How To Become So Valuable AI Can Never Replace You
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Jobs are disappearing
- 00:00So unfortunately, all jobs are going to be gone in like the next 5 seconds. At
- 00:05least that's what it feels like if you listen to loud people on social media or listen to YouTube titles like my own.
- 00:12And you may even get to the point of adopting the anti- AI ideology as your new identity, screaming about how much
- 00:18you hate AI so you can feel like you're making a difference without actually changing your behavior or broadening
- 00:24your skill set or adapting to the new world. Because who would want to do that when you could just stay the same and do
- 00:31nothing about your life? AI isn't the threat that you think it is. The real threat is what it's always been. You are
- 00:38dependent on everyone but yourself for your survival and well-being. Your employer and government have their own
- 00:43survival to look out for. And when something threatens that sense of survival, they drop to a lower level of
- 00:49thinking and quickly attempt to reconcile the threat. And usually what that means is that they're going to fire
- 00:54you. It's human nature. You can argue that they're supposed to care about your well-being, but if you blindly trust
- 01:00that they will follow through with that, you are bound to be very, very disappointed. AI is too big to control
- 01:06by crying about it. And no matter how much you post about it on social media, that's not going to stop the jobs from
- 01:12being lost. If the jobs do get lost, I don't know. That's not the argument I'm here to make. I'm just going off of the
- 01:17commentary. And posting about how much you hate AI is also not going to prevent
- 01:23the skills required to become successful from changing as technology does. You
- 01:28can't just have the same skill for your entire life and expect to do well. You have to evolve. You have to adapt.
- 01:34There's going to come a time where you have to change something about your life. And if you don't do that, then you
- 01:40don't have any room to cry about it. Now, I do want to preface with the fact that I'm speaking to a very specific individual here. You know who you are.
- 01:47and these words resonate with you, but there are people in specific circumstances obviously that don't have
- 01:53as much control and that's not who I'm speaking to. Now, in this video, I have four ideas to share with you on wage
- 01:59slavery, becoming high agency, and why all of these ideas don't mean a thing unless you fundamentally change who you
- 02:05are. And at the end, I have a short practice with six questions which may open you up to a new way of life, even
- 02:11if it seems simple. The first point we're going to talk about is how to escape wage slavery. Wage slavery is
How to escape wage slavery
- 02:17doing meaningless grind work you didn't choose for someone else just to survive. Now, I am not anti-job. I think jobs are
- 02:24very worthy stepping stones for skill acquisition and experience. But whenever I talk badly about jobs or just be
- 02:31critical of them, there's always that one person who says, "You're an idiot. I actually like my job." And that's great.
- 02:37Again, I'm not speaking to you. And I partially think you're lying just to avoid facing your potential while
- 02:43simultaneously being unconscious of your potential. I am speaking to those who understand the psychology of true
- 02:49enjoyment and can't stand the thought of one-third of life doing work you didn't choose, one-third of life mentally
- 02:55exhausted to do anything worthwhile, and one-third of life asleep for 40 plus years. So, I'm going to throw up a
- 03:01graphic, but enjoyment, meaning, and fulfillment come from living at the edge
- 03:06of your abilities. This is pretty wellstudied. No, I won't site sources. Devon, throw up the source, I made it up
- 03:12picture. Enjoyment comes from pursuing a challenge just above your skill level. Not so challenging that you get anxious
- 03:18and not so underwhelming that you get bored. Video games exploit this. you take on quests that are just challenging
- 03:24enough because if you were a level one character doing a level 100 quest, you would die immediately and you would hate
- 03:30the game and you would quit. It wouldn't be fun. And this is the single greatest driving factor of getting into the flow
- 03:36state. And if you can create a life structure that increases the likelihood of this flow trigger, then you have an
- 03:43abundance of enjoyment in your life. Now, the thing about jobs is that after a few months, after you're trained,
- 03:48after you understand the skill set and what you're supposed to do, the level of challenge just starts to plateau. You
- 03:54just clock in, you do the tasks, and you clock out. And for some reason, you're just exhausted at the end of the day.
