Built 2nd Startup at 23, Execution was Everything | Intellect Theodoric Chew
Today’s story is about Theodoric Chew, the founder of Intellect. Intellect is a mental health platform supporting over 4 million users across more than 100 c...
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Intro
- 00:00Uh I think the trade-off if anything for
- 00:01sure would be you know what one goes
- 00:03through in college. I I felt I learned
- 00:05equally if not more uh in terms of what
- 00:08I wanted to acquire. Exposure to a fast
- 00:10growing startup looking at how a venture
- 00:12builder a VC thinks. I think having a
- 00:15huge amount of ambition and a good
- 00:17amount of naivity is what helps
- 00:19entrepreneurs get started and having
- 00:21that dreamer within you helps you do
- 00:24things that are bolder one would not
- 00:26conventionally take as well. Hi, I'm
- 00:29Gdoric Chu, the co-founder and CEO of
- 00:31Intellect. We are a mental health care
- 00:32company serving and building for
- 00:34Asia-Pacific and eventually the world.
- 00:36We provide end-to-end mental health
- 00:38support from proactive care all the way
- 00:40towards coaching, clinical, and distress
- 00:43support. We've raised funding from the
- 00:44likes of Tiger Global, White Combinator,
- 00:47Insignia. To date, we've raised over $30
- 00:49million in funding. Well poised to grow
- 00:51and scale in the next uh many years to
- 00:53come as well.
Chapter 1. Skipping college to start a business
- 01:01I would say growing up I always had an
- 01:03inkling that I wanted to be an
- 01:04entrepreneur. My parents aren't
- 01:06entrepreneurs themselves but I always
- 01:07been quite inspired by people who have
- 01:09built things that they believe in
- 01:10themselves. I studied in Raffles
- 01:12institution. It's uh I would say the
- 01:14leading secondary high school in
- 01:16Singapore where many of our greatest
- 01:18Singaporeans have been to. I got in from
- 01:20the benefit of a great educating system
- 01:22and having worked hard to get there as
- 01:24well. But as I went through my my years
- 01:26studying, what I found out uh for myself
- 01:29was that I had a clear want to to build
- 01:31to do things and not necessarily go
- 01:33through the career path that most of us
- 01:36set out to do. But I was quite clear
- 01:37that I wanted to build. I want to do
- 01:39something that actually I care about
- 01:40that I believed in and hence why I
- 01:43decided against pursuing you know going
- 01:45to to university or college and rather
- 01:47chose to uh learn by doing learn by
- 01:50joining companies that are have been
- 01:52that and learn by doing myself as well.
- 01:55First company I started back then was uh
- 01:57a digital media platform right where we
- 01:59actually gathered thought leaders
- 02:01experts CEOs doctors to contribute
- 02:03thought leadership pieces expert
- 02:05articles to help people learn and grow.
- 02:07At the point itself, I I was huge on
- 02:09personal growth. You know, think of your
- 02:10Tony Robbins, the like that actually
- 02:12helps you grow and and develop who you
- 02:14are. I was huge on this back then in my
- 02:15in my later teenage years and believe
- 02:17that many others would benefit from
- 02:19consuming such pieces of information as
- 02:22well versus just you know etiquette or
- 02:24your fun quiz type stuff as well. That
- 02:26company back then I would say was very
- 02:28very lean. It was entirely bootstrapped.
