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The Writing System That Saved My Brain (Learn Faster & Think Clearly)

Dan Koe30:33Added Aug 31, 2026

Capture any idea, find what's going viral, and create unique content: https://eden.so/go/learn-to-writeThe creators bootcamp - learn to write and what to wri...

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Contributed by 刘嘉琪

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  1. Learn to write

  2. 00:00If you don't know what skill to learn, learn to write. Even if you don't consider yourself a writer or even if
  3. 00:06that thought has never crossed your brain. Because writing teaches you how to think, how to learn any skill fast,
  4. 00:12and how to attract an audience that supports your work, which is absolutely needed if you want to build your own
  5. 00:18business or just do any kind of independent, creative, or meaningful work. And in the age of AI, thinking,
  6. 00:24learning, and distribution, or getting your value in front of other people so you actually have the chance of being
  7. 00:30paid, are timeless skills. Writing allows you to practice them all while building digital leverage as a
  8. 00:36byproduct. Now, I never thought that I would become a writer. I still don't even call myself one, but that's what I
  9. 00:42do on a daily basis because as a business owner or someone who wants to start and build their own thing, that's
  10. 00:48what you do. You market, you advertise, you write captions, you write posts, you write emails. Literally any type of
  11. 00:54communication you do with your customers or your business partners comes down to writing. So if you actually incorporate
  12. 01:00that as a daily habit and practice to make it better, then that's a great thing because that's what the entirety
  13. 01:06of your business hangs on. And I don't even look the part. I don't look like a writer. I'm just a big dumb meatthead
  14. 01:12who fell in love with deep ideas. And by all measures, writing as a simple morning habit has completely altered the
  15. 01:19direction of my life and the direction/outcome of my mind. Because when I was a kid, I would always look up
  16. 01:25to people who were very articulate with their thoughts. And I never thought that my brain was capable of doing the same
  17. 01:30thing. People like Jordan Peterson, Alan Watts, etc. And I just thought that my brain didn't work that way until I
  18. 01:37started writing and I could actually feel myself getting smarter and more articulate. And beyond being able to
  19. 01:44think and learn faster, writing is a modern form of leverage that anyone has access to. That's what we're going to go
  20. 01:50over in the first section of this video. And you're going to walk away and be like, "Holy I had no idea that
  21. 01:56writing something so simple that we all have access to can be so powerful." As many of you know, my entire business was
  22. 02:04built on one to two hours every single morning of writing because how do you get customers in today's world? Writing.
  23. 02:10So, in this video, I want to show you my system for capturing ideas and writing content worth reading. But I also want
  24. 02:16to show you why this path is more viable than ever and why it will transform how your brain interacts with reality. And
  25. 02:23yes, it really is that deep. So, let's begin. First, we're going to talk about old leverage versus new leverage. And