- 04:00I've done this. I when I worked at a web design agency and was trying desperately to get out, I just didn't want to go to
- 04:08the gym. And health and fitness had been a love of mine for my entire life. And the first time I started skipping the
- 04:14gym was just after work because I was exhausted from doing nothing but sitting
- 04:19in a cubicle all day. It's just like the fluorescent lights above me were just sucking the life out of me every second
- 04:25I was there. And so that's the thing. You get bored. It's against your nature and you feel it. Your attention is no
- 04:32longer immersed in the task and shifts toward what else could I be doing? And for most people that what else doesn't
- 04:38involve a meaningful goal. It involves opening your phone and rotting your brain. It is very rare that a job
- 04:44requires you to consistently improve your skill to match a greater challenge. And of course, climbing a career ladder,
- 04:50a career is different. You have job, career, calling, each different level of purposes. And so with a career, yeah,
- 04:56you can advance a bit higher, but you're not the one in control of the goal. Therefore, you're not the one in charge
- 05:02of the level of challenge or what the challenge represents. You're pretty much told which quest to pursue in the video
- 05:08game even though you want to be on the other side of the map doing the other one. You aren't working on your own
- 05:13projects and curiosity, passion, purpose, autonomy, mastery, those are the five drivers of the flow state. And
- 05:21in a career or a job, you're much less likely to have any of those. So what
- 05:26does this have to do with wage slavery or being a wage slave? That's a very strong term, but stick with me. Well,
- 05:33civilization was quite literally built by tribes enslaving other tribes. That dynamic never disappeared. Instead, it
- 05:40abstracted into employment, law, and culture. Society has essentially become a pyramid scheme because there are more
- 05:46people at the bottom than at the top. And it's mathematically impossible for everyone to be at the top. There's one
- 05:52boss and multiple employees, and the multiple employees are dependent on the boss for their survival. So, what I'm
- 05:58trying to say in this video is that you have to completely just leave this pyramid scheme or this hierarchy behind.
- 06:05Not that you're going to leave hierarchies altogether, but you're going to create your own. And as an aside, I
- 06:11have a short self-promotion. If you don't like me promoting myself, then just skip it. But I have two things. The
- 06:17first is that Eden, the AI content strategist, now has scheduling as well. So, it is the full content workflow. You
- 06:23can research outliers on any platform. You can reverse engineer them and create from them. You can quite literally tell
- 06:29the AI chat to go and search for top carousels or thumbnails or posts from any platform and any topic from any
- 06:36creator in the chat. And now we have scheduling for all major platforms. So you can just schedule the content right
- 06:41there. And you can do this all from Claude as well. I've been seeing a lot of reels pop off lately of like, oh, you
- 06:47can connect all your social medias to Claude. And that's great. You can do it in Eden, too. But the thing that the none of those have is that now you can
- 06:54connect Claude to any creator topic or post and you can search any of them
- 06:59which no other tool has. So if you're a creator or a personal brand or a team, a marketing team, Eden is your software.
- 07:06And we've been seeing an uptrend in perception cuz we switched from Cortex to Eden to this Eden. The pivoting
- 07:12finally seems like it's over and people are really liking the current version of Eden. So that makes me extremely happy.
- 07:19you. I I cannot explain how much time and work it's taken to get to this point, but with Eden, you can get 50%
- 07:25off your first month. Link in the description. And the next personal brand boot camp starts July 8th. So, if you'd
- 07:30rather join that and get Eden alongside it, there's a link for that in the description as well. And it's about building a profitable personal brand in
- 07:3630 days. Okay, the sales promo is done. That wasn't that bad, was it? Most of us were raised with industrial standards.
- 07:43Become a specialist. Study one domain hard. get a high-paying job so that my friends think that my son or daughter is
- 07:49successful. And since that's what you did, you stayed blind to most of the process. You understood the one skill to
- 07:55do your job, but you didn't try to understand the system that paid you. That's important. You didn't dedicate
- 08:01time to other domains, so you don't know how to build your own thing. All you know is how to fill a role in someone
- 08:08else's thing. And before you know it, your ability to think is just crushed. Even if you were considered smart in the
- 08:14skill you chose, you make a decent wage, but you don't feel financially stable. So, you get caught in a chaotic stress
- 08:20loop. And stress narrows the mind. It becomes even more difficult to fathom a life where you do build your own thing.
- 08:26It doesn't even cross your mind. And since you're stuck in the loop of onethird of your life spent to sleep, one third of your life spent at work,
- 08:32one third of your life spent exhausted, you don't have any capital saved up to invest in your own thing, you don't have
- 08:37any time or energy for personal development, and you're probably too tired spiritually, not just physically,
- 08:44to re-educate yourself because most of your waking life fuels someone else's vision. So that's how you survive mass
- 08:50replacement, by the way, is you build your own thing and you commit to it and you accept no other option. We'll go
- 08:55over how you accept no other option, but spoilers, it's you just accept trial and
- 09:02error as your god. Reality as your god, because that's what God is, is reality.
