed, unpublished, removed from
  136. 14:20textbooks and from cataloges. But if we do not repair this catalog now, tomorrow's music will repeat yesterday's
  137. 14:27mistake exponentially. AI is learning.
  138. 14:34Let's teach it to remember the sounds of all of us. Thank you.
  139. 14:44Gabriella at the end made me totally cry. She just gave a beautiful presentation that was just like super
  140. 14:52super super special. Sorry.
  141. 14:59Mom, I'm sorry.
  142. 15:06I think this is so stunning. I almost like I accidentally got a little too wrapped up in it, but I was sort of
  143. 15:13struggling to look out for things. I found the atmosphere um really inspiring and very warm.
  144. 15:20Breathe. Mhm. Let yourself feel it. If you need to pause, pause.
  145. 15:26They told me to slow down a little bit when I talk about myself. You rush it cuz you don't want to talk
  146. 15:32about yourself. I know. I want to spend more time at the end. But you have it.
  147. 15:38I really enjoyed the group rehearsals. All of the feedback I received was positive. Everyone was really
  148. 15:43encouraging. Told me it like my speech really touched them. My great
  149. 15:48grandmother fostered my love for crochet, embroidery, knitting. She
  150. 15:53taught me that crafts are more than just hobbies. They tell a story. I'm Nisha.
  151. 15:59I'm currently a third-year medical student at Cambridge, but I'm really into crafts and I always have been.
  152. 16:09So, my idea revolves around how crafts, particularly crochet, they tell a story
  153. 16:15and their important legacies and how throughout history they've often gone
  154. 16:20unseen and unheard. And I just want everybody to understand that there's so
  155. 16:26much more behind the scenes that is ready to be explored. I still remember
  156. 16:32as a child whenever I would visit, I would run up to her and ask her, "Nani,
  157. 16:38what will you teach me today when she passed away earlier this year?"
  158. 16:44It broke me a little, but the first thing I did was pick up my hook and
  159. 16:49yarn. We often hear about like art and community and hers was specifically about crafting and that was like a take
  160. 16:55that I've never heard before. So, beautiful. No, no content notes.
  161. 17:02All of our talks are so different, but we're all in the same boat trying to prepare these really short TEDex talks.
  162. 17:08We've all been there to support each other, which has been really, really encouraging. Amazing. Okay. Beautiful. Thank you.
  163. 17:14Thank you.
  164. 17:20On stage, speakers experience the full TEDex setup for the first time. Lights,
  165. 17:26cameras, and the red dot where their ideas will soon come to life. Can I
  166. 17:32describe the feeling of stepping onto the dot for the first time? Ah, the red dot. Okay, it becomes real.
  167. 17:40Terrifying. It's really different when you're miked up and the lights are down and the red
  168. 17:47dot is there. It was amazing. It felt like everything was finally coming to life.
  169. 17:55If I was selected, I think it would be a really cool moment. I can just plant a seed and make people
  170. 18:02uh see things differently. I think there's a massive opportunity there to connect with other people and
  171. 18:09I'd love to just meet other people from around the world to do that. I think those top spots are
  172. 18:15quite close, quite tight. Yeah, I'm ready to go. Let's do it.
  173. 18:34Morning breaks in London as today preparation turns to performance as the
  174. 18:40red dot awaits. Who gets nervous before they go on stage? Who feels their heart race?
  175. 18:47Yeah. Oh, some are really gross. They love it on the stage. My fears and anxieties are that my jokes
  176. 18:54don't land. I trip up over the red dot and fall flat on my face. Um the mic
  177. 18:59stops working. All those things. Very often our brains are buzzing and it's hard to concentrate. We've got a million
  178. 19:05thoughts in our head. My fears and anxieties are everything. I hope that it goes well. I hope that I can leave
  179. 19:12feeling proud of myself and what I've delivered and what I've achieved. What we're going to do is we're going to lift our shoulders up to our ears and breathe
  180. 19:18in. And then we're going to give a big exhale and let our shoulders down.
  181. 19:25Now we're going to wake up our bodies a little bit. We're going to tap our bodies. We're going to start by tapping
  182. 19:30down on our leg. Tap our tap our skin. Wake up. Wake up our bodies. My hope is that I can make all the women
  183. 19:37that I'm trying to bring with me proud. That helps me. It helps me also to cry a
  184. 19:42lot, which doesn't help. Um, my fear is exactly that, that I will get too
  185. 19:47emotional. 1 2 3. Ideas change everything.
