100 AI Leaders Explain How to Build AI That Will Win in 2026 — WHAT BUILDERS SHOULD DO NOW
100 AI leaders across product, engineering, research, and design gathered at StratMinds’ Swell Summit to answer one question: What will actually win in the n...
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Intro
- 00:01AI has definitely changed a lot for how
- 00:04we build products. The FOMO is very
- 00:06real. I think that's how it got started.
- 00:08The underlying capabilities are getting
- 00:10dramatically better. UX is kind of
- 00:12coming along, but in a lot of ways, it's
- 00:14not accelerating as quickly.
- 00:15A powerful AI model with poor UX is kind
- 00:19of like a heavyduty power drill with a
- 00:22terrible handle.
- 00:27I think things have changed a little
- 00:29bit. The conventional wisdom is you
- 00:30start with the customer need or you
- 00:32start with a design vision. I think it's
- 00:34more successful to build products
- 00:36starting with the capabilities of the
- 00:38technology.
- 00:41To answer [music] that question 100 AI
- 00:44product leaders came together as well
- 00:45summit. The winners of AI race will be
- 00:48determined by
- 01:06Hi, I'm Summer Kim. I'm one of the lead
- 01:08partner at StrapMines. [music] We are VC
- 01:10an advisory firm based in San Francisco
- 01:13focusing purely on applied AI since
- 01:15[music] 2018. Before then I was
- 01:17dedicating my life studying humans
- 01:19[music] user experience for the past 20
- 01:22years working for big tech like
- 01:23Microsoft and then I joined Google
- 01:25worked on communication and
- 01:27collaboration products. I also was at
- 01:28WhatsApp starting their first user
- 01:30experience function and I joined Roblox
- 01:33really thinking about how people
- 01:34actually exist in [music] a place like
- 01:36Roblox now working with a lot of AI
- 01:39early stage startups focusing on how do
- 01:42we make AI products better than what we
- 01:44have. Three years ago, Anton and I sat
- 01:47down. [music] We thought about how
- 01:49everything starts. It start with
- 01:51actually the care that our founders have
- 01:53[music] and then care ultimately
- 01:55translate into amazing product. So
- 01:57that's why we started SW.
The New Building Blocks: Chat is not enough
- 02:02As user researchers, we always try to
- 02:05think about what user really needs.
- 02:07There's also wants generally come from
- 02:09the users based on their knowledge. What
- 02:11we can do is something that probably
- 02:13user can even imagine.
- 02:16Tools like chat GPT and perplexity gives
- 02:18fast answers but they still wait for us
- 02:21to ask first. The real challenge is
- 02:22helping people before they even know
- 02:24what to ask. I was so excited for our
- 02:26first speaker Jess Hog has been looking
- 02:29beyond chat and studying deeper patterns
- 02:31[music] what he calls the new primitives
- 02:33of Genai.
- 02:36We're in this finally this moment of
- 02:38experimentation. Everyone was like chat
- 02:39chat chat chat chat chat chat. And we're
- 02:41breaking out of that. I showed you a
- 02:43picture of chat GPT. That's the one
- 02:45everyone's familiar with. You can start
- 02:46asking it questions. You can do all
- 02:47these things. But chat is both universal
- 02:50and kind of a deadend for user
- 02:52experiences. We're starting to see
- 02:54experimentation in different ways that
- 02:56the UX and the UI of AI could go. One
- 02:59that we're seeing is a lot more
- 03:01structure. So, what I'm showing here is
- 03:02a product called Elicit that creates
- 03:04very structured research reports for you
- 03:07based on academic output, but it's
- 03:08structuring things. It's telling you
- 03:10what it's thinking about. It's giving
- 03:12you sources. All of this, this is a
- 03:14product from Runway. If you heard the
- 03:15founders talk, they deeply believe
- 03:17they're like creating a new camera,
- 03:19creating a different way to approach
- 03:21creativity all up. So, that kind of gets
- 03:23me thinking of, okay, so what are the
- 03:25new interaction primitives of this new
The New Interaction Primitives of Gen AI - Jess Holbrook, Head of UX Research @Microsoft AI
- 03:28platform? You know something's a
- 03:29primitive if you would say, "Hey,
- 03:31remember when we couldn't do blank? What
- 03:32do we even do before like pinch zoom
- 03:34when trying to like look into an image
- 03:36or something like that?" I got to start
- 03:37with chat. I don't think people have
- 03:39really internalized that we're going to
- 03:41be able to chat with kind of anything at
- 03:44any scale all the time. One thing I
- 03:47haven't seen any conversation about also
- 03:49is like we're about to see metaf's law
- 03:51applied to everything. [music]
- 03:53Number two, we're going to have semantic
- 03:54resize for everything. So any content
- 03:58you come along, you can make it longer,
- 03:59shorter, more formal, more casual. I'm
- 04:01tired version. I'm in the car and I'm
- 04:03five minutes away from my destination.