- 09:07That statement that I just said is going to be extremely misinterpreted, but if you understand, you understand. The
- 09:12problem is that slaves don't know their slaves. This goes far beyond wage slavery. We are all slaves, usually to
- 09:19ideology and belief systems in one way or another. Slavery is about force. And
- 09:24when we think of that word, we think of the physical version, obviously the very bad version that nobody likes. But wage
- 09:30slavery is financial. And if you cannot stop showing up to work without catastrophe and if you have no skills to
- 09:37create alternatives, you meet the definition of a slave, no matter if your feelings tell you otherwise. And worse,
- 09:43if you've identified with your job, then you will take what I just said as an attack because that's your identity,
- 09:50your mental body trying to preserve its own survival. you will feel that threat response even though there is no
- 09:55physical threat in the room. You'll want to argue with me and that's fine, but it only proves my point further. So, I
- 10:01think you get the point. It sucks. I don't like the thought of it. So, let's talk about what's possible and what you can do about it. That leads to point
The five ingredients of success
- 10:07two, which is the five ingredients of success. In a previous tweet that I wrote in a quote from my book, Thard
- 10:13Focus, if you don't create a routine, you will be assigned one. That's how we're starting this because most people
- 10:18for most of their lives have been trained to learn things they don't want to learn to get a job that they don't
- 10:23care about working for people they would never want to be associated with in their everyday life and while I think AI
- 10:29technology and social media have accelerated us to the point of understanding that that there is more
- 10:35than the default path that you can take your own path because you go on social media and see people doing it all the time that's sign enough that it's
- 10:41possible but AI giving you more leverage technology continuing to advance the power that an individual has is
- 10:47obviously obviously more than it ever has been before. And I also think that
- 10:53people are just tired of the sheer meaninglessness of modern life. So for those who are tired of schools and jobs
- 10:59and just the default path, these are the five ingredients to becoming future proof, this is the answer. These five
- 11:05things are what allow you to do meaningful work even when all jobs are
- 11:10replaced hypothetically. The first is agency, which is the ability to just do things without permission. It's to see
- 11:17an opportunity and act on it when nobody asked you to. The second is taste, which is the experience to know what's worth
- 11:24putting out into the world. The third is persuasion, which is the skill to get people to care about what you do, not to
- 11:30be confused with manipulation. The fourth is persistence, the understanding that mistakes do not equal death and
- 11:36that they are necessary. And the fifth is iteration. The process of error correcting toward a goal based on
- 11:42feedback. So if something doesn't work, you learn and pivot until you reach success. Now, everyone is obsessed with
- 11:48being high agency right now. It's a buzzword that the tech bros have popularized and they're all copying each
- 11:53other because it goes viral on social media when you tell people to become high agency. And them just doing that
- 11:59alone signals that they're not high agency, they're low agency because they're just copying each other and what's going viral. So I get it. It's
- 12:05important. Yeah. You have to be able to initiate action toward a goal and actually do something. I think that's
- 12:10obvious. It's one of the traits that distinguishes a lot of entrepreneurs. But it's not the only one thing. The
- 12:16five ingredients that I just gave you have to be combined together and used together. And so the five ingredients
- 12:23actually boil down into two skills, which is the ability to figure it out and the experience to know what needs to
- 12:29be done. Now, I'm going to play a quote from a podcast, the David Senra podcast. I never watched that podcast, but I saw
- 12:35a quote from it and now I'm taking the quote, but it's really good. I want you to listen to this because it's important
- 12:40and it will relieve a lot of your worry about AI. AI so far is really great at asset
- 12:46creation, but hit creation is an asset creation. Asset creation is a necessary but insufficient condition for hit
- 12:52creation. Anyone can make a video game last week. Like anyone could make a video game 5 years ago. The techn is
- 12:58readily available. It's commoditized. You know how many mobile games get put out a year? Thousands. And how many hits
- 13:03are made in a year? 0 to five. You know who makes them? Thank you very much. We do. [laughter]
- 13:09This is just true. So anyone can build anything right now. Anyone can write anything. Meaning that
- 13:15the barrier of entry to entrepreneurship, which is the antidote to wage slavery, is lower than ever. But
- 13:22that doesn't matter. Look at this. This is a graph that shows with a genti there
- 13:27have been more app releases than ever. But the app reviews and the app with significant usage go down. Meaning that
- 13:34you right now can go and build an app. It's actually pretty incredible what you can do. And if you don't know what to
- 13:39do, one high agency, you just ask ask cla, hey, I have this idea. How do I
- 13:46start building it out? And the first iteration isn't going to be that good. You shouldn't expect it to oneshot
- 13:51notion or salesforce. Like that's not that's just not going to happen, especially right now. You just ask and
- 13:57then you improve and then you iterate and you fail and you try again and you try again and you get users and then
- 14:02things break and you don't quit. You iterate and you tell it to fix that and
- 14:07then fix that and then fix that and eventually you have something very good even though it was only built by AI. But
- 14:13again, that doesn't matter. It doesn't matter if it was just vibecoded and you perceive that as like it being cheap
- 14:20because if it's valuable, it's valuable. As I just showed you in the graph, the apps go up, but the usage stays the same
- 14:27because the people don't have the five ingredients of success. They don't have taste. They don't know what to build. They don't know how to persist. They
- 14:33don't know how to iterate according to feedback because this is obvious feedback that your app isn't working.