  186. 20:01I think it's such an important message to be shared and I'm so grateful that I get to share it here today, but to be
  187. 20:07able to spread that globally, I think it would raise so much awareness. I'm hoping that it's going to lead to more
  188. 20:13and more and more. I want to just keep saying this over and over again. If I was selected to go, it would mean a huge
  189. 20:20amount. I would be honored to be the person to deliver that message, you know, and hopefully encourage other
  190. 20:26people to speak up and do the same. I would say percentage chance of me
  191. 20:33winning. Yeah, it's it's tight. The answer is a very similar process.
  192. 20:40Just deviating what? 48 hours. Yeah, like a monthly.
  193. 20:47Lastminute adjustments are made and with the audience seated, TEDex London is ready to begin.
  194. 20:54Let us start by introducing our very first speaker for this evening. Please welcome Gemma Andrews.

  195. The Talks

  196. 21:03Oh my gosh, I'm so excited for these talks. Hey. Hey, London. Let's do this. London
  197. 21:10town. First up, we've got Gemma. Yeah, she was really great during rehearsal. I'm
  198. 21:16hoping she can bring that same energy today. Construction is sexy.
  199. 21:23Not influencer sexy. More like the quiet,
  200. 21:29calm, clever, dependable type you bring home to your mom.
  201. 21:34She's feeling confident. She's I think I think this is it's a good start. It's a really good start. So I can tell you all
  202. 21:40about the unseen and unsung work that goes into powering, protecting and
  203. 21:46connecting our communities. But I can also tell you this,
  204. 21:53the construction industry is responsible for 34% of global carbon emissions. Is
  205. 22:00the solution to stop building? No. The challenge and the opportunity is to
  206. 22:06build smarter. her passion. I know she's a great speaker as well. Deep under Lake
  207. 22:14Ontario, icy water is being drawn up from 80 m below the surface. It's pumped
  208. 22:21through giant pipes, looping silently below the city, cooling offices,
  209. 22:27hospitals, even data centers before returning to the lake.
  210. 22:32It's called deep lake water cooling and it uses 80 to 90% less electricity than
  211. 22:38conventional mechanical air conditioning. Every year it saves about 90 million
  212. 22:45kwatt hours of energy. That's the same energy it takes to boil a kettle 500
  213. 22:51million times. In the UK we call that Monday morning. The way she simplifies that measurement
  214. 22:57into terms we can understand makes this so relatable. We need a big drive towards efficiency, cutting carbon, and
  215. 23:05reducing waste to ensure that construction isn't a climate culprit. It's a climate solution. Because the
  216. 23:12more we share these stories, the more we inspire the next generation to build
  217. 23:17even better. Thank you.
  218. 23:23Listen to the audience go crazy. Come on. People loved it.
  219. 23:30She's definitely one of the top people that are in my mind right now, but there's so many amazing people in this
  220. 23:35program. We're just going to have to see how she stands up. She came in right on time as well. And delivery-wise, that
  221. 23:41was absolutely perfect cuz I think it's such a beautiful talk and you don't kind of expect or I don't expect a beautiful
  222. 23:47talk about engineering. Yeah. Yeah. I feel relieved to be able
  223. 23:54to do that on a bigger global TED stage would be even more awesome. Even more
  224. 24:00fantastic. Oh, now we get to hear from Max, our
  225. 24:06artist friend. Yes. Who developed this really beautiful technique for these special prints. He
  226. 24:12was one of my favorite from yesterday. So, I am hoping the best for him. I know he's extremely sick today.
  227. 24:19Oh, Kelly. I just saw him backstage. He is like his head is down and I'm so worried. I hope that he's like gathering
  228. 24:26his strength right now because he is going to need it to really give the energy when he gets up there. It's so
  229. 24:31important. When I was a child lying in the meadow,
  230. 24:36I saw a small frog right in front of me. We both stared at each other through the
  231. 24:41blades of grass. In that moment, I became completely absorbed by one simple
  232. 24:47question. What does the tiny fingers feel like? So, because I knew the tongue
  233. 24:52can magnify objects, I came up with this wonderful idea and put it in my mouth.
