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How To Build A $1M One-Person Business Faster With AI

Dan Koe36:32Added Aug 31, 2026

A beginner video on how to start a one-person business + the fundamentals of AIThe template + prompts (Eden got a redesign, read the "How to use" document): ...

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Contributed by 刘嘉琪

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Transcript format
  1. 00:00A question I've been thinking about a lot recently is how do you build a oneperson business in 2026? If you
  2. 00:06followed me last year or the year before, you know that one-person businesses were very popular and my
  3. 00:11videos on those did really well. So, did anything change from those videos? AI is
  4. 00:16taking over everything. Agents, new features are launching literally every day on Twitter. What's changed? How do
  5. 00:23you actually use this stuff if you're going to use it? And just what does the oneperson business landscape look like
  6. 00:28now? So to get straight to the point and answer the question, how do you build a oneperson business in 2026? You do the
  7. 00:35same thing that you would have done before, but now you use AI to enhance that process, right? You don't really
  8. 00:42need a course or a coach anymore. Although those things are still valuable because there's specific knowledge that
  9. 00:47you probably wouldn't think to look up with AI or even do with AI. And the AI
  10. 00:53probably isn't going to give you that out of the box. So courses are still going to be a thing. Coaching is still going to be a thing. just because the
  11. 01:00default response of the AI usually isn't that good. Getting specific knowledge from the source of someone who's done
  12. 01:06something is still superior and if it costs 25 to 100 to 200 bucks, big whoop.
  13. 01:12So to build a business with AI, you just implement AI in the correct places so that you can do things faster with
  14. 01:18higher quality and without less guesswork. AI in this sense is a catalyst to avoid a lot of trial and
  15. 01:25error. So, you can still build a business the old way. That's fine. It'll just take a bit longer, especially if
  16. 01:33you're not a person who is high agency or knows how to iterate or refine or not just accept the output of AI as law. So,
  17. 01:41what will you still do to build a oneperson business? You will still generate traffic. You still write
  18. 01:47content. You still write emails or newsletters. You still create a product or service. You still create a customer
  19. 01:53avatar. You still formulate a compelling offer. You still build a landing page. You still write persuasive copy for that
  20. 01:59page. You still put the offer in front of people and see if they buy. And then
  21. 02:04you iterate from there after all of that. Now, that's a lot of stuff, right? As a oneperson business, you are the
  22. 02:10marketing department, you are the sales department, you're the product lead, you're the project manager, you're the
  23. 02:16content writer, you're the social media strategist. You have to learn so many things and you have to become a generalist. Even though people tell you
  24. 02:22to niche down, you still need the general skills to build a business. But that's just the thing. Before AI, social
  25. 02:28media was the technology that allowed such a oneperson business to exist. But
  26. 02:34you could create a comfortable lifestyle business. You couldn't build some crazy,
  27. 02:40insane, super high revenue business. You would eventually have to hire a team. The thing there is that the bar has been
  28. 02:47raised as to how much you can make because you can do more as one person with AI. But the barrier of entry to
  29. 02:54starting a oneperson business is now lower than ever. Anyone can do it, right? You can ask AI, hey, help me
  30. 02:59build a oneperson business. Hey, this agent go and write content every day for
  31. 03:05me and spam every platform. So anyone can try to build a oneperson business, meaning there's more competition, but
  32. 03:11most people don't try beyond a certain point. 95 plus% of people hit one
  33. 03:18failure and then quit altogether. And then the other people that don't want to learn, they download something like
  34. 03:24OpenClaw and buy a Mac Mini and start running all of these agents to do things for them. But then you look at them 2 3
  35. 03:30months from then and they have nothing to show for it. They just like looking at an agent doing things and they don't
  36. 03:37understand what quality is. They don't understand when something doesn't work, you change it. They don't understand
  37. 03:43that spamming every single platform, that doesn't mean you're going to grow on social media. That doesn't mean
  38. 03:48you're going to make any sales either. When I actually talk to a few other of my business friends, some very high up
  39. 03:55in the business world, they try that stuff. They try the open claw. And I'm not saying that it's bad at all. We're
  40. 04:01actually introducing a very similar feature where you can chat with an agent on Telegram into Eden, which is a
  41. 04:06software that we're building. It's in beta. You can sign up if you'd like. But what I'm saying is that most people just
  42. 04:12get a dopamine hit from it. They have this curve where it's like, "Oh, this is so awesome. I'm going to have it do everything." They waste 200, 300, $1,000
  43. 04:20on AI credits and then it collapses and then they have nothing. Because they don't know what good looks like. They
  44. 04:25don't have the skill or the knowledge to do the thing in the first place. So, how are they going to be the manager or the
  45. 04:31CEO of the agents? Now, with that rant out of the way, for the sake of this letter, we're going to set the goal of