- 14:38And they don't have persuasion. They don't have distribution. They can't get it into other people's hands. And they especially can't get them to care about
- 14:44it enough for them to use it and pay for it. Do you see what I'm getting at here? Agency is only so much. You can go and
- 14:51build the app and initiate action toward the goal, but what about the other things that actually make it work? Now, when it comes to building a software,
- 14:56I'd actually recommend it. It's very fun. It's actually quite addictive to get into Claude Code and just give all
- 15:03your money to big old Claude or Chatg GPT. But I recommend it because I do think this is where products are going,
- 15:10especially for solopreneurs, creators, one person businesses. It used to be info products. I think smallcale
- 15:16software will be the new info product because the reason info products dominated for so long was because one
- 15:21the barrier of entry was low like anyone could create one but two just the structure of them is valuable education
- 15:27and knowledge is valuable no matter how much of a scam you think info products are people did really well with them the
- 15:32same is true with software the structure allows for a lot of value to be packed into that thing and it's just this clay
- 15:40that you get to mold and if it becomes something valuable because you're skilled enough to create something valuable, you're going to see a lot of
- 15:46that pop up and you're going to be buying quite a bit. And no, that doesn't mean that everyone's just going to come
- 15:51in and create apps and create software because Uber Eats, like you don't cook
- 15:56your own food. You order Uber Eats, you're not go like, if you don't cook your own food, who thinks that you're going to go and build an app if you
- 16:03don't have a reason to. So, the problem lies in the image that I just showed you. You can build anything, but that
- 16:08doesn't mean one that it's worth building, two that people will care, and three that you have the ability to
- 16:14iterate and persist according to feedback so that it becomes something worth building that people care about.
- 16:19And if you truly understand that sentence, you'll be just fine. Now, the second problem is that agency, taste,
- 16:25persuasion, persistence, and iteration aren't your typical high value skills that you can go and watch a YouTube
- 16:30video about. Theory, and tweets about becoming high agency will not make you any more high agency. The only way to
- 16:37practice them is to start doing your own thing. We still have a lot of this video left, but I hope you get the point that
- 16:43that's the point is to build your own thing. That's the only way to acquire those skills. No matter what practical
- 16:50steps I give you later that will help and the questions that I have you ask yourself that will help. You still have
The antidote to employment is becoming unemployable
- 16:56to just do it. So that leads to point number three, which is the antidote to employment is becoming unemployable.
- 17:03Now, I remember the first web design client that I landed when I was trans or
- 17:08trying to transition out of my web design agency job and they paid me $300.
- 17:14It was a local mattress company who just wanted a website so people could look at their mattresses. It wasn't even an
- 17:20e-commerce site, but $300. That is not that much. My girlfriend
- 17:26just landed her first nutrition coaching client because that's what she's studying. She wanted to do 2500 bucks.
- 17:32That's way better than my first client. So, good for her. But that 300 bucks for
- 17:37me was just the moment that it clicked. I knew that if I could repeat, improve,
- 17:43and iterate on whatever I just did to make that money, I would somehow be able to gain more control over my lifestyle
- 17:50and future. It made me unemployable. It formed a deep conviction that I would
- 17:55never accept a job again and I would fend for my own survival, as dramatic as that sounds. But that money alone is
- 18:02just like the the checkpoint. It's just the milestone. It's the thing that made it click for me. But it that doesn't
- 18:07account for the identity change that led to me believing that I could do that
- 18:12thing and the shift that happened that made me believe that I could do it further. So I want to hopefully provide
- 18:18you with two things. I can't provide you anything really if we think about it, but I want to provide I want to try to
- 18:24provide you with two things. The first is just the start of an identity change that could lead to this snowball in your
- 18:30life and a very very very small action plan because I I think my videos have
- 18:35enough like big action plans, but I think it's too much. I want to give you like one thing, two things to do because
- 18:43that's just what you need to do and then you'll understand what to do after that as we talk about it. So, the first thing
Hurl yourself into an environment that forces growth
- 18:49you need to do is just hurl yourself into an environment that forces growth. Because the fastest way to change your
- 18:54life is to rip yourself out of your physical and digital environment. You just change everything overnight. The
- 19:01places you go, the accounts you follow, the info you consume. It's difficult kind of, but it absolutely works.
- 19:07Behavior change equals identity change. Because you can try to go on a diet and
- 19:12lose 30 lbs, but if you aren't a person who values health, that's not a part of who you are. You don't enjoy the process
- 19:20of being a healthy person, then you will always feel like you're running uphill. You will, like most other people, gain
- 19:27all the way back unless you fundamentally change who you are. I don't think people like wrap their heads
- 19:32around that concept enough. Is that behavior change equals identity change. that if you do not have the values of
- 19:39the person that you want to become adopted right now by hurling yourself into a new environment and
- 19:46reconditioning and reprogramming your mind to be that person. Then you're going to regress back into the person
- 19:52that you were. So how do you actually do this? The first thing is that you need to understand how your identity was
- 19:58shaped in the first place. How you became who you are. First you were born into a family and culture with specific
- 20:04values. You were indoctrinated with those values, even if your parents didn't force them on you. You went to a
- 20:10school with specific values and were taught by teachers with specific values. You were exposed to an absurd amount of
- 20:16information that may have shifted your values toward things like rebellion or laziness or victimhood or success. There
- 20:23are plenty of people that magically end up in this place where they're SCOP into
- 20:28a successful life because they surrounded themselves with the right people without even knowing it. and then you got a phone and that conditioning
- 20:35process increased exponentially thanks to social media and our monkey brains not being able to control ourselves.