  234. 25:00I could feel his tiny hands gripping the sides of my tongue as if he was afraid I might swallow him. Suddenly, my mother
  235. 25:06came around the corner, froze, and gave me that face, the one reserved
  236. 25:11for moments like this. I looked back at her, sheepish, slowly opened my mouth, and the tongue ride of rock jumped out.
  237. 25:18With these stories, the descriptive words make all the difference.
  238. 25:24I'm an artist and for over 15 years I have been developing an image making technique called Natan to pee. It's a
  239. 25:31very sensitive coating on paper and everything that touches the surface leaves a trace. It's so fine that it
  240. 25:37can't reveal the footprints of ants.
  241. 25:43the wing beat of a moss circling around the light bulb.
  242. 25:49Trails of snails. I built different machines, carried out hundreds, sometimes thousands of tests
  243. 25:55and experiments to make visible and to highlight the character and beauty of the creatures and phenomena revealed
  244. 26:01through this technique. These are the lines they leave behind. Chemical path full of information. And which kind of
  245. 26:09communication and connection emerges through this? Like here where two ants under an upside down bucket respond to
  246. 26:15each other's scent trails even in the upsense of the other. These are thousands of tiny footprints
  247. 26:22from ants. Out of a shapeless a trace begins to crystallize. Like an
  248. 26:27antrail appearing out of nothingness, like a lightning that connects the nest with the food source.
  249. 26:33The ants use a very similar process on a basic level to what happens in our brain. Through repetition of signals,
  250. 26:40they build structures that are on one hand highly intelligent on the other show how deeply rooted this pattern can
  251. 26:47become. They even and we know he's not feeling great, but
  252. 26:53he is fighting through. So much invisible life suddenly appeared. Okay, nobody really wants to
  253. 26:59know how many mites are living around them. But we're so used to seeing life
  254. 27:04everywhere that we forget what an incredible exception it is because
  255. 27:10without nature, without a single cell, a bacterium or perception, would the
  256. 27:16universe even exist? He also is bringing our awareness to things we don't notice. And I feel like
  257. 27:23it might make me look at the world differently once we realize that wonder that we are
  258. 27:29a part of it and understand what a true miracle life really is. Thank you.
  259. 27:39That came in at 5 minutes. Audience loved it. I I mean that was just really
  260. 27:44a stunning talk. I know. To me that's almost like a perfect talk. Like he's going to be hard to beat.
  261. 27:51It's crazy. Super crazy. It's like between laughing and crying. I don't know. Never
  262. 27:58experienced something like this. I think the people liked it. I hope so. Yeah.
  263. 28:04Okay. Now, we're going to hear from Ben who um has a talk about the manosphere
  264. 28:10and navigating it. I mean, he struggled a lot in rehearsal yesterday. His topic is great, but it
  265. 28:17was hard to fully encapsulate what his talk was going to be about. Hopefully he has done a bunch of work since we saw
  266. 28:24the talk yesterday because he did have a long way to go. So I'm I'm I'm excited
  267. 28:29to see what he's got for us. Now, if you have spent any time around young
  268. 28:36men or boys, you've probably heard of the manosphere. People know it as a dark
  269. 28:43corner of the internet where influencers preach strength without empathy or dominance without compassion.
  270. 28:50And if you're anything like me, you've probably asked yourself two questions. Number one, what is wrong with these
  271. 28:57guys? And number two, how did we get here? Over the last decade, I've had
  272. 29:04conversations with men and boys from the classroom to the boardroom about masculinities. And I want to suggest
  273. 29:10something that might feel a little bit uncomfortable, but bear with me. He really worked hard and he is having
  274. 29:18fun up there. and the audience is having fun right along with him. I am so happy
  275. 29:23to see how far he has come. What if this Manosphere stuff isn't just about a fringe group of bad apples
  276. 29:30somewhere at the far reaches of the internet? What if this is about a generation of men and boys who feel
  277. 29:39unanchored, unseen, and unheard? Now, over the last decade, I've been using something called
  278. 29:45the Alec model. It's a simple conversational framework which has four main points. Number one, asking. Number
  279. 29:54two, listening. Number three, encouraging action. And number four,
  280. 29:59checking in. Now, when we begin to do these things, we see things begin to
  281. 30:04shift. Young men and boys begin to re-imagine what masculinity can look
  282. 30:10like for themselves. strength and gentleness, ambition and
  283. 30:17empathy. So maybe the manosphere isn't the disease that we all think it is.