  46. 04:38$1 million. Making a million dollars with a one person business just so we can frame it, right? I'm not saying
  47. 04:44you're going to make that. I'm not saying you're going to make anything. There's no amount of knowledge that I can just give you right now that will
  48. 04:49immediately make you a million dollars. It doesn't work like that. Stop looking for videos like that. So, we're just using the $1 million goal to make this
  49. 04:56tangible so we can actually break it down. I'm going to share exactly what you need to learn, how to use AI almost
  50. 05:02better than everyone else, and prompts that I'll give you that will allow you to really start your business today if
  51. 05:09you actually go through the prompts, which most people won't take the time to do that cuz it'll take about an hour to
  52. 05:15go through all of them. They're that comprehensive. Now, as a note before we get started, we're not going over crazy agent workflows here. We're just going
  53. 05:21over normal AI use. And I know that sounds boring, but you need to learn the fundamentals before you can actually get
  54. 05:26into the crazy AI agent stuff, which we'll talk about in a future video if you'd like that. Like, comment,
  55. 05:32subscribe. So, section one of this video, how do you actually make a million dollars as one person? Because
  56. 05:37to a lot of people, that just sounds insane. And we need to break this down because you need to at least believe
  57. 05:43it's possible before you can do it. And a lot of the people that don't believe it's possible will fall off of the video
  58. 05:48right now. So, quick math. Let's do this. A million dollars divided by 12 months is $83,333
  59. 05:55per month. That number divided by 30 days is $2777
  60. 06:00per day. Now, there's a few ways to actually achieve that per day or per
  61. 06:06month. You can sell $18 $150 products a day, like a course or whatever other
  62. 06:11product can cost $150. You can sell 111 $25 subscriptions a day. So, if you're
  63. 06:17starting on Substack, that's something you could do. Or you could go the freelance route and land one $5,000
  64. 06:24client every other day, which is a pretty high price point for just starting out in freelancing, but it
  65. 06:29illustrates the point. If you go the coaching or consulting route or just service-based business in general, you can land one $10,000 client every 4
  66. 06:36days. Or you can have a combination of both. So, like one to two clients a week and a few other product or subscription
  67. 06:42sales a day or just whatever other combination and price point there is to hit a million dollars. Now, if you go
  68. 06:48the client route, I recommend doing that as a beginner because some people still
  69. 06:53don't believe this. This was a limiting belief for myself as well. It just feels weird charging such high prices,
  70. 06:58especially if you work when I worked at a web design agency, I was making like $60,000 a year, which isn't insanely
  71. 07:06good, isn't insanely bad. It's not that great. I was still living with four other people, paying a very low rent. I
  72. 07:13still felt like I had money problems even as like a single person at the time. But it's much easier to sell a
  73. 07:211,000 to $5,000 service to one person than it is to sell 100 to 200 Substack
  74. 07:28subscriptions to 100 to 200 people. Because where are you going to find those people? And how are you going to
  75. 07:33convince them? That's what the social media audience is for or other traffic mechanisms. But you absolutely can send
  76. 07:40a 100 DMs today. Ask AI how to send a good DM. And if you have a decent offer
  77. 07:45that people want, they may be willing to pay you. And if you aren't a business owner, you may not understand that yet
  78. 07:51because you don't understand that businesses want to grow. And if you can help them grow or make more money,
  79. 07:57they're going to want to pay you. The amount of people that I have hired for $1,000, $5,000, $10,000, $50,000 after
  80. 08:04starting a business is absurd, but if the ROI is there, the ROI is there. So,
  81. 08:10as a beginner, you don't really have an audience yet, and you may not be building one, but that's what I
  82. 08:15recommend doing as well, because that's also going to prove that you know what you're talking about when you reach out
  83. 08:20to clients. They're probably going to look at your social media profiles. And building an audience is leverage. So,
  84. 08:25why wouldn't you do that? Why wouldn't you write content? And once you're writing content, once you're actually growing, then if you want to transition
  85. 08:32out of client work into something like a product that can sell while you sleep, so to say, based on the traffic that you
  86. 08:39generate, then you'd go to the product route. So the question there with the product route, because that's usually
  87. 08:44most people's goal is like, I don't want to do client work. I didn't. I hated client work, but it was a necessary step
  88. 08:50for me. But when you go the product route, how do you actually get enough traffic to the product so that you can
  89. 08:56make that many sales to make a million dollars? So, let's do more math. At a 2.5% conversion rate on a landing page,
  90. 09:04meaning 2.5% of the people that go to the landing page actually buy the thing that you're selling, you need about 720
  91. 09:12people to visit that page a day to make 18 sales on a $150 product. Or you need
  92. 09:18something like a post to go viral once or twice a month, which I wouldn't bet on, but is becoming more and more of a
  93. 09:24thing as the social media platforms are becoming more interest algorithm