  26. Old leverage VS new leverage: The secret to modern success

  27. 02:30this is the secret to modern success. Let's start with a quote from Daniel Presley. I'm sure many of you know who
  28. 02:36he is. He is a great dude. The biggest leverage is no longer capital. The biggest leverage is enterprise. The
  29. 02:42ability to run a great business. And in particular, the biggest leverage is personal brand. Having a big audience.
  30. 02:48As soon as you've got enough people paying attention to you, you have this enormous form of leverage. And the
  31. 02:53reason this is is because the rules of wealth creation have fundamentally changed. The assets that drove income in
  32. 02:59the industrial age like property, factories, machinery, physical goods are being replaced by digital assets,
  33. 03:06audience, personal brand, IP, content, data, software that are incredibly cheap to build, more scalable, harder to tax,
  34. 03:13and compound while you sleep. The only requirement to building leverage for yourself in today's world is a good idea
  35. 03:19and the confidence to post it on the internet. The problem and where the opportunity lies is that most people are
  36. 03:26still conditioned by industrial values. They still think for some reason that going to school, getting a job, and
  37. 03:31retiring at some age is the safe and secure route when it's the least safe and secure route. And the same holds
  38. 03:37true for building leverage for yourself, for increasing your ability to generate wealth. Old leverage comes from physical
  39. 03:45tangible assets. So you can think a house, a factory, a Rolex, a fleet of trucks, a warehouse of inventory or
  40. 03:51gold. You buy them and then let them appreciate or generate income. Old leverage is linear and local. So a
  41. 03:58factory can only produce so many units per day and a house can only be rented to one tenant at a time. Now, don't get
  42. 04:04me wrong, leverage is leverage, and old leverage can be a very good thing. But most people, especially beginners, just
  43. 04:09don't have the capital to invest in these assets. You're probably not going to buy real estate anytime soon if
  44. 04:16you're in thousands of dollars of student debt. And you probably won't buy a Rolex until your business does increasingly well. And that's the
  45. 04:22beautiful thing about living in today's world is that leverage is no longer available to only those with capital.
  46. 04:28And the other important thing is that physical assets are going to be the first thing that governments find, tax,
  47. 04:34and seize if wages collapse, which is more likely today than yesterday because AI can swiftly do that, leading to
  48. 04:40governments expanding social safety nets. Governments are much less likely to seize an email list of a thousand to
  49. 04:4610,000 people or a library of content or a best-selling book. Yeah, you can sell your house for $100,000, but you can
  50. 04:53also just send a well-written email to your email list and make 10 to $100,000 if you know what you're doing. New
  51. 04:59leverage comes from intangible digital assets. So, an audience, personal brand,
  52. 05:05IP, data, systems, or software. These are the leverage of the newly rich. Media, data, and code. Content can be
  53. 05:12written once and seen by millions of people. Software can be created once and serve millions of users. The things that
  54. 05:18you use every day, social media and apps or software, the things that are becoming more accessible to you to
  55. 05:25actually create and build. You're watching people build leverage in real time for their future, doing something
  56. 05:30meaningful most of the time. And for most people, writing is the most accessible and practical form of
  57. 05:37leverage. You can learn to code, but if you cannot attract people to care about the product you built, then nobody will
  58. 05:42use or pay for it. Writing is the leverage that unlocks other forms of leverage. Everything you see is
  59. 05:48essentially writing. You have social media captions, DMs or messages, advertising, social posts, emails,
  60. 05:54webpage copy, video scripts, articles. That's the other thing is even if you want to do video in the future, but you
  61. 06:01don't have the time to edit or you're not confident enough to be in front of the camera yet, start writing because
  62. 06:07then you'll have a backlog of scripts that you can use. Or you'll just be so much better at grabbing attention than
  63. 06:12the next person. And when you do start creating videos, you're going to be miles ahead of the people who didn't practice articulating or organizing
  64. 06:19their thoughts on paper through writing. And if you can build an audience on a writing platform like X, Substack,
  65. 06:25threads, etc., even Instagram, all of my posts are just written posts in the form of an image, then when it comes time for
  66. 06:31you to get on YouTube or do a podcast or do other things like that. You have an audience already built that you can say,
  67. 06:37"Hey, here's my YouTube. Here are my videos." And then your audience grows so much faster on YouTube. That's exactly
  68. 06:43what I did. And I'm just an introvert. It's so much more appealing to just sit down and enjoy the creative process of
  69. 06:48writing for 1 to two hours every morning while sleeping well, knowing that it is essentially fueling my entire business
  70. 06:55and life's work or whatever kind of work I want to do. The other thing is that you won't see these digital assets on a
  71. 07:01business's balance sheet, but they represent 90% of the S&P 500's value. Kim Kardashian, Taylor Swift, Ryan
  72. 07:08Reynolds, Mr. Beast, Elon Musk, all have massive audiences and personal brands. But you probably don't want anything
  73. 07:14near their level of fame. And that's perfectly fine because you don't need millions of followers to make this work.
  74. 07:20This is like one big thing. When I talk to beginner creators, they think it's they have millions of followers or they
  75. 07:25have nothing. Personally, I replaced my freelancing income at around 5,000 followers. My buddy Randy is a fitness
  76. 07:32personal trainer and at 10,000 followers he was making well over $100,000 a month because again he knew what he was doing.
  77. 07:39He studied. He invested in his education. He learned the skill of business and marketing and sales that
  78. 07:44allowed him to do that. People hear that, oh $100,000 a month, and they think that's absolutely absurd. That's
  79. 07:50on the low end for business. Like you're still in this employee mindset of I get paid for my time, not my value. and you
  80. 07:57have a poor relationship with money, that changes how you perceive it. And so you hear $100,000 and you think that's
  81. 08:02not even close to possible for me. And that's completely fine because you probably don't need that much. And as I said, that's on the low end for like a a
  82. 08:10business that's doing well. So if you just want to replace your income, that's not far off. That's 3 to 6 to 12 months
  83. 08:17of focused learning and effort and skill acquisition and showing up every day and actually putting your thoughts out there
  84. 08:22and trying to grow. The point is that people drastically overestimate how much is actually required for them to win.
  85. 08:29And so they psych themselves out. They get paralyzed analysis by paralysis of paralysis by analysis because all they
  86. 08:35see is these outofouch celebrities and influencers with millions of followers because that's all they follow. So I'd
  87. 08:41be stupid if I didn't mention this here, but that's exactly why we run the creator boot camp where you turn your
  88. 08:46interest into an audience that pays you. You walk away with clarity on the topics that you can talk about. a content
  89. 08:52system that runs on 60 minutes a day and one idea that becomes a week of content. General enrollment for this is closed,
  90. 08:58but it is still available for those who sign up for Eden on the pro plan. So, if you want to join a community of other
  91. 09:04creators that are doing the same thing as you and learn everything that you need to start, then check it out with
  92. 09:10the link in the description or go to eden.so/bootamp. Now, the next thing I want to talk about