  284. 30:22Maybe it's just another symptom, a cry for connection in an age of
  285. 30:28disconnection. And maybe we need to stop asking what's
  286. 30:33wrong with our men and our boys. And we need to start asking what do our men and
  287. 30:39our boys need from us. Thank you.
  288. 30:46Good job, Ben. You crushed that. He totally pulled that out of the bag. There was like not a single mistake or
  289. 30:53anything. It was just like perfect and so like gave everyone the feelings. The
  290. 30:59audience loved him. And this topic is so important. I think it's on a lot of people's minds. I think that's true. He
  291. 31:06will not be the first person to talk about this. Is his perspective on it fresh enough? Bro,
  292. 31:12I feel relieved. I'm so happy that it's over. I'm so happy that it's done. Yesterday I was freaking out cuz I was
  293. 31:19like, "This is really bad." But that was cool. Yeah. Now we have Nisha with her talk about
  294. 31:25the importance of crafts. I remember this being very sweet and endearing yesterday. It's a nice personal story,
  295. 31:32but also mixed with the importance of craft in in history. Yeah, for a topic that might not seem super emotional on
  296. 31:38the surface, she was really able to hone it in yesterday. She had almost everyone
  297. 31:44there in tears. So, I'm really curious to see if the audience gives that same reaction. Stories can live in unexpected
  298. 31:51places, and a handmade object can hold memory just as powerfully as a book or a
  299. 31:57monument. Across cultures, crafts have shaped history and preserved identity.
  300. 32:04There are stories of African-American communities using quilts to secretly guide people along the Underground
  301. 32:10Railroad or in Japan where Sashiko stitching was used as a medium for storytelling.
  302. 32:16She's got the personal she's got the the the depth example.
  303. 32:22You cannot dismiss craft. Like it's it matters. It matters. This is not a lightweight talk.
  304. 32:27Mhm. These works use craft to challenge the boundaries and expand the horizons of what storytelling can be. Tradition
  305. 32:35itself is a form of resistance. Every time a grandmother teaches her
  306. 32:41granddaughter how to crochet, she quietly defies a world which once said,
  307. 32:46"These skills don't matter." So, I want to leave you with this. Look back at
  308. 32:52your own family's traditions as vessels of meaning and heritage.
  309. 32:57Maybe your grandfather painted or maybe your mom collects stamps.
  310. 33:03Whatever it may be, these are your family's autobiographies.
  311. 33:09And if we start to see these small traditions differently, how may that change how we see the
  312. 33:15world? When I wrap myself in this blanket, it
  313. 33:21is no longer about just keeping warm. It's about the memories and the stories
  314. 33:27it holds. All of us in this room are weavers.
  315. 33:33Weavers of love, memory, and meaning. The question is, what stories are you
  316. 33:41weaving? Thank you. Her talk is like great to me. It's
  317. 33:48beautiful. And she she really did deliver it so well. She knew exactly what she wanted to say and how she
  318. 33:54wanted to say it and she said it with such deep authenticity and care. For me, the question is going to be from a
  319. 34:01number of strong contenders. How does this talk stack up against the others in terms of, you know, the impact that it
  320. 34:08can make and the strength of the idea. So relieved. I'm so glad that it's
  321. 34:14finally done. But I'm really happy the audience had a really positive reaction. So all was good. I was really scared
  322. 34:21about not messing it up, but when I was there, everything just came really naturally to me. I mean, obviously, this is a fairly small venue. Doing that in
  323. 34:28front of however many more people would be an amazing opportunity.
  324. 34:33Now, we're going to hear from Gabriella, who is talking to us about kind of the history of music and
  325. 34:41where were the women. I spent most of my life studying and performing music,
  326. 34:48but it took me decades to realize that I was only hearing half of it.