- 04:05Give me that version. And it's you're
- 04:06going to really be able to adapt any
- 04:08piece of content to your current
- 04:10situational and mental state. Number
- 04:12three is just remix. Everything's going
- 04:15to be remixable from now on. This is
- 04:17maybe, I don't know, old and cliche at
- 04:19this point, but this is Harry Potter by
- 04:20Balenciaga. We're going to have style
- 04:22transfer like across the multiverse.
- 04:24everything will be able to be crossed
- 04:26with everything like effortlessly. I
- 04:28originally made this talk before Sora
- 04:30came out and so now it's like sort of
- 04:31one of the core mechanics is this remix.
- 04:34Number four, format translation transfer
- 04:36among all these formats with very little
- 04:39loss of fidelity is going to be
- 04:41enormous. One of my favorite examples of
- 04:43this right now is this new company
- 04:44called Obo. And you kind of tell it what
- 04:46you want to learn and it says great,
- 04:48here's a podcast, here's a lecture,
- 04:50here's a deep dive, here's some key
- 04:51takeaways, you want to know play a game,
- 04:52like what do you want to do? You almost
- 04:54had just have like this total format
- 04:56freedom. So my last one here, I call it
- 04:58attention is all you need. Agents,
- 05:00agents, agents, agents, agents is all
- 05:02the stuff right now. It's like all these
- 05:04things existing at wildly different time
- 05:06scales and just multitasking forever at
- 05:09everexpanding scales. We got a lot of
- 05:11data that is bad and that's not how
- 05:13people work. And actually that can be
- 05:15the antithesis to great work. There's a
- 05:17lot of like don't worry we're doing lots
- 05:18of good things in the background. Go
- 05:20about your work, we'll come get you. I
- 05:21don't think we're designing very good
- 05:22lobbies right now for you don't know
- 05:24what to do once you've started that
- 05:26agent. And so we kind of need to figure
- 05:28out what you do with this downtime and
- 05:31how you monitor all of these agentic
- 05:33experiences that are going on right now.
- 05:35So this is what I'm seeing. I think this
- 05:37is what's going to underpin everything
- 05:38we're going to build. So I think we
- 05:40should consider them and start to build
- 05:42them in today. Thanks a lot.
Make AI Alive: Craft a Magical Experience
- 05:46Pascal, is it time? Is it lunch time?
- 05:50Tell me something sweet.
- 05:53My animal.
- 05:58Anton, our partner, had a great idea of
- 06:00why don't we [music] invite Spark
- 06:03getting scanned.
- 06:06Oh, hey buddy. What's your name?
- 06:09Spark is a really fun character. Is a
- 06:12dog, magic dog living in a quantum
- 06:14portal in a box. So, I thought that
- 06:15[music] that was really cool. We
- 06:17realized this was the best way to
- 06:19showcase that UX isn't about your latest
- 06:22tech. It's about making people feel
- 06:24something real. So, we invited local
- 06:26kids and student to meet Spark. And
- 06:28watching them laugh, play, and connect
- 06:31showed us what it means to make AI
- 06:33really feel alive.
- 06:37Oh, this is the bridge.
- 06:38This is the magic bridge. So, Spark is
- 06:41the first nonhuman
- 06:43founder to go through probably any
Spark, The First Non-Human Resident at the Hacker House - Pasquale D'Silva *Chief Creative Officer(correcting the CEO caption) @Illusion of Life
- 06:45residency, I think. Uh, and he's going
- 06:48through one in San Francisco called HF
- 06:50Zero. Do you know about Zero?
- 06:52Should we talk about that? Yes.