- 20:40Now, there's a bit more to that process, of course, but you get the point. And now, this isn't bad, right? This
- 20:46conditioning process isn't bad. It's it's necessary. Imitation is necessary. I I've heard a few authenticity bros
- 20:54saying that they don't imitate, that they don't copy other people, that they don't do this, they don't do that.
- 21:00You walk on two feet and you speak English and you live in a house. You
- 21:06imitate because you learn. If you want to be super authentic by your definition, then start walking on four
- 21:12legs. Try it. See how well you fit in and whether or not you're cast out of
- 21:19the psychological group that you're in and whether or not you have any opportunities come to you because it
- 21:25will probably be extremely difficult for you to survive. So this conditioning or kind of form of imitation does become
- 21:32bad when your behavior isn't conducive to the life that your core or that voice
- 21:37inside you is calling out for. And I'm sure many of you have felt or heard that
- 21:42voice where it just kind of whispers at you that you're meant for more. You feel it especially in a fluorescent lit
- 21:48cubicle. You hear that all the time. So to begin the reconditioning process, it
- 21:54starts with your environment. You must become incredibly conscious of all stimuli because it is all feeding into
- 22:00who you are. So what you do is this. You just flip the switch overnight. You wake up tomorrow and you do nothing the same
- 22:08for at least a day. You set your alarm for a different time. You plan exactly what you're going to do when you wake up
- 22:13and it's not the same thing that you normally do. You're going to eat different foods. You're going to talk to different people. You're going to consume different content. Everything.
- 22:20And now, as we progress further into this video, you'll start to understand what you should align yourself with. But
- 22:26you have to understand that this video is also hopefully a change in your environment, conditioning you to be on
- 22:32the right path. We don't have to get super practical for this information to start permeating into your brain and
- 22:37slowly changing who you are. If you fill yourself with more of it, not just my content, obviously, books, other
- 22:45YouTubers, not just entertaining yourself to death on a dopamine feed, doom scrolling. Now, number two is
Choose a vessel where feedback is as close to reality as possible
- 22:51choose a vessel where feedback is as close to reality as possible. This is going to be the most esoteric section,
- 22:58the least practical section, but I promise you, this is the single most
- 23:03important thing you could ever do. This is the single most important thing that you just need to drill into your head
- 23:10and accept as law. The most dangerous lifestyle is one removed from continuous
- 23:16trial and error. To be removed from the process of error correction is to be removed from challenge, discovery, and
- 23:22hardearned wisdom that leads to growth that leads to fulfillment. This does not only apply to jobs where the level of
- 23:29challenge you are exposed to normalizes after you become accustomed to the task. It applies to business and
- 23:35entrepreneurship as well as to those who carry over the employee mindset, which is always needing to be told what to do
- 23:41or always needing a handbook to feel confident in their steps. What I'm trying to say is that plenty of
- 23:47entrepreneurs may not be engaged in this process, this very enjoyable process that truly leads to success, trial and
- 23:54error. And so to make this practical for you, the question is how did people in
- 24:00the past figure out how to do the very first thing that was done? And I'm
- 24:05talking like before how to guides and step-by-step processes were created that people are so obsessed with. Like, oh,
- 24:11how do I do this? How do I do this? Give me the step-by-step bullet points of how to do it and I'll do it. No, you won't. But how was the first rocket built? Was
- 24:19there a guide for it? Like if you were forced to create a rocket, could you or
- 24:24would you be the type of person that just like is scouring around for a how-to guide just to consume it and then do nothing about it? What I'm trying to
- 24:31tell you is that through the process of trial and error, you can do anything within the laws of physics. And so the
- 24:38successful people, they tried and they failed and they didn't let failure convince them into believing it was
- 24:44impossible or disoriented them to the point of indulging in quick pleasure. They set a new direction according to
- 24:50the feedback reality had given them and eventually they found the needle in the haststack. They were intelligent because
- 24:56the mark of an intelligent system is that they course correct according to feedback. They have a lighthouse and
- 25:02they don't quit when they get blown off course. So when I talk about entrepreneurship, this is what I mean. I
- 25:08mean engaging in your natural state, engaging in the process of creation,
- 25:14pursuing unknown goals that demand failure to achieve. This is the singular trait of highly successful individuals.
