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If You Have Multiple Interests, Start A One-Person Business

Dan Koe30:46Added Aug 31, 2026

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Contributed by 刘嘉琪

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  1. I am obsessive

  2. 00:00I'm a very obsessive person because when I find something that I am interested in, truly interested in, nothing else
  3. 00:06matters. My focus becomes seamless. I could work 24 hours a day if I didn't value sleep. It's all I think about.
  4. 00:13It's all I learn about and it's all I want to do. And I've gone through these obsessive cycles multiple times in my
  5. 00:18life. At first it was fitness and then spirituality and then digital art, photography, web development, then
  6. 00:24psychology and certain branches of philosophy and various high-v value skills that I was told to learn like
  7. 00:29marketing, copywriting, sales, etc. The things that are required to start a business, so to say. And personally, I
  8. 00:35know there are many people that have that quality as well. You're very obsessive. You love to learn. But when
  9. 00:40you look around you, there aren't too many people that also display that quality. So, I genuinely think that it's
  10. 00:46a superpower. And I'm not just saying it because I have that quality. But I have noticed that it allows me to get very
  11. 00:52far ahead of other people very quickly because for some reason people just can't become interested in things. They
  12. 00:58don't find something interesting when if you look deep enough everything is
  13. 01:03interesting. Absolutely everything. Just stare at your wall and then dig deeper. How was it built? What is the process
  14. 01:09that went into making it? Why is the outlet structured in that way? So on and so forth. you have an entire learning
  15. 01:15rabbit hole that you can go down with anything that you look at. So, I don't really understand that I'm not
  16. 01:20interested in anything. I think you're just distracted and you've engaged in so much pleasure seeking that simple things
  17. 01:26just don't bring you joy. But if you do have multiple interests, there is a pretty big problem. And it's that
  18. 01:32society has convinced you that that trait or quality of loving learning or
  19. 01:37having multiple interests is a weakness. And you may even believe them because you spend your entire day learning or
  20. 01:42going down rabbit holes. And frankly, you don't really have much to show for it. All you have is a bit of knowledge.
  21. 01:48And it's understandable why society or just people in general think that. Why they think that that trait is a
  22. 01:53weakness. It's because most people still have a worldview influenced by the industrial paradigm. They fully believe
  23. 01:59that becoming a specialist, getting a job that requires you to perform a mechanical string of tasks for 40 years,
  24. 02:04and retiring at an age where your money can't be put to great use outside of buying material objects because you were
  25. 02:10deprived for so long is still the best route to take in life. And I can confidently tell you that that is not
  26. 02:15the best route to take in life. Therefore, having multiple interests is potentially a superpower. And that's why
  27. 02:22I'm creating this video is to show you why. First, it signals that you have high agency. Second, it signals that you
  28. 02:28have a unique point of view. And three, it signals that you have everything required to turn your interests into a
  29. 02:33modern source of income because that's every person's dream. If you have multiple interests, you want to be able
  30. 02:39to pursue those things full-time. And there are many ways to do that in today's world, but I want to show you
  31. 02:45one way that is just a logical way of doing it. It is probably the best way of doing it. So, in this video, I want to
  32. 02:51break it all down. I want to break down why people who learn quickly and have multiple interests are already ahead of
  33. 02:57most of the population. I want to break down how you already do 80% of the work required to make an income. That is, you
  34. 03:04already research. You just don't think of it as that. And then I want to break down your options to start earning aside
  35. 03:10or full-time income, preferably by discovering and pursuing your life's work. Yes, that's a bit deep. You're
  36. 03:16probably just here to make money, but trust me, it's a lot better if it's meaningful money. So with all of that, let's begin. And for part one, I want to