  93. How writing completely shifts your brain & life

  94. 09:15is how writing completely shifts your brain and your life. And this is super hard to explain, but writing goes so
  95. 09:21much deeper than just putting your pen to paper and like drawing little scribbles. Obviously, it shifts your
  96. 09:27mind to see the world in a more meaningful way. You make more connections. You receive more good
  97. 09:33dopamine through those connections. You notice more in the world. Conversations become a source of inspiration. Your
  98. 09:40thoughts become filled with ideas you're wrestling to understand. You notice more detail in life rather than living on the
  99. 09:46stressful surface. And so in my eyes there are four key benefits to writing. The first is that writing rewires how

  100. Writing rewires how you think

  101. 09:53you think. And the core mechanism here is forced linearity which is just a fancy way of saying that you can feel
  102. 09:59like you understand something in your head. But writing forces you to collapse it into a single stream. Thinking
  103. 10:04without writing is like walking through a forest where you can see every direction while writing itself is like
  104. 10:10driving on a road through the disorienting mess. You have to decide where you're going, which turns you're
  105. 10:16going to make, and whether or not you want to take the scenic route, and how to navigate back if you get lost. In
  106. 10:21other words, writing is the apparatus for thinking. It's the gym where your
  107. 10:27mind is built. So, those who are very into health and fitness and go to the gym to strengthen their body and make
  108. 10:33sure it's healthy, but you're not writing for your mind. You need to make that connection. So, you may feel like
  109. 10:39you understand your feelings or the counterarguments going on in your head or even your own values and beliefs, but
  110. 10:45until you actually write them out, I can almost guarantee that you don't understand those things and that someone
  111. 10:51else either planted it in your head or you adopted beliefs and ideologies without question and now they're
  112. 10:57dominating your mind and taking control of your life. And yes, it is that serious. Now, benefit number two is that