  94. 09:30related, right? Really, anyone, even if you're just starting off, if you can create good content, you can post your
  95. 09:35first reel, it'll go mega viral. But most people don't know how to create content, so that's usually not going to
  96. 09:40happen unless it's based on luck. So the bet that I like to take is continuously building an audience, putting out
  97. 09:46content, iterating, refining, and improving your skill over time so that
  98. 09:52your audience growth kind of reflects the growth of your skill. So getting 720
  99. 09:57people to a landing page a day to make a million dollars. Where does that actually come from? It can come from social media. It can come from ads like
  100. 10:04Facebook ads or Google ads. It can come from SEO. It can come from influencer partnerships. It can come from podcast
  101. 10:10sponsorships, newsletter sponsorships. It can really come from anything, but you are one person. And if you're like I
  102. 10:16was when I first started out, you don't have that much money and you don't want to spend that much money. So, what are you going to do? You're going to do
  103. 10:21social media and you're going to get really good at capturing attention, delivering value, delivering substance,
  104. 10:27not just copying templates, not just following the trends, but getting very good at what you do and showing other
  105. 10:33people that you're good at what you do. So if we assume that you start on social media, you start writing content, and
  106. 10:38you become skilled at that thing, and you continue to refine your skill, that means you're not stagnating. You're
  107. 10:44constantly learning. It's actually a bakedin portion of your day of studying other people's content, implementing
  108. 10:49what you learn in your own, and improving over time. Because social media, yes, it's a skill. It's not
  109. 10:55completely based on luck. It's partially based on luck for actually growing, like getting the traction started. Once you
  110. 11:01have a base audience, then you have a base level of engagement and you're more likely to go viral over time. So, you have to get through that beginner hell.
  111. 11:08But you absolutely can. So, if you become skilled at it, then you can get 10 to 50,000 views per YouTube video.
  112. 11:15And you can also get 500,000 to a million impressions on social media per month. And yes, it will take some time
  113. 11:21to do that if you're not immediately good at the thing. Shocker. You actually have to get good at something in order
  114. 11:27to see results. Crazy. You can't just go to a school, get a degree in social media, and immediately have 50,000
  115. 11:33followers. No, this is based on real world feedback. This is based on skill.
  116. 11:38But the thing there is is even if you don't get 10 to 50,000 YouTube views or 500,000 to a million impressions,
  117. 11:46even less than that, it's not like you're making zero dollars if you actually do this stuff. Many people
  118. 11:51would be very happy with less than a million dollars per year. So, if you think about it, you need 720 people a
  119. 11:58day to the landing page. And if you're getting that many impressions, 720 people is a a challenge for sure, but
  120. 12:05it's not too much to ask for. Now, the objections in your mind that are probably happening right now of like, "Oh, I can't do this. Oh, this sounds
  121. 12:11unfeasible." It's because you're probably stuck in the old paradigm. You're stuck in the my time equals how
  122. 12:18much I earn rather than my how much I earn equals the value that I provide. If
  123. 12:23the only life you've known is go to school and get a job, then you are that is your mindset. That's what you are
  124. 12:30wired to believe, that's what you're wired to do. If you want to make more money, you have to get a better job or
  125. 12:36you have to get better schooling. You don't understand that if you're an entrepreneur, you hunt for your better
  126. 12:42job. You hunt for your gigs. You hunt hunt for your customers and you self-educate. You don't need to go to an
  127. 12:48institution to get a credential in order for someone to hire you. It's all in your own hands and that's a great thing
  128. 12:56for many people who actually want that. But a lot of people aren't willing to deal with the uncertainty that comes
  129. 13:01with that. So that's another skill that you have to learn is just tolerating and mitigating the risk of starting a
  130. 13:08business. So to actually get started on this stuff, it takes about two to five years to get really good at those things
  131. 13:15at branding, at content, at marketing, at sales, at all of these things. But with AI, if we train them on the
  132. 13:23principles of experts who willingly put out their knowledge on the internet, like Alex Horoszi, sales expert,
  133. 13:29marketing expert, you have so many different people that talk about branding, about content, so on and so
  134. 13:34forth. Why can't you take that knowledge and then have the AI help you through
  135. 13:40that process? And that's kind of what we're going to do for the first step when we actually use AI. So, let's
  136. 13:45actually get into it. How do you actually build a oneperson business with AI and what's the entire workflow? So,
  137. 13:50as you know by now, the core difference between starting a oneperson business a few years ago and now is just AI. An
  138. 13:58entire course can fit into a prompt. And if a prompt helps you actually do the
  139. 14:03thing, then that's like a course on steroids because you're actually getting results potentially. So, for this
  140. 14:09specifically, we're going to go over a canvas template. A canvas is a feature in Eden that we polished up. We've made