- 25:21Failure is not a negative thing to them. It is a constant. It is necessary for a
- 25:27good life. It happens every single day for them. And so that all sounds great, but how do you actually apply this to
Learn 1 of these 2 skills if you want to thrive in the future
- 25:34today's world? That leads to number three, which is to learn one of these two skills if you want to thrive in the
- 25:40future. We'll start with a quote from Naval, which is code and media are permissionless leverage. They're the
- 25:46leverage behind the newly rich. You can create software and media that works for you while you sleep. So you as a
- 25:52beginner, as one person, do not recognize how much power that you have.
- 25:58Especially with AI, and I'm not talking about the lower levels of AI use. I'm not talking about the people who just
- 26:03ask chatpt questions and the artists who get mad at AI for stealing their work. I'm talking about the higher level where
- 26:09you now realize that you can build almost anything. It's incredible to see people reach this realization and they
- 26:16just get like stuck building things and then I see them like I'm it's happening
- 26:21more than in my circle, but they come into the Eden Discord and they're like like I I built this thing that I'd
- 26:28always wanted but I never knew existed. And now people get mad at that. They're like, "Oh, but you didn't spend the time
- 26:34and effort to learn how to actually build it." As if this isn't actually building it. So once you can actually
- 26:40see through the status games that like the the tool gatekeepers or the skill gatekeepers are coming after it's like
- 26:46that meme or that reel where this person is a corporate worker and she goes to this guy who's a vibe coder and she's
- 26:53like oh how's your little app doing? He's like oh it made like uh uh 2 million this month and then she's like
- 26:58oh like we we're not even making anything close to that. And it's because it's not all about the status of
- 27:04learning a specific skill. We talked about this earlier in the video. And now all of this was possible before AI,
- 27:11right? Like you could go and you could learn how to build the app, how to build the software. That wasn't a barrier. And
- 27:17the people who really wanted to probably would. And the core problem is that most people just don't understand what's
- 27:24possible with a long enough time horizon and the five ingredients of success that we talked about. AI is simply allowing
- 27:30you to do more faster and has given you access to the things that you didn't have before, like the ability to create
- 27:36software because that would have taken way more time or you would have had to pay someone to do it for you at an
- 27:43extreme rate. Now, with that said, I've talked a lot about software, but I personally believe the media side of
- 27:48things is more important. And by media, I'm talking about content. So posts, videos, podcasts or writing that you
- 27:55publish once and it can be seen by thousands if not millions of people because that in my opinion will be the
- 28:01skill worth having especially as more people try to do it all with AI because with content you need to know what good
- 28:08looks like. You still need education that AI can't give you because you haven't started the process of trial and
- 28:14error. You don't know what to ask. The value of content is subjective. Every
- 28:19person reading every single sentence is going to interpret it in a different way. In other words, there is no one
- 28:25right way to get results. Now, the value of code on the other hand is relatively objective. It doesn't really matter how
- 28:32you write it as long as it works, as long as it gets the result you were looking for. And I know many people will
- 28:38disagree with that, but you have to agree that the point is largely true. If it works, if the user doesn't notice any
- 28:45problems, does it matter if the code is spaghetti? Does it matter if a human can't read it? And sure, we can argue
- 28:51whether or not it's going to break in the future or this or that, but still, if the code works, the code works. With
- 28:57content, there is no works. There is no set result. Meaning that one, the skill
- 29:03cap is only going to continue to get higher. And the people who do have that high skill cap will be able to put the
- 29:10code to much more use because they have distribution. Because if you don't have distribution, how are you going to get
- 29:16the thing that you build, be it with code or with your hands, if you're like a woodworker or anything that you
- 29:21create, anything that you do for work, your life's work, your meaningful work, how are you going to get that in
- 29:26people's hands? And how are you going to get them to care? That is the skill of media or content. And by the way, I'm
- 29:33not talking about the type of content where people on Instagram are like, "Oh, I gave Claude access to my Instagram and it grew me 100,000 followers overnight."
- 29:40because that's practically worthless unless you have authority and loyalty
- 29:45and trust. Eden can do that, too. Eden can connect to all your crap and post
- 29:50for you if you want to do all of that automated, but that's like not what we're pushing because we know that you
- 29:56still have to learn the thing. That's why we're doing the boot camp. That's why we have the education in place. And
- 30:02as JK Molina says, likes ain't cash. That's his entire motto. Doesn't matter how many followers you have, how many
- 30:08likes you have. It really doesn't. Once you're in the game, you understand that. But that also doesn't mean that a lot of followers or a lot of likes is
- 30:14completely useless if the trust, authority, and loyalty are behind it to any degree, right? It's not binary. It's
- 30:21not an on andoff switch. All of this is complex. So, intelligent content
- 30:26creation is much more than just posting rage bait to get people to click. So,
How to start - set aside 15 minutes to change your trajectory
- 30:32this leads into part four, which is just how to start. And I want you to set aside 15 minutes here, which may change
- 30:40the trajectory of your life. That sounds dramatic. I don't mean for it to be, but that's just what it is. So, you've
- 30:45changed your environment. You have a chosen vessel, a vessel for where you're going, which is either content or code.