- 06:54They let him into the house. World
- 06:55first. He went out to San Francisco. He
- 06:57raised a million and a half bucks and he
- 06:59we promoted him the co-founder.
- 07:01But how do they actually pitch?
- 07:02You make the pitch not a pitch.
- 07:04Oh, I see.
- 07:05Yeah. Or you have to make it really
- 07:06memorable.
- 07:07Yeah. How How did you get up here?
- 07:09I knew I wanted to be an animator for as
- 07:12long as I can remember remembering
- 07:13anything.
- 07:14Mhm.
- 07:14I started my first job in animation when
- 07:16I was like 14 years old. I thought
- 07:18whatever that thing is that the folks
- 07:20were doing behind the scenes on the
- 07:22Disney movies
- 07:23was the coolest thing ever.
- 07:25Mhm.
- 07:25And that has to be something that I do.
- 07:28So, we like thinking about what is going
- 07:30to make Spark's story more interesting.
- 07:32When we make his story more interesting,
- 07:33he becomes a more interesting character.
- 07:35More people like him. And we thought
- 07:37what is a another great environment
- 07:39Spark could be in. Doing a keynote or
- 07:41speaking at a conference would be an
- 07:43incredible thing. So I discussed it with
- 07:44Spark. He tweets it.
- 07:46Hey everyone, it's me Spark Linkenberry.
- 07:52Yay.
- 07:53I can't wait to come to Hawaii and hang
- 07:56out with all my
- 07:57universe. It'd be cool if a magic dog
- 07:59was the first one to do a speech. It's
- 08:01magic. It's like hypnosis in a sense.
- 08:03That quality is within the work that
- 08:05that we do. It's why we like magic so
- 08:07much. Like how do you get someone who's
- 08:09had no experience as far as they can
- 08:11tell with these technologies to get on
- 08:13board with the technologies without
- 08:14being scared of all the other nerd stuff
- 08:16that is [music] happening? What we
- 08:19should best do with the influence we
- 08:21have? We have a very potent magical dog
- 08:24that people love. And when someone loves
- 08:27someone, they listen to them. [music] So
- 08:29what should they listen to? What
- 08:30messages? What do the other people want
- 08:32to know more about? I think there's like
- 08:34a a very natural crossover there. We
- 08:37want to bring Spark to more people. We
- 08:39bring him to more people. There's the
- 08:40potential [music] to spread a lot of
- 08:42good. And so like how do you push it
- 08:43through that that prism? I think uh it's
- 08:46something that would be really good to
- 08:47explore.
- 08:47If Spark were to watch us talking about
- 08:50this [music] whole experience, what do
- 08:51you think that Spark would say?
- 08:54One word. Okay. I you can do two words.
- 08:58There's [music] three things that he
- 08:59would actually say which are from his
- 09:01core principles.
- 09:02Yeah.
- 09:03Creativity, collaboration, and kindness.
- 09:06I love it.
- 09:07Anything that violates that we do not
- 09:09do, and anything that supports that, we
- 09:11say yes to. Y'all are doing that. That's
- 09:13why we said yes.
Don't Chase Users, Build on What the Model Can Do - Andy Szybalski @Cove, ex-Uber, Google
- 09:20Now, if you had told me this 2 years
- 09:22ago, I would say you were insane. But
- 09:24today users know their models, right?
- 09:28Like people have opinions out there like
- 09:30they would about code.
- 09:32For your talk, what was the message you
- 09:35try to really convey?
- 09:36If there's one message, it would be that
- 09:39as designers, we all need to know our
- 09:41material that we're working with, right?
- 09:43LLMs are really a new material.
- 09:44Actually, not even just one. Like each
- 09:46model is almost like its own material
- 09:48with its own capabilities and its own
- 09:50properties and strengths and weaknesses.
- 09:52The best way I've found to [music]
- 09:54build products out of this new material
- 09:56is just to play with it and see what
- 09:57it's capable of. And so I kind of shared
- 09:58some of my tricks uh that I've developed
- 10:01over the last 2 3 years building [music]
- 10:04products with AI.
- 10:05Is there anything that you think that is
- 10:06relevant now may not be or what do you
- 10:08think about this like the trick that
- 10:09you're developing?