- 02:31We we had a whole network of anything
- 02:33from volunteers to part- timerrs to to
- 02:36guest writers that all contributed to
- 02:38build that network of what we had. In
- 02:39the end, I ran the first company for
- 02:41about two plus years. At the point in
- 02:42time, the biggest challenge was I really
- 02:43didn't know what I was doing at a point
- 02:45very candidly. I didn't even call it a
- 02:47startup. It was a a website platform
- 02:49that I was kind of doing. One of the
- 02:51core things I would say I I believe in
- 02:53it simply doing right. I do believe that
- 02:56one does not have and would not have all
- 02:58of the knowledge and all the skill sets
- 02:59at any point of time. you can be more
- 03:00experienced but sitting by doing and
- 03:03trying uh one gets there. The challenges
- 03:05was the fact that I didn't really know
- 03:06what I was going about doing. What I
- 03:08took was very logical steps on you know
- 03:10finding the right people to work with
- 03:12the right content to create the right
- 03:13audience that we wanted to reach and
- 03:15then things followed through from there
- 03:16as
Chapter 2. Learning on the ground and starting up
- 03:19well. After exiting my first company
- 03:22then I actually spent a few years
- 03:23working for other very exciting firms. I
- 03:26spent time at startups. I spent time at
- 03:28venture builders. the the high level
- 03:30intent then was I was quite aware that I
- 03:32was a very young individual right I was
- 03:34about 19 20 or so and I had very little
- 03:37skill sets I had gotten lucky to have
- 03:39done something interesting I didn't have
- 03:41the experience nor the skills to
- 03:43actually build something at a large
- 03:44scale if I really wanted to so I decided
- 03:46to spend time to go and endeavor and
- 03:49find startups that were growing faster I
- 03:51could learn from that excited me and and
- 03:53that's what I did so following the years
- 03:55that I had uh you know doing my first
- 03:56company uh I joined a a a Japanese
- 03:59travel tech startup called Voyagen that
- 04:01actually I led a component of their
- 04:03marketing team as well. The company got
- 04:05acquired by Rocket which is a huge
- 04:07Japanese conglomerate. So that was a
- 04:09very eye opening as well right what
- 04:10actually happened next after you know
- 04:12that have I actually moved towards a
- 04:14venture builder sort of a VC venture
- 04:16builder firm called that was the next
- 04:18chapter of my own journey as well I
- 04:20wouldn't say there was uh particularly
- 04:22regret or remorse you know going through
- 04:24trade journey I was very intentional
- 04:26about the choices I made and what I
- 04:28wanted to pursue and the way I looked at
- 04:29it was there were trade-offs in both
- 04:31paths right I do strongly believe in a
- 04:32good education country with a strong
- 04:34education system so I think it's
- 04:35fantastic that folks who go to path have
- 04:38their own journey there as well. Uh I
- 04:40think the trade-off if anything for sure
- 04:41would be you know what one goes through
- 04:43in college the experience and exposures
- 04:45that go with the college experience. At
- 04:48the same time I would say for myself I I
- 04:50felt I learned equally if not more uh in
- 04:52terms of what I wanted to acquire
- 04:54exposure to a fast growing startup
- 04:56looking at how a venture builder a VC
- 04:59thinks and actually doing right learning
- 05:01from actually practicing and doing on
- 05:03the job as I built my own experiences as
- 05:05well. You know after existing my first
- 05:07company it was quite clear to me that I
- 05:09was going to build something that could
- 05:10reach and help and impact more people as
- 05:12well. Uh on a personal level mental
- 05:14health has always been a very personal
- 05:15journey. So something that I went
- 05:17through in high school in secondary
- 05:18school was actually quite chronic
- 05:20ongoing anxiety. I struggled with
- 05:21anxiety in my teenage years and I
- 05:24actually started having panic attacks
- 05:25when I was 16. That's when I started to
- 05:27see a therapist. So and what I remember
- 05:29quite clearly was my very first therapy
- 05:32session was one of the most cathartic
- 05:34experiences I had. If people knew how
- 05:36helpful therapy was, everybody would be
- 05:38actually doing it. There was a national
- 05:40survey actually done pre- pandemic in
- 05:42Singapore. One of the key stats that
- 05:44stand out quite scarily to me is that
- 05:46there is a 4 to 7year treatment gap of
- 05:48mental health support and care. That
- 05:50means to say if someone's actually
- 05:51mentally unwell and needing care, they
- 05:53waited 4 to 7 years before they got that
- 05:56care. And that's for those that actually
- 05:57eventually got the care, which is a
- 05:58scary long and and and delayed period of
- 06:01time if you think about it from a
- 06:02physical health point of view. So it's a
- 06:04huge huge issue and and if you look at
- 06:06it from a outcomes perspective as well.
- 06:08Asia many of the fastmoving cities have
- 06:10some of the highest suicide rates as
- 06:12well. So the problem is extremely clear
- 06:14and extremely real. I mean from a from a
- 06:15top down perspective the mental health
- 06:17market across the world and even Asia is
- 06:19in the tens of billions of dollars. We
- 06:20believe this market not from our belief
- 06:23but it is growing annually in double
- 06:25digit percentage rates as well. So fast
- 06:27forward years later into 2019, mental
- 06:29health was something that I I was quite
- 06:31clear was one of the key things I wanted
- 06:32to to tackle and solve for. And having
- 06:34gone through many more lived
- 06:35experiences, uh having seen peers,
- 06:37friends and friends of friends gone
- 06:39through much much more troubling and
- 06:40darker things themselves, a very clear
- 06:42thing popped up was how do we actually
- 06:44change this? How do you make mental
- 06:45health care accessible as well as
- 06:48everyday no matter how big or how small
- 06:49your issues may be? In the earliest days
- 06:52of intellect I in a very very lean setup
- 06:55we we actually went about to understand
- 06:57mental health what is the problem around
- 06:59mental what was the thing that needed to
- 07:00be solved for as well and we came to a
- 07:03very very simple problem statement
- 07:05people in Asia need help they want help
- 07:08but they don't know where to start so
- 07:09our initial hypothesis is how do we
- 07:11bring care to them in a way that it's
- 07:13almost extremely uh too simple like
- 07:15there there's no reason why one couldn't
- 07:16access care that was a simple initial
- 07:19hypothesis bringing access to everyone
- 07:21first scaling access and then secondly
- 07:23getting deeper and deeper in the care
- 07:25that we bring as well and hence why and
- 07:27like what we do spans across different
- 07:29mediums there is self-guided content
- 07:31that is anytime anywhere different
- 07:32languages we have deeper live virtual
- 07:35care we even have crisis support as well
- 07:37and we've gone in that journey from
- 07:39scaled up care towards deep immersive
- 07:42facetoface support as well firstly
- 07:44anyone starting at a company is hard no
- 07:46matter how I believe how experienced or
- 07:47how inexperienced one is there are so
- 07:50many uncertainties, so many variables
- 07:51that never guarantees anyone's puff. For
- 07:53us in particular, mental health, you
- 07:55know, when we started the company back
- 07:57in 2019, it was a very very nent topic
- 08:00particularly so in Asia. Most clients,
- 08:02bias, investors were not seeing this as
- 08:04a priority for them at a point in time
- 08:06as so for us it was really stemming from
- 08:08a strong conviction, a belief that
- 08:10mental health was not an if but a when.