  113. Writing increases pattern recognition

  114. 11:03writing increases pattern recognition and therefore it increases dopamine. good dopamine. And there are a few
  115. 11:08layers to this. The first is that by writing regularly, you build an external record of your thinking. You are able to
  116. 11:15quickly reference what you've written in the past as a way of articulating your current thoughts better. It helps you think with clarity. And I'm not talking
  117. 11:21you actually go and reference the thing. I'm saying since you wrote it down, since you wrote the newsletter or the
  118. 11:27article or even just the journal entry, that is now more of a part of your mind
  119. 11:32and you're able to say those things in a more clear way. Now, the second layer is similar to what's called the
  120. 11:38photographers's eye. So, for a photographer, after a few years of serious practice, you start to see
  121. 11:44frames and compositions in everyday life. So, the world doesn't look the same because you go to a mountain range,
  122. 11:50you're on a hike, and then you can see something that other people can't. You start to compose the scene in your mind
  123. 11:56like you were taking a picture, and you start to think and appreciate the scenery that much more. with writing.
  124. 12:02You notice this when you're speaking with other people, when you're having a conversation, in other people's writing,
  125. 12:08in the books you read it. It opens up a deeper appreciation for the art in your life. Now, the third layer is that you
  126. 12:15notice ideas you normally wouldn't have. And this is just how the mind works. But when you have a goal or a project that
  127. 12:21you're working towards, your mind kind of conspires in your favor, so to say. Psychocybernetics. It notices the things
  128. 12:27that are going to aid you in achieving your goal. The problem is that most people have unconscious goals. They
  129. 12:33haven't made their goals conscious or they haven't set their own meaningful goals that actually trump the
  130. 12:38unconscious goals. Many people set conscious goals, but their unconscious goals that other people set for them are
  131. 12:44still more conditioned into their brain. So, their conscious goals don't really mean anything. There's no gravity to
  132. 12:49them, and you let them go immediately. That's what most New Year's resolutions are. But for someone who has been
  133. 12:55conditioned since childhood that they should go to school and be a good student, the idea of starting a business
  134. 13:01isn't even going to register in their brain because it's a threat to who they are. They're going to notice the ideas
  135. 13:07and the opportunities that allow them to advance through the traditional school job retire path. That's just how it
  136. 13:14works. It's the same phenomenon where if you take me and take you and we read the same book, different ideas are going to
  137. 13:20stick out to us and we're going to see different ideas as more important and we're going to remember them. We're essentially going to read two entirely
  138. 13:27different books just by how we interpret it. And that is all because of the goals and projects that are framing how we
  139. 13:32perceive situations. So for me, I have a newsletter that I write every single
  140. 13:38week that turns into this YouTube video and turns into other content. But that is my sole focus. That is the important
  141. 13:44goal for my week. And so when I go on walks or I listen to conversations, ideas just pop up out of nowhere and
  142. 13:50somehow connect themselves to my newsletter. And that's how my newsletters and writing become very
  143. 13:55unique is because I'm not just sitting down and writing it all at once there. I'm collecting ideas just by living my
  144. 14:02life since I have the newsletter as a top of mind goal. Your mind is like a heat-seeking missile toward its goals.
  145. 14:07you actually need goals or else you're going to be a heat-seeking missile toward the goals that society assigned for you and that's horrible. So writing
  146. 14:14is one way out of that mess because you actually have a project to focus your mind on. That's actually the entire
  147. 14:21learning process as well. That's how you learn most things. So benefit number three is that writing helps you

  148. Writing helps you articulate your thoughts

  149. 14:27articulate your thoughts as we've touched on. But most people walk around believing they understand things that
  150. 14:32they don't. Not because they're dumb, but because they've never been forced to externalize the thought and actually
  151. 14:38look at it. Writing is not only a tool to improve communication, thus improving most other areas of your life, but a
  152. 14:45tool to expose whether or not you actually know what you're talking about. And that's what most people are afraid of when it comes to writing. They're
  153. 14:51afraid of the struggle that comes from doing something meaningful. They just want to coast by and enjoy their life
  154. 14:58and hopefully make some money even though they're not putting much effort into it. And of course, they end up in a mediocre life because they're running on
  155. 15:04autopilot. They don't choose their struggle. Again, they're assigned their struggle. They want the writing or the
  156. 15:10creative work to be easy. They want all of the ideas to just come to their head immediately. They don't want to sit down
  157. 15:15and stare at a blank page and be forced to research and learn and find what their actual beliefs are so they can