  327. 34:54This is me growing up in the south of Brazil, probably starting to dream of becoming a classical singer. A dream a
  328. 35:01bit far away from my reality at the time, but I have a very inspirational mom and she used to tell me, "Of course,
  329. 35:08you must follow your dreams. You know, think of all the musicians who achieved great things in spite of all
  330. 35:13difficulties. Think of Beethoven. He was deaf, right? Look how far he got. And I
  331. 35:19tell you, I held into that dead white European male role model like there was
  332. 35:24nobody else. And that dream brought me all the way to
  333. 35:30London to study at the Royal College of Music. And it continues to take me around the world to share music with
  334. 35:36audiences. Eight years ago, I was walking in a secondhand bookmark. You know, the one in South Bank under the
  335. 35:43bridge, and I found an encyclopedia that listed 6,000 women composers in the
  336. 35:50history of music. I was shocked. Did I miss a lesson or something?
  337. 35:56Because that was only I could think. So, I decided to look into statistics.
  338. 36:02And then I found out that over 90% of the music we hear in concert halls today
  339. 36:09is written by men. And I know you must be thinking, "Oh,
  340. 36:14it's just classical music." But when you look at other music genres, you can see
  341. 36:20that nearly 90% of the music we hear is also written by men. I like that she
  342. 36:27brought in the current environment of music, the current problems within music, because people would think that
  343. 36:33this is just like a a problem back then. Did you know that? No. So surprising to me. Oh, for centuries, you know, women's
  344. 36:40voices and women's music have been dismissed, unpublished, removed from
  345. 36:46textbooks and from cataloges. And now AI is learning from that same silence.
  346. 36:55AI tools are already generating new music based on our current musical
  347. 37:01catalog. But these systems don't choose music by quality. They learn from the available
  348. 37:07data. And our musical data is biased.
  349. 37:12Is missing half of humanity's creativity. If we, you know, everybody's racing to
  350. 37:19protect our copyrights. Please continue. But if we do not fix this catalog now,
  351. 37:26the music of the future will repeat yesterday's mistakes exponentially.
  352. 37:34Some good news. You know, there's still time and ways to recover some of this silence. A lot of this music still
  353. 37:41survives in archives, in manuscripts, in libraries. And those are all voices who
  354. 37:47can teach both people and machines. You know, I continue to discover
  355. 37:53so much beautiful music, incredible stories, and some amazing women.
  356. 37:58That must be amazing for her to be on this journey of discovery, like just really unearthing these voices. Ilber was a poet, a singer, a mother who
  357. 38:08was imprisoned in the ghetto of the resinat during the second world war.
  358. 38:13As she was there, she wrote songs to entertain the elderly and the children.
  359. 38:21She sadly died in Avitz, but a few of her songs survived.
  360. 38:29This one is a lullabi and it's called Vigala.
  361. 38:36Val
  362. 39:00seem great and
  363. 39:16So powerful.
  364. 39:22Artificial intelligence is learning. Let's teach it
  365. 39:29to remember the sounds of all of us. Thank you.
  366. 39:37There's so much conversation around AI, you know, right now. Um, but this is,
  367. 39:44you know, this is something like it's so human. Bringing the truth about history
  368. 39:49into AI and she's doing this work, too. Her talk makes you think about what
  369. 39:55other things haven't been recorded and then how AI will exacerbate that.
  370. 40:01Oh my god, I'm really, really happy. Um, I think I did my best. Nothing wrong
  371. 40:07happened. Uh, I almost didn't cry, but just at the very ending, I got very
  372. 40:13emotional. From bold new thinking to deeply
  373. 40:19personal stories. Each talk adds to a powerful evening of ideas watched by a highly engaged and curious London
  374. 40:26audience. It was outstanding. I really enjoyed it. I'm walking away feeling inspired. deep,
  375. 40:33meaningful, and powerful. Personally, the one that stood out for
  376. 40:38me the most was Ben Hurst. I just loved how he talked about instead of thinking
  377. 40:43about what's wrong with men and boys, let's think about what they need. Gabriella like completely took my breath
  378. 40:49away. I had that moment at the end where she wasn't singing and I just went my favorite speaker who was the first um
  379. 40:55person, she was a civil engineer, Gemma. And I just thought it was incredible how, you know, she could connect so
  380. 41:02deeply to our day-to-day lives while telling us something completely new. I loved the artist with the special paper,
  381. 41:10Maximillion. Um, something I'd never imagined before. That's the joy of a TEDex talk. It's always like, "Oh, I
  382. 41:16never thought about that." But now the hardest decision of all is left to the TED panel. Which idea has

  383. Deliberation

  384. 41:23the clarity, originality, and power to make it to the TED main stage?