- 08:12Mental health is as important as
- 08:13physical health. In many ways, even more
- 08:15important sometimes because of how it
- 08:17affects all that we do as well. So for
- 08:19us the challenge then was how do we
- 08:21build the cali? How do we build the
- 08:22market? It was a nent space. How could
- 08:24we actually convince our first
- 08:26investors, users, customers? It was hard
- 08:29to convince people to actually meet you
- 08:31firstly or even you know want to do a
- 08:33pilot and trial review rather as well.
- 08:35So much less finding customers for us.
- 08:37The early days were really speaking with
- 08:38a lot of individuals anyone from HR
- 08:41professionals, clinicians, folks on the
- 08:43streets even as well to try and very
- 08:45clearly understand what was the problem
- 08:46we're trying to solve for. the first 10
- 08:48customers a small small pool of people
- 08:50to validate and these were early stage
- 08:52startup that were happy to actually test
- 08:54out and let us know if it worked or not.
- 08:56So I would say what worked out well for
- 08:57us was actually starting small knowing
- 08:59quite clearly the broader vision and
- 09:01mission was but starting in smaller
- 09:03steps that we could chip away towards
- 09:05that larger goal eventually as
Chapter 3. Advice for first-time entrepreneurs
- 09:08well. It's been quite a journey. It's
- 09:10been it's been not been uh relative
- 09:12towards the bigger scheme of things not
- 09:14been a huge amount of time but a time
- 09:16that a lot has happened at least in in
- 09:18my life. So I'll say one of the biggest
- 09:20learnings I've had that that I find
- 09:22useful and I I keep reminding myself
- 09:24time and again is that it helps to have
- 09:26a bit of naive in terms of what one one
- 09:29has right in terms of what I think is my
- 09:31my superpower if I could say it's huge
- 09:34ambitiousness in terms of what I believe
- 09:36one can actually achieve and that has
- 09:38actually for better or for worse guided
- 09:39me into taking the steps I have taken
- 09:41from you know not going to pursue higher
- 09:43education starting a startup and and
- 09:45doing what we have today as well. I
- 09:47think having a huge amount of ambition
- 09:49and a good amount of naivity is what
- 09:51helps entrepreneurs get started and
- 09:53having that dreamer within you helps you
- 09:56do things that are bolder that one would
- 10:00not conventionally take as well. So I
- 10:02would say in terms of what my advice is
- 10:04for people aspiring to be entrepreneurs
- 10:06young or old as well definitely possible
- 10:08right I'll encourage those who are
- 10:10interested to try to definitely give it
- 10:11a shot. I I I do fundamentally believe
- 10:13that there is no better time in our
- 10:15history for one to actually start a
- 10:17company to have the amount of access to
- 10:19information and reach of audiences than
- 10:22than ever before with the internet and
- 10:23with with all that's happening.
- 10:25Definitely try but definitely expect
- 10:26that outcomes may differ from people to
- 10:28people. I don't I don't think that
- 10:30everyone is born or meant to be an
- 10:32entrepreneur but I think everyone
- 10:33definitely can try cuz if anything one
- 10:35learns massively from this experience in
- 10:38many cases one can actually impact a lot
- 10:40more people as well. So I do believe
- 10:43fundamentally there's many paths towards
- 10:44one defines as fulfillment or or even
- 10:46success as well. And this is the path
- 10:48that I've taken but there will be many
- 10:49more that people can actually take on to
- 10:51to achieve what they want to do as well.
- 10:54[Music]