  158. Writing helps you learn faster

  159. 15:20write it out. And that leads to the important next benefit which is that writing helps you learn faster. And the
  160. 15:26future belongs to those who can learn the fastest. Because if the gap between where you are and where you want to be
  161. 15:33is knowledge, is learning, is understanding how to do the things that gets the result of the person you want
  162. 15:39to be. Then the person that learns fastest is the one who gets to that point the fastest. the person who
  163. 15:44doesn't learn at all after graduation, which is what most people do. They go to school, they graduate, and then they
  164. 15:50never learn a thing again for the rest of their life. They're just going off of their preset knowledge. Writing is the
  165. 15:56antidote to that because 80% of writing is research and learning. Writing is
  166. 16:02both a form of teaching and understanding. In learning science, there's the protege effect, which shows
  167. 16:07that students who teach material retain it better than students who merely study it. The cognitive load required to
  168. 16:14figure out how to explain something to someone else forces deeper understanding, better organization, and
  169. 16:19identification of gaps in knowledge. I'm not exaggerating when I say that I learned more in six months of writing
  170. 16:26when I started out than I did throughout the entirety of college or the entirety of high school. And I'm not talking
  171. 16:33about like learning basic English and learning how to write letters on a page. I didn't really need to learn basic
  172. 16:38history because I wasn't that interested in it. I didn't even apply myself and learn it. And now, since I chose to
  173. 16:44write about history in some of my newsletters, I I understand it so much better than I did just sitting in a
  174. 16:51lecture at school. You look at Daniel Schmokenberger, who talks about this quite a bit. He didn't go to school. His
  175. 16:57parents taught him how to read, how to write, and how to just generally operate within society according to their
  176. 17:02values. But outside of that, learning is the process of life. Learning is what you do. When you're actually pursuing
  177. 17:08something meaningful and building something meaningful, you learn what you need to learn. And you become 10 times more articulate when you do it that way.
  178. 17:16Lastly, writing demands that you understand. So, you read something, you feel like you get it, then you try to
  179. 17:22write about it, and you realize that you can't. And most people think it's because they aren't qualified to write about the topic, which is You
  180. 17:29can write about an idea just like any other person on planet Earth can. Just like you can speak it to your friend
  181. 17:35right now. You can go and tell your friend about the idea that you heard about. If you can do that, you can write about it. That's a limiting beliefs that
  182. 17:41stops so many creators and writers when it's just nonsense. You're just creating invisible gatekeepers in your head out
  183. 17:47of fear of actually doing the thing and publishing your thoughts. But that's actually a good thing is not knowing how
  184. 17:54to write it because you don't truly understand it because that exposes the gap and it gives you the thing to learn
  185. 18:00next that you would have never have found if you didn't try to write what