  141. 14:16pretty freaking good at this point. And this is where I do like my weekly writing, right? So, every week I create
  142. 14:22a canvas. I paste tweets on there. I paste YouTube videos that inspired me. I put a markdown document for my outline,
  143. 14:29for my newsletter. I put my prompts on there for like social posts and for title generation for YouTube and for
  144. 14:35B-roll ideas. And then I connect things to AI chat to stress test ideas or just
  145. 14:40talk to the specific content. Like if I watched a YouTube video that week and I knew an idea was in there, then I'd talk
  146. 14:45to it. Then I'd go to my newsletter, open that and start writing again. But we're going to use an entire oneperson
  147. 14:51business canvas and you can duplicate the template in the description with the link. And I'd highly recommend working
  148. 14:57through this on a desktop because that's where you're going to do work and you're not going to be distracted and canvas
  149. 15:03apps in general just aren't very good on mobile. So, if you save the link on your phone and then go back to it on desktop
  150. 15:09and then you can save all of those files, duplicate it because Eden is also a drive and a workspace. So, you can
  151. 15:14write, it's not just a canvas. Anything you upload, including YouTube videos, regular videos, we analyze all of the
  152. 15:20frames for you. So, you can search for each frame, transcript, match, so on and so forth. It's pretty cool. But if you
  153. 15:25follow the template exactly, you will have the three pillars of a modern
  154. 15:31successful oneperson business. or if it's not immediately successful, which it probably won't be. Don't expect that.
  155. 15:37You have a starting point that you can actually start doing things. And it's not a guessing game anymore. And those
  156. 15:43three pillars that you'll have are one, a brand, which is who you are, what you
  157. 15:48help people achieve, and why people should care about both. Two is content, so your ideas, opinions, and teachings
  158. 15:54that attract people to your brand. Three is offer, so your product, service, and compelling landing page you can send
  159. 16:00people to from your content. Now, I want this to be a bit educational as well. So, we're going to go through each of
  160. 16:05these pillars, brand, content, and offer/ what you sell just so you understand the importance of these
  161. 16:11things. So, inside of the template one, there's an entire video here that you can click and watch, and I go over how
  162. 16:18to use the entire template. But the first thing we're starting with is just a personal brand strategy. And what I
  163. 16:24have here, oh, you can see another person on here because the template is shared. But you can see that there's a
  164. 16:30prompt here connected to an AI chat. I can full screen this AI chat or I can just zoom into it and start typing here.
  165. 16:37But we'll talk about what's actually in here. But if you also want to consult with experts, I've curated three videos
  166. 16:44and these are all connected to this chat. So I can chat in here to refine my personal brand strategy, ask questions
  167. 16:50about personal branding, so on and so forth. And you can also paste video links or just upload your own knowledge
  168. 16:57inside of this section. But as one person on social media, you're starting a personal brand. That's what you're
  169. 17:03doing. Why are you doing that? Because if you want to make money, you need something to sell and people to actually
  170. 17:10see and buy that thing. A personal brand is neither of those things, but you can think of it as a sort of digital
  171. 17:17storefront or a digital resume. It's a layer of trust between those two things. It's where your content goes under
  172. 17:23because you post via a personal brand. And then inside of your content, you promote your product or service. And
  173. 17:30since people follow your personal brand and hopefully they like your personal brand, then they're more likely to be
  174. 17:36receptive to your content and purchase your product or service. And in the age of AI, when content is just it can be
  175. 17:43endless and it's going to be flooding social media, what are people going to turn to? They're going to turn to who
  176. 17:48they trust. Who is that? a personal brand who they can almost verify is a
  177. 17:54human and they can tell whether or not they're using AI in a non-tasteful way. And another thing here is I don't care
  178. 18:01about how cringe you think the word personal brand is. I understand that every space has gotten flooded with it
  179. 18:07and oh, you have to use these templates, you have to use this strategy, here's how you grow to a million followers in zero days, but that's what you're doing
  180. 18:13when you're one person on social media. So get over it. If it helps you to think of a personal brand as just like a
  181. 18:19vessel for your life's work or a way to do something meaningful or if you just want to think of yourself as a person on
  182. 18:24social media and not a brand, then go ahead and do that. And now we've discussed my actual personal brand
  183. 18:29strategy and what I recommend in many other videos. So we're going to keep this brief. This is my recommended
  184. 18:34strategy, not the only strategy or one that you have to follow for social media. The first principle is that you
  185. 18:41are the niche. your beliefs, experiences, and interests give you a unique point of view that reflects in
  186. 18:46your content and products. Principle two is that you need a few content pillars. You need one skill or interest you plan
  187. 18:53to monetize as a topic and then two complimentary interests that you can't shut up about as complimentary topics.