- 30:52I'm recommending content, and that's what we're talking about, but you don't have to go that way. Even though if you go the code route, eventually you're
- 30:57going to have to go the content route. And so, now you need to answer the only question that matters. What is your
- 31:03life's work? Because that's what we're building, a life's work. We're not building a personal brand because that
- 31:08is just the vessel to do the life's work. You think of Peterson or you think of Huberman or you think of Watts, Alan
- 31:15Watts or Marcus Aurelius, they all have personal brands. Yes, even Alan Watts,
- 31:21even though that's not what he was trying to do. He still has one, a very prominent one, and he's not even around
- 31:26anymore. So, they have personal brands, but they are deeply aligned with their purpose, with their vision. They know
- 31:32what they want and they use social media as the tool to achieve that thing
- 31:37because it's the best tool that we have at our disposal right now. That's obvious. It's the permissionless
- 31:43leverage. It's the content. It's the media. That may change, right? If we all go to Mars, then the technology to get
- 31:49your work in front of other people is going to change. But right now, it's social media. And it could be the
- 31:55newspaper or the radio or television or a publisher for a book to help get you in front of other people. But then you
- 32:01still have to do the work if you have a publisher. But for the person that I'm speaking to here, the beginner, the
- 32:06person who's starting with no capital, with nothing, and just wants to start something, social media is the obvious
- 32:13choice. And so if you learn media or content, you can really sell whatever
- 32:18you want. It can be a book and you can do that without a publisher. It can be music if you want to. I've actually
- 32:24thought about that a lot is like I I love music. I've always loved the thought of learning how to produce EDM
- 32:31of some sorts. And it got me thinking like, okay, well, how would I actually get on stage? How would I become
- 32:37successful in that domain? And honestly, I'd do what I'm doing right now. I'd give my thoughts and opinions. A lot of
- 32:43the musicians think that they have to just like post their music and they're going to go viral. No, I'm talking about
- 32:49the quality of ideas. That's what matters in building an audience. It's choosing a problem, choosing a mission,
- 32:55creating content around that, attracting people to it. Your music is the product that you're selling. It's not the
- 33:01content. And so, if I created this very loyal fan base, then I could probably
- 33:07get a lot of them to come to my shows and then that would start to proliferate. I was at an event, the
- 33:12Futureproof Summit. If you came, it was good to meet you. And I I spoke for the first time on stage, and public speaking
- 33:19isn't my thing. I know I do YouTube videos, but I like writing. Writing is just going to be my thing. I need to write another book. But if you think of
- 33:25it, that's kind of like me being a musician, right? That's my event. That's
- 33:31me being live on stage and this is just my content. So, back to the point about Peterson, Huberman, Watts. Their
- 33:38personal brand isn't this corporate hooks, templates, that kind of thing.
- 33:44It's who they are. It's their mind or worldview or beliefs or interests or experiences put in public so people can
- 33:51explore it. And if you want to see your identity live, sign up for Eden. That's what we help you do in onboarding is
- 33:58create your identity so that the AI can actually speak like you. And that's what users have been saying is that Eden
- 34:04writes better than any other AI software because it has an identity. Not just
- 34:09voice replication, not just like looking at your writing or your script and being like, "Oh, he speaks this way." No, your
- 34:15mind. And so most people love the idea of this of building a personal brand or becoming a creator or becoming a
- 34:21YouTuber, but they get stuck very fast. They just look for the quick dopamine hit, searching for what's the best niche
- 34:28to make six figures in with content creation, rather than digging into the value they already have from years of
- 34:33accumulated experience and story that they think is worthless because it's normal to them. The raw material for
- 34:39your life's work is already inside you, buried under years of being told to specialize, to be practical, to stop
- 34:46asking so many questions. This process isn't meant to give you some new and novel idea. Instead, it's meant to show
- 34:52you what you already have. So, take this seriously. This is we're getting into the final part. I want you to close your
- 34:58tabs. This was a newsletter before. Close your tabs accept this video. Open a blank document. Just somewhere on your
- 35:05phone, Eden. Take notes. Open quick capture. There is mobile app on the phone. Join the Discord. I I'm excited. I'm sorry for promoting so much. We
- 35:12finally did it. Mobile app after three freaking years and it's awesome. But I want you to answer every question below
Step 1: Excavate your raw material
- 35:18in writing. So the first thing we're going to do is just excavate your raw material because most of what makes you
- 35:24interesting has been trained out of you. Your curiosity was treated as a distraction. Your varied interests were
- 35:29labeled as a lack of focus. The system wanted you an obedient worker. So, your content will only work if it comes from
- 35:36material that is actually yours. So, I want you to answer these and if you don't have an answer, that's fine. Move
- 35:41on and let the question sit in your subconscious. First, what do you know too much about for it to be an accident?