  186. The Writing System I Use To Generate Ideas People Can’t Help But Read

  187. 18:06you had learned. Now, we're going to talk about the writing system that I use to generate ideas people can't help but
  188. 18:11read. And I'm going to go over my general system. This isn't going to be a course. I have plenty of other videos,
  189. 18:17plenty of resources, the boot camp. Like I mentioned, if you want the full step-by-step process and all of the
  190. 18:22theory and the slides and all of the information you need along with the practices, then go and find it
  191. 18:27elsewhere. This is a broad overview to just see if you're even interested in it. Now, when it comes to ideas, I've
  192. 18:33never been the most organized person. I actually think building a a second brain
  193. 18:38or a system for your ideas is like a false god because systems succumb to entropy. They fall apart with time. It's
  194. 18:46always going to happen. I don't care how perfect your notion system is for capturing ideas. It's going to fall
  195. 18:51apart one day. It's it's so cool to you right now. It's not going to be in a year. You're going to grow up. You're
  196. 18:58going to evolve. You're going to try a new system. And then the same thing's going to happen. So, just get over it.
  197. 19:03Embrace the mess. Embrace the chaos. That's where I've honestly found the most success is just embracing the
  198. 19:09chaos, which doesn't have to be completely chaos, and just jotting ideas down in the same place. Just having a
  199. 19:15place where I can put ideas down so that at least they're recorded somewhere. And of course, ideas get lost all the time.
  200. 19:22I can't find them all the time because that's not really the problem. If you need to remember it, then it's not
  201. 19:27important. And if it's important, you'll remember it. The act of writing it down is just the act of putting your thoughts
  202. 19:34into words. So, I found that great writing or content on the internet that actually gains traction and doesn't
  203. 19:40disappear into a black hole of nobody caring about your work boils down to a few things. You need one topic or theme
  204. 19:48for the week. That for me, that's my newsletter. You need a place to quickly jot down ideas. You need a way to
  205. 19:54capture inspiration. So, social posts, YouTube videos, Substack articles, etc. PDFs, images. You need to understand how
  206. 20:01to package the hook or title so that people actually want to read it because writing or content is like a gift. You
  207. 20:08have the actual contents which is what you want to say. Then you have the packaging, what makes other people want
  208. 20:13to open it and see what's inside. And last, you need to effectively pull from your ideas, inspiration, and research
  209. 20:19while you're actually writing or creating because that's why you jot down the ideas in the first place is to reference them while you're writing. So
  210. 20:26my system is just that and we're going to go over it. So, the first step is how to pick what to write about. And this