  188. 18:59Principle three is that you need to ground those content pillars in pain points, foundational content topics, and
  189. 19:05high performing ideas. This is where most people mess up is they're like, "Okay, I like these topics. I have this
  190. 19:11idea, I'm just going to write about it. But they don't pay attention to why it's important to the actual person on the
  191. 19:18other side of the screen. They write this frilly tweet and they think they're Marcus Aurelius, but you don't have the
  192. 19:25reputational authority that Marcus Aurelius has. You're not Alan Watts. You're not these people who have this
  193. 19:30reputation built up so that anything they say is valuable. You have to practice persuasion. You have to capture
  194. 19:37attention. You have to illustrate. Hey, why is this idea important for my life?
  195. 19:43And that usually comes in the form of a painoint. So, helping people understand
  196. 19:49why they should implement the idea. Foundational content topics are just those that are like evergreen. They're
  197. 19:55the ones that you know work. They're the ones that you see everywhere and you should probably implement under your own
  198. 20:00brand in your own voice because they just work. And then high performing topics are the outliers that tend to do
  199. 20:06very well. When you go on YouTube and you see a video that's just doing so much better than everyone else's videos or even that person's own videos, that's
  200. 20:14an outlier. That's a signal that you should probably take note of that and put it in your swipe file in Eden. Paste
  201. 20:20the YouTube link in Eden and we download it, transcribe it, so on and so forth so you can talk with it with AI or the entire folder of your swipe file or all
  202. 20:27of the images that you've saved, so on and so forth. Eden's very cool. Please catch on and use it already. but you
  203. 20:32save those and then you take your own ideas and you start to like reformulate them so that they work better. Now,
  204. 20:39principle four is that you need to turn all of that into a one to two sentence social media bio that gets across the
  205. 20:45most attractive parts. I'm not going to go over a social media bio format, but if you go through the personal brand strategy prompt in the canvas here, then
  206. 20:53it will help do that for you. And after you finish this, it'll interview you for a decent amount of time and then it will
  207. 21:00spit out the actual personal brand strategy that you can save in your workspace in a folder or in other places
  208. 21:06and you can refer to often. Another thing you can do in the near future when we have the openclaw/telegram agent,
  209. 21:13this is only on my branch. looks a lot more styled and better, but you can send this to Telegram and then you can just
  210. 21:20have the AI bounce ideas back and forth with you or have it actually do things like access your Twitter and post
  211. 21:26content or schedule content. So, inside of the canvas and outside of the canvas, how do you actually use AI to create a
  212. 21:33personal brand better? The first thing is you can curate expert information and have a conversation with it. As an
  213. 21:40example, you could find YouTube videos or books from people who are certified experts and add those to a chat rather
  214. 21:46than asking for a general AI's opinion because AI works best when you know what you want. That's really the simplest
  215. 21:52one. And then, as I've talked about before, the second and more complex one is to take that expert information,
  216. 21:58break it down into a simplified guide that you'll be able to give to the AI. It's like I can take a piece of content
  217. 22:05or I can take this guy's personal brand strategy and then I can turn ask AI to
  218. 22:10turn it into a guide. So it removes all of the fluff from that and then you can turn that into whatever kind of prompt
  219. 22:15you want. That's what I did for the prompt on the canvas but I did it with my own personal brand strategy. Now the
  220. 22:21type of prompt that you can create is spitting out a blueprint or acting as a coach. I could say, "Hey, take this
  221. 22:28guide and let's turn it into a prompt that first asks for information from me
  222. 22:33so that it knows what kind of personal brand I actually want to create." And then after that context gathering phase
  223. 22:39and interview phase, just coach me day by day into doing this. Make sure I write content. Make sure I have my bio
  224. 22:45set up. Make sure I report back to you. So on and so forth. You can just turn it into a coach or another person that
  225. 22:51holds you accountable. And if you do this inside of something like an agent or custom agent in Eden, when that's
  226. 22:56ready, you can set a specific schedule for this to happen. So it can send you a
  227. 23:02prompt like you can send a prompt at a certain time so that let's say it reaches out to you to give you a source
  228. 23:08of inspiration and tell you to turn that into a post that you then refine with it and then it can post directly to
  229. 23:14Twitter. So, that's a more tasteful way of using AI rather than just saying, "Hey, go and write all this [ __ ] content
  230. 23:22for me." And I'll probably go over that in a future video or newsletter. So, subscribe to my Substack if you want to
  231. 23:28get that. So, that's starting a personal brand. Go through the prompt, refine it, study it. The second thing is how do you
  232. 23:34actually write content that is better than most beginners? How do you stand out? I've been doing this for a while.