  37. Why learners and improvers have more leverage than ever before

  38. 03:23talk about why learners and improvers, so like self-improvers, have more leverage than ever before. And we'll
  39. 03:30start with a quote from Naval. Code and media are permissionless leverage. They're the leverage behind the newly
  40. 03:36rich. You can create software and media that works for you while you sleep. So for many people, you hear code and that
  41. 03:43doesn't really ring a bell for you, right? You're not a programmer. You're not a coder. And media may not ring a
  42. 03:48bell for you either because like what does that mean? In today's world that means content. In the past it meant the
  43. 03:55radio, maybe billboards, maybe books, maybe physical mail, maybe the newspaper, but today it's content. And
  44. 04:02what you may not understand is that yes, content can work for you while you sleep. This YouTube video probably has a
  45. 04:09link to Eden, my software that some people will pay for and this YouTube video will continue growing over time
  46. 04:15and driving traffic to that offer. So, two things, a source of traffic, media,
  47. 04:20this video, creating it on a consistent schedule and having a strategy. And two,
  48. 04:25your offer, what you're selling that allows you to not sell an offer or a product for the boss that you're working
  49. 04:31for so that you can do it independently. Oh, I don't want to sell an offer. You're already selling one. you're you're playing the role that your boss
  50. 04:38gave you to sell the product that they're selling. So, all you need to do is sell a product that you actually want
  51. 04:44to sell and then create media to sell it. But there's a lot that goes into that, right? That's why we're here. So,
  52. 04:50you as an individual have more leverage than ever before. Leverage in this
  53. 04:56context is the multiplier between input and output. In other words, a small action can create a disproportionately
  54. 05:03large effect. And technology continues to increase the power an individual holds. Because just think about it, when
  55. 05:09social media became a thing or even the internet became a thing, you can now write an article or a social media post
  56. 05:14or a tweet or a real that has the potential to reach millions of people. That wasn't possible with the radio. You
  57. 05:20probably will never get on the radio or television. And imagine in the past, imagine trying to send a million
  58. 05:26handwritten letters to people around the world. It just doesn't work that way. So, what this means is that the average
  59. 05:32everyday person now has the potential to reach a lot of people. Maybe not
  60. 05:37millions, but even thousands is crazy. What if one person What if a thousand people pay you a certain amount of money
  61. 05:44per month? You're set. You're you're not a megaillionaire because you don't have to be, but you've effectively replaced
  62. 05:50your salary and probably then some more. And now this is still possible. Social media has evolved and the market has
  63. 05:56become sophisticated. But that doesn't mean that you can't learn that you're a learner. That's why I'm saying this is a
  64. 06:02superpower is because you can acquire the skill and you can create the strategy through dedicated learning and
  65. 06:08research that allows you to do this because most people won't do that. And the thing about understanding is that
  66. 06:14people create excuses for things that they don't understand. And if excuses are for the incompetent, then
  67. 06:20incompetent people will think, oh, social media is just about luck. Everyone's posting content, but only a
  68. 06:25few get picked to do well. When in reality, the ones that get picked to do well are the people who treat it as
  69. 06:32their full-time job to study and understand why that mechanism works. You just see it as people posting on social
  70. 06:39media because you're a consumer. You're not the person doing it. You're not in the game. You haven't studied that domain of knowledge. And yes, it's a
  71. 06:45domain of knowledge like anything else. You don't understand it. So, you label it as this simple little thing that your
  72. 06:51mind can understand. And then you look at that simple little thing and you think, "Oh, that's useless." Or, "Oh, I
  73. 06:56can't do this." But the other thing here related to leverage is that now AI has become a thing. And the ability to code
  74. 07:02or program another form of leverage has become democratized so that most people can do it. Are you going to build the
  75. 07:08next notion or the next Salesforce or the next whatever big software, the next social media platform? No, probably not.
  76. 07:16Unless you have an entire dev team behind you. But most average people can absolutely build a small-scale digital
  77. 07:22product that they can sell accompanied by a full marketing funnel that they can have the AI build out. And does that