  211. How To Pick What To Write About

  212. 20:33one always throws everyone for a loop because they just want to they they've been told to niche down. They don't know what to talk about. They're afraid to
  213. 20:39talk about multiple things even though they have multiple interests. And if they have multiple interests, almost every other human being on the planet
  214. 20:45can have multiple interests. Like, I'm not only interested in business. Neither is any other businessman on the planet.
  215. 20:51They can people can become interested in something. Stop limiting yourself to what you can talk about. If you find it
  216. 20:57important, that's unique because you interpreted it and decided to post it. That is all the niching down you need
  217. 21:04because you are not an animal that dies when they get put into a different niche or environment like a lion that gets put
  218. 21:10in Alaska. You are a human who learns, builds, and adapts so that they can thrive in any niche. So, I operate by
  219. 21:18two principles when I pick a topic. First, is it something that I find important or worth sharing? Because by
  220. 21:24simply filtering an idea through my perspective and not overthinking myself to death, it becomes unique. I have a
  221. 21:31specific identity and I'm probably not going to speak to soccer moms in their 40s no matter how hard I try. By just
  222. 21:37talking about what I find worth sharing, it will attract the people I can impact the most. The second principle is, is it
  223. 21:45packaged or framed in a way that grabs attention? Because as a writer, that's what you do. That's your job. There's
  224. 21:52journaling and then there's writing. You grab attention otherwise your writing doesn't get read. The way you do that in
  225. 21:58today's world is by studying what's working on social media and applying the structure and principles to your hook,
  226. 22:03your title, your structure, etc. I'm subscribed to the Substack subreddit and
  227. 22:09I got a notification the other day and it was just a person that was complaining about their work not gaining
  228. 22:14traction, but they don't want to do what it takes to gain traction. They're like, "Oh, I love the writing. I just love the
  229. 22:20writing aspect of it, but it's not picking up. Why is that? I don't want to conform my voice to these hooks or these
  230. 22:27structures or whatever it may be. But they can't see that they're contradicting themselves. They want to be a writer, but they don't care what
  231. 22:34people think, but they also want people to care about their writing. You have to understand that refining your voice for
  232. 22:41it to be impactful to other people is not sacrificing your authenticity or
  233. 22:46your voice. It's called improving your voice so that you become a better writer. Before I go on a large tangent
  234. 22:51and rant, that's just social media growth in a nutshell. That's what you do. And the simplest way to do this is
  235. 22:57to just research before you actually write the thing. Before you post the YouTube video, look at titles that work.
  236. 23:04You need to expose yourself to what works over and over again so that your pattern recognition system just knows
  237. 23:11what to write like it's second nature. You need to read good tweets, viral, maybe not viral tweets, high-erforming
  238. 23:17tweets over and over. You need to read more Substack articles that have done well and ask yourself, why did this do
  239. 23:23so well compared to mine compared to the ones that didn't do well? You just have to study and learn. That's what that's
  240. 23:29what you do. And what that does is it shows you and teaches you what the market is already paying attention to.
  241. 23:36Because if you were to start a business, are you going to go and start something completely new? you. I'm talking about
  242. 23:41you, not some special genius person. No, what you do when you start a business is
  243. 23:46you do what works and you make it your own. You can go and sell your productivity journal because people
  244. 23:51actually buy those, but you add your little spin to it. It's exactly what you do with content. You do what works, but
  245. 23:57with your own spin, from your own voice, from your own interpretation. So, there are a few ways to do this. Well, I'm
  246. 24:03going to show you how to do it in Eden. What I'm going to show you is free to do. You don't have to pay to do any of this, but you can do it anywhere. You
  247. 24:09can do it in notes or wherever you want to capture ideas to, but you can paste links into your library and just store
  248. 24:16the ideas here on your phone, too. You download the iOS app that's on test flight, you hit the quick capture, you
  249. 24:22jot an idea down, it comes in looking like this. You can add as many as you want and you can paste social links as
  250. 24:27well as you scroll and find them on the timeline. So that's the one way you do it is when you see a video that's doing
  251. 24:33really well or an idea that you want to save, you save it in a place where you can preferably find it later, but as I
  252. 24:39said, if it disappears, that's fine. But then the next thing you can use is an outlier tool. So there are tools like
  253. 24:45one of 10 that offers like you can look at what's trending on YouTube and there's others like that, but there's
  254. 24:51also the discover feed in Eden. It's a tool. This is what writers use. They use a research tools to actually research
  255. 24:57the market if they don't want to do it manually. But of course, you can do it manually. And one of my favorite things
  256. 25:03to do is to look for a specific creator and then go to their actual account and then filter their content by top liked.
  257. 25:10This is especially good if you're trying to get on YouTube and find YouTube titles or just angles that people are
  258. 25:15already paying attention to. And then you can see people's top YouTube videos or top posts or top notes or top
  259. 25:21articles or top tweets or top Instagram reels or carousels or whatever it may be. Then if you want to learn how to
  260. 25:27actually recreate it, just hit the reverse engineer button and then say, "Hey, I want to recreate this with my
  261. 25:33own idea and then you're good to go." And that's exactly what I did for this video and the newsletter that I wrote
  262. 25:39previously for this. The the topic that inspired this video was a video that got like 700,000 views and it was called the
  263. 25:46notebook system that saved my brain. I looked at that and I'm like, huh, what about the writing system that saved my
  264. 25:52brain? What about the writing habit that saved my brain? And the title may not reflect that right now, but it was a
  265. 25:57good starting point for the idea that I could then write about. And of course, I can craft the the title and thumbnail
  266. 26:04later on if I come up with a better idea that may or may not work because none of this is guaranteed. So once you have