  233. 23:40I've been writing content for maybe six to seven years now. I can read a tweet or look at a YouTube title or watch a
  234. 23:47YouTube video or read an article and I can know whether or not it's going to do well just because my like pattern
  235. 23:54recognition has gotten to that point. And we've talked about this before, but the biggest problem beginners make is
  236. 23:59not illustrating the importance of the idea they are trying to convey. They have interesting ideas, but they can't
  237. 24:06make it interesting to other people. Now, in order to make an idea interesting to someone else, you need to
  238. 24:11provide a compelling why. You need to give them a reason to change their behavior because if you're the one who
  239. 24:18changes their behavior, they will remember you as the person who quote unquote changed their life and they will
  240. 24:24start to trust you over any human or AI. In other words, the secret to writing content is to one have a good idea and
  241. 24:31two have a painoint it solves or a benefit it gives and you need to illustrate that reason well. The best
  242. 24:37way to understand this or to just do this in general is if you're reading something and you have an idea or you're
  243. 24:42reflecting on your life and you have an idea that you know you want to post, right? That's kind of how creators act
  244. 24:49is they're just constantly turning ideas into something that they can post. It's just automatic for them to have an idea
  245. 24:55and immediately write it down. But what you do during that step as well is think of what's a pain point or a benefit of
  246. 25:01this that helps other people or that people actually want. And then you have to bake that into the idea. Now, the
  247. 25:07second mistake that beginners make is that they just don't understand how everything fits together. They get good
  248. 25:13at writing content or creating reels on social media, but they feel like it's pointless because they don't know how to
  249. 25:20make money from it. So, at that point, they start catering to the algorithm or just having AI do everything for them
  250. 25:26just so they can get the dopamine hit of likes and engagement. but still they don't know how to monetize and they
  251. 25:31don't realize that doing that decreases their ability to monetize well or they do it just to gain the platform
  252. 25:38monetization system like I have a few million followers and subscribers and on Instagram if I were to just go with the
  253. 25:45reals bonus that you get I'd get like $300 to $500 a month on Twitter I think
  254. 25:51I get maybe like 2,000 now which isn't bad on YouTube I get around 10,000 a
  255. 25:57month and that's for someone with millions of followers. Sure, I could like live off of that if I really wanted
  256. 26:03to, but I have businesses to run. I need to make a lot more money in order to build something valuable. So, that means
  257. 26:09that I have to sell my own product or service and then I can make 10 to 20x
  258. 26:14that amount. And if you're thinking of accepting sponsors or brand deals from someone, why wouldn't you just create
  259. 26:20your own version of it and then take all of the profits and you'd probably create
  260. 26:26it better in a way that better suited you? That's like how you start a good business nowadays, especially with a
  261. 26:31personal brand, is you take something that you use and you love and you make it better and tailor it to yourself. And
  262. 26:37since you are the niche, then you sell it to other people like you and you can find that tribe. Now, since this isn't
  263. 26:43an entire course on content, even though I'll probably run a workshop at some point live on my Substack. So again,
  264. 26:50subscribe to Substack, but for now, I'll just give you the 8020 of what to do. First is just write down ideas like
  265. 26:56crazy. Read more books, listen to podcasts, reflect on your life, and try to catch ideas that are unique and
  266. 27:02beneficial. Two is to immediately think of a painoint or benefit. Train your mind to think of why this idea is
  267. 27:09important to more than just yourself. And then three, save ideas that you like the structure of. Have a folder in Eden
  268. 27:14where your ideas live. And as a beginner, imitate the structure or framework of these with your own ideas
  269. 27:21as the topic. Then you simply practice writing until it becomes second nature. Now, when it comes to where you should
  270. 27:27post, you could just start with like a newsletter in a short form platform or only start on Substack or only start on
  271. 27:33Twitter and post both tweets and articles. But this is kind of my entire content ecosystem in a nutshell. I write
  272. 27:39the newsletter every week that can splinter into posts and then the best post can be used as like a carousel or
  273. 27:46the script for a short or real. The newsletter turns into a YouTube video and then all of that just feeds back
  274. 27:51into each other. if you want to understand that as a whole, I'll leave another link in the description about the content ecosystem that you can look
  275. 27:58at. Okay. So, how do you actually use AI to make this process easier? So, if we look inside of the content section here,