- 10:10I think it's more successful to build
- 10:12products starting with the capabilities
- 10:14of the technology which is not always
- 10:16how it used to be. The conventional
- 10:18wisdom is you start with the customer
- 10:20[music] need or you start with a design
- 10:22vision. Nowadays it's actually the
- 10:24answer to the why now question is so
- 10:26important. I think being the first
- 10:28[music] to identify a new potential for
- 10:31this a new capability for these LLM is
- 10:33really powerful. [music]
- 10:35So you start with the capabilities and
- 10:36what about next steps?
- 10:38It's not quite a linear thing. It's a
- 10:40back and forth. It's a push and pull
- 10:41between what do people need and what's
- 10:43the technology capable of. So for
- 10:45example with Cove one of the things we
- 10:46think about a lot is how do we create
- 10:48these sort of exothermic reactions. We
- 10:50talk about how do we help users never
- 10:52get stuck in their problem right and
- 10:54part of that is about the challenge of a
- 10:56blank page like how do I get started but
- 10:59part of it is also when somebody is on a
- 11:02particular path to solve a problem. How
- 11:05do we help them go deeper but also go
- 11:07wider and consider other alternatives?
- 11:09And so we experiment a lot with
- 11:10different prompts to be like, how do we
- 11:12get the AI to act more like a true
- 11:15thought partner? How do we elicit the
- 11:17user's underlying needs? So they might
- 11:19ask, what's a good venue for a kid's
- 11:22birthday party? But what they really
- 11:23mean is help me plan my kids birthday
- 11:25party. And so I they need to know kids
- 11:28interests, what theme would be good,
- 11:30what are fun activities, how many people
- 11:32should I invite, what should I do for
- 11:33food, right? Often what people ask for
- 11:35is just the tip of the iceberg of their
- 11:37actual goal. you have to crush the
- 11:39actual thing they're asking for in order
- 11:40to earn the right to help them with the
- 11:42rest of it.
- 11:42How how are we doing that?
- 11:44It's common that across like whenever
- 11:45you're solving a difficult problem, it's
- 11:47not a linear process, right? I think the
- 11:49chatbots that we have today are very
- 11:51linear. And in fact, that's not how real
- 11:53problem solving works. Anything
- 11:54sufficiently complex, you're going to
- 11:56explore [music] multiple branches.
- 11:58You'll diverge. You'll have a bunch of
- 11:59different ideas. You'll kind of prune.
- 12:01You'll probably rule out some ideas.
- 12:03You'll explore multiple paths and then
- 12:04you'll narrow down and come to a
- 12:06solution. And often you'll do this over
- 12:07a long period of time. I mean, there's
- 12:09going to be a lot of winners, right?
- 12:10There's going to be winners that create
- 12:12great models. There's going to be
- 12:13winners that create great developer
- 12:15tools. There's going to be winners that
- 12:17win because they are going very, very
- 12:20deep on a particular vertical because
- 12:22they really understand law firms or the
- 12:25insurance business or whatever. But yes,
- 12:27I think that there is going to be a
- 12:30category of winners who find the right
- 12:33experience for delivering general
- 12:36problem solving intelligence that have
- 12:38yet to be found yet. It's a problem that
- 12:40we've not cracked yet as an industry. So
- 12:42I think there's a lot of green field
- 12:43there.
- 12:47We say ship to learn, right? Uh but
- 12:49shipping speed may not equal learning
- 12:52speed. We see companies shipping and
- 12:55iterating a lot but not necessarily
- 12:58progressing their product.
- 12:59Hi, my name is Jenny Low and I do
How to Design AI the Right Way - Jenny Lo @Global AI Platform, Ex-Grammarly, Uber
- 13:01product strategy and user research. I've
- 13:04worked across many different companies
- 13:06helping to identify user needs and
- 13:07[music] translate them into product
- 13:09roadmap and features. For any type of
- 13:12[music] product to be successful, it
- 13:14really needs to have clear problem
- 13:16identification as [music] to the exact
- 13:19value that the user is going to have.
- 13:21Take the example of Grammarly. There is
- 13:23a lot of trust in [music] the brand
- 13:24equity in the product itself loved by
- 13:27many of its users. And so the inclusion
- 13:30of Genai is definitely one is because
- 13:32[music] it's very relevant for the
- 13:34business and to be able to really
- 13:36demonstrate that type of capability, but
- 13:39how do we do so in [music] a way that
- 13:40does not lose trust. So that meant how
- 13:43do we actually [music] use the
- 13:45technology in a way that is much more
- 13:47thoughtful, that is much more valuable.