  267. Create One Project For The Entire Week

  268. 26:10something to write about, what I personally do is create one project for the entire week because I post one
  269. 26:16newsletter to Substack which is also an article on Substack. I copy paste that to X articles which gets posted there as
  270. 26:24well. copy pasted that eventually turns into a soft YouTube script and then the YouTube video gets uploaded to podcast
  271. 26:30channels and then I can use the original newsletter for tweet ideas throughout the week or as ideas just come to mind I
  272. 26:37can write the tweets as well and then those get cross-osted to substack notes and then I turn them into images that I
  273. 26:43can post on Instagram and LinkedIn and then for some of the tweets that I really like I'll just sit in front of
  274. 26:48the camera and read the tweet to the camera and boom now I have reals Tik Toks and shorts and it only took an hour
  275. 26:55or two every day. And frankly, any more content than that, I know there's Alex Herozi and other people who just want
  276. 27:01you to push more more and more and more volume, but everyone's doing that, right? If you want a competitive
  277. 27:07advantage, do something different. Tone it down. Increase the quality of the things that you're doing and make them
  278. 27:13impossible to ignore. Add a bit of scarcity to your brand so people aren't just overloaded with it. They have to
  279. 27:20wait for you to actually post something. And when they do see something from you, they aren't used to it. It's a dopamine
  280. 27:26hit for them. When that's not happening for any other creator that they look at. So when I have the topic that I want to
  281. 27:31write about, I create a project around it. I create a board. Of course, this can be a notion page. You can write
  282. 27:37wherever you want. But now what I do once I have the topic is I'll create an outline note. And then inside of here,
  283. 27:44I'll just write out certain things that I think should be in here. This isn't even close to fleshed out. It's just the
  284. 27:49ideas that came to mind so that I could start to create some kind of structure. Then inside of the board itself, I paste
  285. 27:55links to YouTube videos inside of here that I think would have good ideas that I could use inside of the newsletter.
  286. 28:01And then I can have AI chats open alongside me as I write and just ask
  287. 28:07questions when I need them or I can reference videos from inside of the board if I create a new chat, click on
  288. 28:13this video, and then I just ask it for questions to pull the ideas that I need from inside of it. And then I can quick
  289. 28:19capture ideas into this board as well so that I can just have them with me as I'm writing, which is honestly a dream come
  290. 28:25true for any writer. You know how valuable this can be. And then when it comes to generating title ideas or things like that, I just reference the
  291. 28:31newsletter in the chat and then if I want them to be databacked, I can have it search for a specific creator's
  292. 28:37titles or I can reference swipe files inside of my board because I've saved ideas before. So, I have an entire
  293. 28:43database of YouTube videos and titles that I think work really well inside of here. So, I can look through these when
  294. 28:49it's time to generate ideas for how I want to actually package the newsletter or YouTube video that I'm putting out.
  295. 28:55So, so far the entire process is just capture ideas as they come to mind and save inspiration. Save the posts that
  296. 29:00you like, that did really well, that have good title structures, that have good ideas in general. Jot down your own
  297. 29:06ideas and then you create one topic per week and just have that as a project, a central project where you can put all of
  298. 29:12your research. You can create a note, you can add a bunch of links in there if you want or you can create a board and just paste everything in and then you
  299. 29:19can write with your research alongside it. And then all you really do is you just outline, write, and repurpose as we
  300. 29:26kind of sort of discussed. But outlining and learning how to structure newsletters, that's like the top a topic
  301. 29:31for an entirely new video. So instead, what I found in the Eden Discord, someone created a guide for my top
  302. 29:39Substack articles for how they're structured. And what I did is I took those and I turned it into a prompt that
  303. 29:44will ask you for what you want to talk about and then help guide you to creating your first newsletter. So if
  304. 29:51you actually want to use that prompt, there's a link to it in the description and that alone will help you write your
  305. 29:56first newsletter if you want to or your first article or your first YouTube script or whatever it may be. So that's
  306. 30:02the entire system. Walking, reading, and about 60 minutes a day of writing forms the foundation for some of the most
  307. 30:08futureproof skills, learning, thinking, and earning independently. So I'll leave it at that. I'm happy to expand on it
  308. 30:14more in the future. But if you want to watch more on it now, I'd actually highly recommend watching my last video,
  309. 30:20which goes over how to pull psychological levers to get people to pay more attention, and that complements writing very nicely. Thank you for
  310. 30:27watching. Links to the boot camp and prompt in the description. and I'll see you in the next video.