  276. 28:05you can see two prompts for tweets or these can just be considered posts because tweets are like the lowest
  277. 28:11common denominator where if you have a 280 character tweet that can really go to any platform or be used as the hook
  278. 28:18for a real or whatever it is, I recommend getting really good at crafting tweet style posts first because
  279. 28:23that will impact all of your other short form content. And then for a newsletter, this can also double as a podcast script
  280. 28:29or a YouTube script or whatever you'd like. Now, the way that you use AI well here and the way that I created these
  281. 28:35prompts for you is I first took tweets or posts that I really liked and then I
  282. 28:40plugged them into AI and I said, "Hey, break down exactly why these work. What are the principles here? What are the
  283. 28:46psychological tactics? Just teach me how to write these style of tweets." And then I took that and I turned it into a
  284. 28:53prompt and I refined it a bit so that the output was decent. So here, in order for this prompt to work, you can just
  285. 28:59type a topic into this AI chat or you can paste reference content here. So,
  286. 29:05uh, newsletters that you've written or newsletters that you've liked or YouTube videos, you can paste it outside of this
  287. 29:11actual document and connect it to this chat and it will generate potential tweet drafts that you can refine and
  288. 29:16make it sound like you. Or you can start with the newsletter that you would post once a week on something like Substack.
  289. 29:22And you run through this. This is based off of my own structure and how I write. So, there's a lot of knowledge. I would
  290. 29:28recommend just reading this prompt and you'll probably get an entire course worth of information. But here, if you
  291. 29:34want it to sound a bit more like you, you can paste previous reference writing that you've had. Or if you wanted to
  292. 29:40emulate someone else's voice so you can start refining your own because this provides just a starting point, a prototype that you can work from, then
  293. 29:47consider doing that. And if you need help or just have questions, you can plug any of the outputs into this chat
  294. 29:54or any other chat and you can branch things off like this. Um, but in this section right here, you can ask like,
  295. 30:02okay, how do I make this tweet better? How do I actually write? You can just ask questions to these videos or paste
  296. 30:07other videos in here if you'd like. So, how you use AI with content isn't to just like write it and post it for you.
  297. 30:14It's to learn and understand faster. It's to see a post on social media, take
  298. 30:20that post, plug it into AI, and say, "Hey, why does this work? And if I have
  299. 30:25this related idea, how can I take the principles from this social post that did extremely well and apply it to my
  300. 30:32own?" And then after doing that over time, it's like you're not taking a course to learn the principles. You're just learning them by doing because AI
  301. 30:39is so integrated with our workflows nowadays that that's just how you do things now. And the same can be applied
  302. 30:46to something like a landing page. If you're going to create a product or service, then why would you just try to write the landing page yourself without
  303. 30:52learning anything first? Like normally you could take a course, but most people aren't going to do that either. But now
  304. 30:58you can find a landing page from someone that you like that you know their stuff is working well. And you can just tell
  305. 31:03the AI to teach you how it works and then help you write your own landing page like that. So that leads into
  306. 31:09section three of this video. We had brand, content, and now we need product, offer, service, or just what you sell in
  307. 31:16general. So to reiterate that, so far you have a few pieces of the oneperson business equation. First, you have a
  308. 31:22brand that illustrates your values and attracts the right kind of people. And number two, you have content that slowly
  309. 31:28builds trust over time and allows you to reach more people. Simply put, you have people whose trust grows in you over
  310. 31:34time. And most businesses could only wish for that. Too many people try to build businesses nowadays and they don't
  311. 31:41actually try to get customers. They're like, I'm going to build this software. I'm going to build this thing. They're really motivated, but then when it comes
  312. 31:46time to actually do the business stuff, they're gone. Now, this section of the video actually makes me kind of mad
  313. 31:51because I spent like 5 years learning this stuff, doing it all manually. And now that AI is a thing, oh, it's so much
  314. 31:57easier. It's so like you get to shortcut all of the process. But I don't take that for granted because I still have
  315. 32:04all of the knowledge and pattern recognition that would allow me to do it better than another person. So, you're still building that along the way. And
  316. 32:10it's going to take you two to 5 years to actually reach the point of being able to like masterfully do all of this