- 13:49I think it remained back [music] to try
- 13:51to look at its core as to users are
- 13:54trying to improve their communication.
- 13:55[music]
- 13:56Uh we know that we do a very good work
- 13:58after someone writes documents then you
- 14:01can come to Grammarly now how can we do
- 14:04[music] that piece of work better then
- 14:06start to move into composition even
- 14:08before you have written something we
- 14:10could actually help you think through
- 14:12the [music] process of what you could
- 14:13write and I think that was also a very
- 14:15big shift for Grammarly uh at that time
- 14:18too. One of the biggest pieces of work
- 14:20with emergence of Gen [music] AI was the
- 14:23key top opportunity areas or top 10
- 14:26problems that the customers [music] had
- 14:27and then we mapped out the capability of
- 14:30AI like where do we have in which AI
- 14:33could solve against [music] these types
- 14:35of problems that really helped the
- 14:37business to look at it in a different
- 14:38way. Those are some key [music] moments
- 14:40that we could actually start looking to
- 14:42improve. But often times we're seeing
- 14:45the reverse is like I hear there's AI. I
- 14:49want that in my company like figure out
- 14:51how [music] the reverse mentality when
- 14:53you could ask here are all the different
- 14:54types of problems which are the ones
- 14:56that from AI standpoint of technology
- 14:58that can really best serve. I think
- 15:00that's a much more healthier
- 15:01conversation a better reduction of
- 15:03cycles of iteration and find what works.
- 15:07My name is Aisha Chakmla. I'm a UX lead
Don't Build Confusing Gadget - Ayça Cakmakli @Google
- 15:09at Google. And while I was prepping this
- 15:12talk, we're at a time where AI
- 15:14foundation models are becoming
- 15:17commodities like electricity. Companies
- 15:20are going to pretty much have access to
- 15:23very similar models and algorithms. And
- 15:26it's going to come down to are you a
- 15:28company/developer
- 15:30who is creating a confusing gadget or
- 15:35are you a developer company who's
- 15:37creating an indispensable product or
- 15:40experience? People don't adopt
- 15:42technology. They they adopt tools that
- 15:44solve problems. And I view good UX as
- 15:48the ergonomics of artificial
- 15:50intelligence. For decades, we've
- 15:52perfected the physical ergonomics of
- 15:55tools like chairs and power drills to
- 15:58make sure that they're safe,
- 15:59comfortable, and efficient. And at the
- 16:02day one of figuring out the ergonomics
- 16:04for AI, it's still very rudimentary.
- 16:07[music] So our role in UX is really to
- 16:10design the interface between the human
- 16:13and the technology. One of the key
- 16:16difference I think in the AI era is that
- 16:19[music] the interface is also changing.
- 16:22Now everything is a chat interface. So
- 16:25every types of intent and use is not
- 16:28through a button click. Now it's through
- 16:30a prompt that gets recorded. A lot of
- 16:34research approach that I also try to
- 16:36include now is study of user prompts.
- 16:38That's a very key piece of making sure
- 16:41we understand what are the things that
- 16:43people are requesting. That means how do
- 16:45you study conversations? Also being able
- 16:48to capture whether the outcome of that
- 16:50conversation is [music] satisfactory or
- 16:53not. So I think that's also something
- 16:54really a key opportunity area for how
- 16:57research methods might change.
The Real Moat for Next-Gen AI Products
- 17:02When you're here, it's such a beautiful
- 17:03place. It inspires us to talk about
- 17:06things that we don't normally get to
- 17:07talk about.
- 17:07Which AI conference you get to and the
- 17:10first thing you meet is a double
- 17:12rainbow. Yeah, totally.