  385. 41:29Wow, y'all. How incredible was that? Amazing. Like, they just all did such an
  386. 41:34incredible job, and they came so far just in 24 hours. It's amazing. That's going to be tough, y'all.
  387. 41:40My least favorite. This is the thing I've been looking forward to the least. It's going to suck, but we have to make a decision. Let's get going. Gemma,
  388. 41:46her delivery and and like knowing what she was going to say, it was perfect. She was like 100% on script on exactly
  389. 41:53what she wanted to say. I just wondered if this is a talk for Vancouver. Her
  390. 41:59whole takeaway was kind of like think about this stuff more. Maybe that
  391. 42:04takeaway wouldn't be strong enough for Vancouver. Maxameleian. I love Max.
  392. 42:09We love Max. I think this was a stunningly beautiful talk when this to me is one of those
  393. 42:14that has like so much awe in it. He's doing this in a in a language that's not his first language and he's sick. It's
  394. 42:22kind of incredible. The only reservation I have is like what's the idea in it? He's he's showing his work and and I
  395. 42:29just question what the idea is that we can take away from it. Ben
  396. 42:35the most charismatic person ever. I mean basically I just think this is such an important conversation and I
  397. 42:41mean adolescence was such a moment here in the UK. Everyone was talking about it and I think the question was what do we
  398. 42:47do? Also a huge improvement from yesterday when he like didn't know his talk at all. Yeah, he is not the only one talking
  399. 42:54about this and there are there are other people talking about um about it in a similar way. Nisha
  400. 43:00I think it's such a beautiful approach to like art and resistance and art and belonging and all of the things like she
  401. 43:07approached it so well. Is it the biggest idea? Is this an idea that truly could make global impact?
  402. 43:15Gabriella. Oh my god. Because people did cried and like people cried. We cried in rehearsal.
  403. 43:20Yeah. And I feel like she also added some of her own like flare today. Like I heard a couple of like tidbits that I
  404. 43:26didn't hear yesterday in rehearsal that like really connected her with the audience. When you think about the performance aspect of a TED talk and
  405. 43:32like the delivery of it, I mean that ending she gave I I mean she took a risk with it too, right? Cuz you never know.
  406. 43:38Is the audience going to get it? Are they going to feel what you feel about it? And they got it. You know, maybe thinking about it now, should she have
  407. 43:45talked more about like that database? Should she have gone into like the the and what of it? Did she go far enough on
  408. 43:51that? All right. Well, uh, that was really tough, y'all. But I think we've made the
  409. 43:56right decision. Let's go tell them. Let's do it.

  410. The Winner Is…

  411. 44:07speakers. Y'all just did something so incredible. Each one of you completely
  412. 44:14completely nailed it out there. And the audience really felt that gift too. You
  413. 44:20could feel that room. I just wish that we could take all of you with us, but we
  414. 44:26do have to choose just one winner. We have had a conversation with the TED panel and we have chosen a winner and
  415. 44:37the winner is
  416. 44:44Gabriela.
  417. 44:59I still don't believe it. I think it's going to sink in tomorrow for sure or in the next weeks. So excited for
  418. 45:06Gabriella. She gave this talk. It had this really sort of surprising, powerful, beautiful ending and it
  419. 45:12massively connected with everyone in the room. Her delivery was just incredible and something that no one was expecting,
  420. 45:19which was really cool to see. The Vancouver community is made up of a
  421. 45:25lot of people who work in tech. When Gabriella gives this talk in front of that community, it has the potential to
  422. 45:31make a giant amount of impact. I never decided to do this for me. I
  423. 45:37wanted to bring all these women with me and and to actually um just plant a seed, you know. Thank you so much.
  424. 45:50And with that, London sends Gabriella as its voice to be heard by millions on the TED main stage. But the TED idea search
  425. 45:59continues. Next, we head east to a city built on food and the future, Singapore.
  426. 46:06It relates to the sea shell. No. Oh, it doesn't. And this is pre AI, so it's true story.
  427. 46:13Yeah, that's a big idea. My brain was like, whoa.
How to Make Your Idea Unforgettable | London | TED Idea Search — Transcriptly