  317. 32:18stuff, but you can start off on a great page by doing what we're going to talk about. Because in today's world, you can
  318. 32:23have AI do most of this for you if you know how to train the AI to use frameworks and knowledge from great
  319. 32:29marketers, salesmen, and copywriters. So, like I said before, right, you can take knowledge from an expert person or
  320. 32:36you can take what they've done, like a social post that did really well. You can pop that into AI, ask it to break
  321. 32:41down why this works or teach me how to do it or turn it into a guide, and then you can turn that thing into a prompt,
  322. 32:48which is what I did for you. But since I understand all the moving pieces, these prompts are very comprehensive. So we
  323. 32:54have prompts for three things, but it helps to just know what we're doing here. First, we need to create a detailed customer avatar. This is
  324. 33:00something you'll keep safe and reference often whenever you're creating marketing materials. You need to save this
  325. 33:05somewhere like in your workspace. Two is you create your first offer. So using your customer avatar and offer creation
  326. 33:11principles, you create a product or service that they can't resist. And then three, you turn both into compelling
  327. 33:17landing page draft. because most people create a boring product and then just illustrate what the product does on
  328. 33:22their landing page and wonder why nobody wants it. So, when you go through these three prompts, they're going to
  329. 33:28interview you extensively, and then they're going to spit out a customer avatar, an irresistible offer
  330. 33:35blueprint, and then a landing page copy that act as first drafts that you can iterate on and ask questions to here by
  331. 33:42popping them into this chat or just creating a new chat and chatting with them. Now the way this is structured is
  332. 33:48as so is when you run through the customer avatar generator this the context of this chat plugs into this
  333. 33:55chat because you need your customer avatar information when you're creating an irresistible offer. And then your
  334. 34:01irresistible offer and customer avatar plug into this the landing page generation prompt because how else are
  335. 34:08you going to write copy to a specific customer avatar about your offer. Right
  336. 34:13now, one thing I would recommend during this section is just make sure you actually open the outputs of these. You
  337. 34:19can open things in a pane in Eden. So, I can open this up here and I can edit it
  338. 34:26and look through it just to make sure everything is good. Right? This is also like where I do my writing and all of
  339. 34:32that stuff. But, make sure it's good. Make sure it didn't hallucinate because you're still having to baby the AI here.
  340. 34:38But, a final note here is that I can't guarantee that this is going to 100% work. It's same thing with courses. It's
  341. 34:44the same thing with anything like knowledge products or knowledge. Giving out knowledge doesn't guarantee a result
  342. 34:50like a product or service does. And even products or services like physical products or services don't even guarantee results. You get a skinincare
  343. 34:56product and it may work for you. It may help your skin, but if you don't address
  344. 35:01the underlying root cause of what's causing you not to get results, regardless of the skincare product or
  345. 35:07the knowledge that you have, then you're probably not going to succeed. Some people just don't have the identity. They had they haven't done the inner
  346. 35:13work to overcome their fear of uncertainty or failure. They haven't done all these things. There's so many different moving variables. And one
  347. 35:20little piece of knowledge isn't going to save you. This has to be a lifelong journey of wanting it. And another thing
  348. 35:26is that AI frankly still and probably for the foreseeable future isn't that
  349. 35:32good yet. It just can't do these things for you. It's missing something and we don't know what that something is. It's
  350. 35:37definitely not more intelligence. Once people can openclaw or another agent thing and make hundreds
  351. 35:44of thousands of dollars the next day, which is probably going to be impossible at any given moment because that's not
  352. 35:49how the market works. That's how that's just like a commodity. If anyone can do it immediately, then it's not going to
  353. 35:55work. If it works for a small period of time, then that's called an exploit and it's going to be squashed really fast.
  354. 36:01You will still have to learn. You will still have to practice. And most importantly, you will still have to iterate when something doesn't work
  355. 36:08until it does work. So, I hope that was helpful for you. I hope those prompts help you a lot. I hope you learn
  356. 36:13something and I hope you continue to learn something because the learning in this video actually happens by doing the
  357. 36:18prompts and implementing them. So, that's the video. Let me know what you want to see next in the comments. Devon
  358. 36:24checks the comments. So, say hi to Devon while you're down there, and he'll hit you with a little heart or a like. And
  359. 36:29with that, I'll see you in the next video. Bye.