- 35:48What topic have you researched across dozens of sources for years without anyone paying you to? The second is,
- 35:54what problem did you solve for yourself that you assumed everyone else had figured out? And what comes naturally to
- 36:00you that seems to break everyone else? Hint hint, that's your product. That's what you sell. You solve a problem for
- 36:06yourself and you solve it for someone else. The third is what did you get in trouble for as a kid that was actually
- 36:11just early taste? What did you obsess over before anyone told you it was impractical? Now, from those three, I
- 36:17just want you to stick with one answer. Take one of the answers that you gave, the one that felt the best, and that's
- 36:23what you're going to start with. So, we're not going to worry about your niche or your content pillars or any of that. We're going to worry about that
Step 2: Name your contrarian spine
- 36:28one answer. Now, step two is to find or name your contrarian spine because nobody needs another person repackaging
- 36:35common sense. Your content needs a perspective that only you can see. That perspective comes from the one thing you
- 36:41believe that the mainstream gets wrong. Now, one way I like to look at taste or having taste is that taste represents
- 36:48the ability to know what is broken and not be able to pull yourself away from it. It's the ability to spot the [ __ ]
- 36:55in the armor and polish it up. So it's not only about knowing what good looks like because in order to know what good
- 37:01looks like or to create good, you have to know what isn't just right and then make it right and that is your edge. So
- 37:08answer these next. First, what piece of mainstream advice actively made your life worse and what did you have to
- 37:15unlearn to become functional? So second, what do you believe about your domain that experts would call stupid or naive
- 37:21but you just can't stop thinking about? And third, what is everyone in your industry pretending not to see or what
- 37:27do they not talk about? Now, your answers to the six questions that we went over, one, they just gave you the
- 37:32six fundamental types of posts that you should create. All of those answers form the foundation or the starting point of
- 37:39a very good, I wouldn't say viral, but uh proven post that generates more
- 37:46authority and trust than just trying to go viral. And so, out of those, you have one first post. You just need to work on
Step 3: Post your first idea tomorrow
- 37:52that. So that leads to step three is that you're going to post your first idea tomorrow. And now this is a video.
- 37:59This isn't a course. I don't have time to fit 20 modules into this. That's what
- 38:05the boot camp is for. But the final ingredient to mark the beginning of the end of dependence on someone else for
- 38:11financial stability is actually doing the thing. And actually doing the thing starts with one post. You literally have
- 38:18post ideas written down from the last step. So, you take one, you think of how to make the hook attention grabbing, you
- 38:23think of how to word the body for impact, and then you embrace that the first iteration will suck and that you
- 38:29can't improve what doesn't exist. Meaning, if you never post, you're never going to get better. Now, if you want a
- 38:35little help with this, I left a prompt/skll where you can put the answer that you
- 38:41wrote down into it, into the chat, and it will give you angles and potential draft variations so you can start to
- 38:47make sense of how it will look as a post. they will give you 12 I believe and they're pretty good. So you just
- 38:53click the prompt, click duplicate the prompt and then you can start chatting. And another thing while I still have you
- 38:58here is that the a few videos ago how to actually grow on social media or growing
- 39:03on social media is easy actually that goes over the fundamentals. If you pair this video with that one, you have a lot
- 39:10of the puzzle pieces. And so now once you do that, once you actually make your first post, that's just like a tiny
- 39:16little action that at least puts you in the flow of feedback, in the flow of trial and error. Because that post isn't
- 39:23going to do well. Sorry, maybe it will. But when it doesn't do well, what are you going to do? Oh, social media isn't
- 39:29for me. Oh, social media is only for lucky people. Or are you going to look at it and be like, okay, that didn't work. What didn't work about it? Why
- 39:36didn't it work? Now, I'm going to look at someone else's post that did really well and be like, "Okay, I see some
- 39:42differences here. I see how this hook is structured. I see how this body is structured." Or now that you have the
- 39:47problem or the failure as a reference point, that's when you learn the most. That's how you actually learn. Then you
- 39:52go and look up specifically on YouTube or Google or Ask Claude or whatever, like how do I fix this? What's a tactic
- 39:59that I can try? And then you get a tactic like how to write a hook in a specific way. And then you try that and
- 40:05you see, okay, did this do a little bit better or did it not? And if it didn't and if you're just stuck in the void, then is the problem how you're writing
- 40:11or is the problem how you're growing? Is it a a different problem entirely? And do you need both skills? The answer is
- 40:18yes. But I think you get the point of just you just try and error and correct
- 40:23until you reach success. So that's it. Like, subscribe. Thank you for watching. Links in the description for Boot Camp
- 40:29Eden uh the skill imprompt. Thanks for watching. All right. Bye.