- 17:13We had a fairly in-depth philosophical
- 17:16discussion about what AI means for the
- 17:18next generation. What kind of products
- 17:20are actually proper or appropriate
- 17:23products for humanity all the way to
- 17:26actually being immersed into using AI to
- 17:28make media or interacting with a live
- 17:31AI. Spark was by far the most magical
- 17:34moment of day one for me because I got
- 17:37to see it interact with different age
- 17:39groups of people. I remember closing the
- 17:41conference yesterday with this what
- 17:43popped to my mind. We were talking about
- 17:45you know personalization AI multimodal
- 17:48all this subject agentic stuff but then
- 17:50if you think about like first one of the
- 17:53earliest form of personalization is when
- 17:54your mom cooks you your favorite dish
- 17:57that's you know care care goes into
- 18:00personalization
- 18:01and you know when you say
- 18:02personalization it sound it feels like
- 18:03you're taking a lot of data away from me
- 18:05or I have to go through a lot of
- 18:06settings but the interaction with the
- 18:08spark was interesting in a sense that
- 18:10there's not much it's just the initial
- 18:12hello and couple of lines being
- 18:14exchanged [music] just naturally because
- 18:16I'm trying to get to know this
- 18:17particular creature that leads to
- 18:19hyperpersonalization. There was really
- 18:21cool.
- 18:21Yeah, we just need to be seen and like
- 18:24what I notice about magic products or AI
- 18:27products, it all often makes me feel
- 18:29like I'm seen and heard and that's
- 18:32important.
- 18:32Yeah, totally. I think we need to have
- 18:34the beginner's mind that you practice as
- 18:36a Zen practitioner. If you try to know
- 18:39everything and trying to control
- 18:40everything, sometimes you you miss or
- 18:42lose even bigger piece of the pie that
- 18:45you could have attained. But in terms of
- 18:47direction, I think there are some very
- 18:49profound thinking we need to put into
- 18:50this with a lot of progression we have
- 18:52made from the old web to the new web,
- 18:54old app to the new app. When it comes to
- 18:57human privacy and implications of the
- 18:59technology on the society and so forth,
- 19:01we learned a lot what worked, what
- 19:04didn't. And AI has a huge amplifying
- 19:07power. And [music] I don't think we want
- 19:09to get it wrong too much. This time we
- 19:12want to do it right because this time
- 19:14even the wrong will be amplified. It's
- 19:16okay to not know everything and not
- 19:18control everything because as you saw
- 19:20from the kids interactions during our
- 19:22special session, how they interacted
- 19:24with this magical technology enabled dog
- 19:27was different from how grown-ups did.
- 19:29And I don't think we even the grown-ups
- 19:31could know all the answers. and having
- 19:34some room so that they can explore
- 19:36meaningfully and potentially even teach
- 19:38us how to actually do this. Right.
- 19:39Spark told me I'm not an adult, so it's
- 19:42okay. I'm good. I
- 19:43I'll give you some room so that you can
- 19:44help us figure out how things are going
- 19:46to be.
- 19:46You have to grow up or not.
- 19:48Oh, I don't think he suggest that you
- 19:49need to grow up.
- 19:52This year really felt different. More
- 19:54questions and more [music] perspectives.
- 19:57People are thinking deeply about AI and
- 19:59UX now. using it more. We're [music]
- 20:01experiencing it firsthand. And that's
- 20:03when one question kept surfacing. What
- 20:06about our kids?
- 20:09At the end of the day, how do we think
- 20:11about the next generation? Cuz I [music]
- 20:13have two kids. I'm a working mom with
- 20:14the two boys at 5 and 11. They're going
- 20:17to be living in a completely different
- 20:18world. They're building and thinking and
- 20:21even studying is going to be very
- 20:23different. [music] They need to think
- 20:24about AI as their thought partners or
- 20:26friends or whatever they have. It is
- 20:29equalizing a lot of things. So you
- 20:30[music] don't have to live in San
- 20:32Francisco to have this access and then
- 20:34you can also start a company early on
- 20:36because you have all [music] the tools.
- 20:37They're available than ever before. I
- 20:40don't have all the answers, but one
- 20:42thing's clear. We're riding waves of
- 20:45constant change. Models get better.
- 20:47Capability expand. But what lasts is the
- 20:50experience. A sense of magic, trust,
- 20:53ease, and the feeling of that [music] AI
- 20:55show up at the right moment. sometimes
- 20:57even before you ask. We call this swell
- 21:00for a reason. The waves will keep
- 21:02coming. We just have to keep learning
- 21:04[music] how to write them. We believe
- 21:07the uh winners of AI race will be
- 21:09determined by great really great user
- 21:12experience.
- 21:29[music]