  78. 07:27mean that everything is written by AI? No. You have to impress your personal taste on it so that it sounds like you
  79. 07:34and so that actually works. But building the thing or building the prototype of the thing has become faster than ever.
  80. 07:40So in other words, you can do the thing that used to take a team of 10, 20, 30,
  81. 07:4640, 50 people as one person. Now, this was always possible with something like
  82. 07:51social media and information products. That was what my old oneperson business videos talked about where you pretty
  83. 07:57much build a social media audience. You write content for 2 hours a day and then you create a digital product and you
  84. 08:03sell that product in your content. But information products are abundant. Anyone can create them. I don't think
  85. 08:08they're going to die. But we're going to talk about all of that now to start to ground this so that you can understand it as a person with multiple interests
  86. 08:15or a person who just has one interest and wants to share it or wants to turn it into a business. Paul Muso is a great
  87. 08:21example. He has built a modern philosophy school on Substack. He quite
  88. 08:26literally just teaches philosophy on Substack. That's the paid tier of his Substack. He does weekly lectures that
  89. 08:34people can attend. And now I've talked about this in my book. It's free on my Substack called purpose and profit. But
  90. 08:39I see the good parts of the creator economy as somewhat of a decentralized education system. Passionate individuals
  91. 08:47dive deep into their interests, pull out the compelling parts, make them useful, and teach them. Most people these days
  92. 08:53get most of their education related to their goals, not their parents' goals, not their
  93. 08:59goals, from places like YouTube and social media from the creators they resonate with. You're probably not
  94. 09:04learning about what I'm sharing in this video in college, in high school. You're not. You have to supplement. You have to
  95. 09:11self-educate with people who are sharing what you want to learn on YouTube or
  96. 09:16other social media platforms. And their entire business model, my entire business model is improve yourself and
  97. 09:23then improve others. In other words, if you have interest to talk about, you have a way of building an audience. You
  98. 09:29have traffic. You have leverage. The difficulty lies in talking about your interests in a way that captures
  99. 09:34attention and makes people want to follow you. And this is exactly why I built Eden because it makes it nearly
  100. 09:40impossible to not generate ideas worth writing about. And then it guides you through actually writing them. It's your
  101. 09:46AI content strategist, so to say. At least that's what we're building it to be. It researches what's popular in your
  102. 09:53niche or in the interests that you talk about, and then it understands who you are, your voice, and your own content if
  103. 09:59you're already a creator. and then it synthesizes the two. So it takes what's already good, it takes what is good from
  104. 10:05you or has potential and then it gives you daily ideas that you can take, make
  105. 10:10your own and run with. And it's also an outlier tool. So any of the tools you would use to find good ideas on social
  106. 10:17media or to research social media, this is what content strategists for big YouTubers or big social media accounts
  107. 10:23use. Then you can just use Eden instead. We're actually working with a few big creators right now to build features
  108. 10:28that they would benefit from. So, their content teams are able to actually use this more than they're already able to
  109. 10:34and they're getting quite good results out of it. We had someone the other day reach out saying that they used the Eden AI chat and their next two posts, so the
  110. 10:42ideas that they got from Eden that were arguably their own in their own voice got 3 million views a piece and they
  111. 10:49posted those two posts on the same day. That is absurd. So if you want 50% off your first month, you can sign up link
  112. 10:55in the description. And then after that, you now have a way of understanding and reverse engineering how to package up
  113. 11:01your interest so that they get attention, which we'll talk more about. But if you understand how to package that up or turn that into a product that
  114. 11:09people will pay you for, then you have a way of monetizing your interest. You have a business. And if you don't like
  115. 11:15the word business, then just think of it as getting paid for what you do. That's
  116. 11:20what a business is. Don't over complicate it. Don't assign any negative connotation to the word business because
  117. 11:25you think it's not for you. So now part two, I want to talk about how to turn your love for learning into a business.

  118. How to turn your love for learning into a business

  119. 11:31And in this part, we're going to break down what your brand, content, and product should actually look like. So to
  120. 11:36the point of what this business model is and how to turn multiple interests into a business, you teach your interests.
  121. 11:43That's what you do. You teach or you turn what you would have taught into an implementation tool. And we'll talk
  122. 11:49about that because that's a bit more modern. That's a bit more you dive into the vibe coding or programming aspect of
  123. 11:55things. Even though I don't really care for the word vibe coding because I feel like that's carrying a negative
  124. 12:00connotation and it makes people believe that if they vibe code, they're doing something cheap. But in reality, the
  125. 12:06people that are vibe coding that also have the knowledge of marketing and sales are doing a lot better than the programmers who don't have the marketing
  126. 12:13and sales knowledge because the people with the marketing and sales knowledge are able to create a much better product. Is it perfectly written code?
  127. 12:20No. Do I think that's a requirement to a good product? Probably not, especially in the future. And other people think
  128. 12:26that vibe coding or getting into it or just like building some kind of tool with AI is just too easy. It's too
  129. 12:33cheap. They think of it as like honestly they think of it as a tier lower than info products because info products
  130. 12:39actually require you to have knowledge and other things like that. But again, we'll talk about that. Now, for a little
  131. 12:44story that I feel like a lot of you can resonate with. The other day I was outside working at a coffee shop with my
  132. 12:50buddies as I do quite often and I had someone who noticed me from YouTube which was pretty cool and eventually
  133. 12:56they asked for advice on what they should monetize and they said that they were trying to do videography for real
  134. 13:02estate personal brands and they had some clients doing that and he said that he could scale it but he said in an ideal
  135. 13:08world he wanted to do something more artistic and creative right he wanted to do the film making aspect of things and
  136. 13:14so I asked is he creating content for his own and he said no. And to me it was kind of obvious he should express the
  137. 13:20artistic side by using film making and videography in his own videos to make them nice, beautiful and have them stand
  138. 13:27out. That's a part of his unique edge. And then he should teach what he's passionate about videography and film
  139. 13:33making to personal brands which he already has some experience in. And that's like a glaring gap in the market
  140. 13:39is a lot of personal brands just don't know how to edit. There isn't a day that goes by where I don't get an email where
  141. 13:45it's like people are thinking too hard or think that recording video is like a very high barrier of entry because they
  142. 13:50don't know what editing tool to use or they don't want to learn it or so on and so forth. So, not only would this
  143. 13:56attract videography and film making clients for him by posting his own content because he's now positioning
  144. 14:02himself as an authority by teaching other people what he has learned. But he would also build a broad enough audience
  145. 14:07so that he could eventually create a product that can sell without him actually fulfilling a service. So it can
  146. 14:13sell while he sleeps and he could just create something that teaches or helps personal brands or other people get into
  147. 14:19videography or film making. And the main question here is like okay well what if I don't consider myself an expert? What
  148. 14:25if I don't have experience in something like videography or film making and don't feel comfortable enough teaching
  149. 14:30it? That's why you position yourself as a student and a researcher rather than an expert. You don't have to claim
  150. 14:36results. You don't have to claim that your videography skills are going to 10x their views overnight. Learning the
  151. 14:42skill in and of itself if the tip is useful is useful. And so that's only one
  152. 14:47example, but I feel like the same applies to you. You don't have a lot of capital to invest. So certain business
  153. 14:53models are off the table. You don't care to fund raise. And you kind of just want to do something creative and meaningful.
  154. 14:59And so for people who have a love for learning, here's kind of the gist of what a business would look like for you.
  155. 15:04First, you study your interests. That's the first thing. They are inherently valuable because you value them.
  156. 15:10Meaning, someone else can value them, too. And many already value them. And no, people can't just ask AI because
  157. 15:16they often don't know what to ask. Second is you learn how to package them because you aren't Marcus Aurelius.
  158. 15:22Writing fortune cookie tweets isn't going to get you anywhere. You must understand attention mechanics and engagement psychology. And now that you
  159. 15:29know what to ask AI, research that. Third, you weave in your unique voice
  160. 15:34because your audience doesn't care if you have new ideas. They want your opinion, your point of view on an idea
  161. 15:40that works. And if you don't know what your voice is, build it in Eden. We have a feature called identities that will
  162. 15:46just guide you through a conversation and extract your unique voice or identity out of you and then apply it
  163. 15:52whenever you're chatting with ideas. And fourth, you turn yourself into the business. Your brand, content, and
  164. 15:58product all stem from your interests and the transformation they can provide. So, your sole job is to become a researcher
  165. 16:04and a vessel. And I'm serious about this. You must consider it your full-time job to research. You need to be reading books. You need to be
  166. 16:10watching YouTube videos. You need to be listening to podcasts. You need to be looking at the discover tab in Eden because that's what writers, creatives,
  167. 16:16and visionaries do. That's what Jordan Peterson does. That's what Andrew Huberman does. That's what Marcus Aurelius and all your beloved
  168. 16:22figureheads of the past did. They probably don't care about being a quote unquote personal brand, but they do care
  169. 16:29about their interests. So, creating content, which was once just considered writing before it took the specific form
  170. 16:34of media on the internet, is their chosen vessel for earning an income. They read weird books. They find
  171. 16:40themselves in esoteric rabbit holes on the internet. They curate idea sources they love and save them in a safe place.
  172. 16:45They question what most people think, gather multiple perspectives, and synthesize a unique one. They jot down
  173. 16:50thoughts like mad scientists. They are all idea workers. They hunt for ideas and share the best ones because 80% of
  174. 16:57writing comes from research. The other 20% is structuring and writing it the way that only you could. So the question
  175. 17:04then is how do you actually build a tangible brand content and product. So starting with brand, your brand is the

  176. Your brand is the transformation

  177. 17:12transformation. Remember that. That's your guiding light. Brand is transformation. Because when you think
  178. 17:17of a person that you admire, why do you admire them? It's because they have changed your life in some fundamental
  179. 17:23way. Their content or product led to behavior change. They first changed your mind and then they changed your actions
  180. 17:30and then the results that came from those actions, you associated with that person. You gave them credit for it.
  181. 17:36James Clear, as an example, convinced millions of people to adopt tiny habits that went on to make big changes. Jordan
  182. 17:42Peterson in his prime convinced millions of young men to take responsibility for their lives and pursue meaning. Alan
  183. 17:48Watts helped people stop taking life so seriously. Naval Ravicon taught people the power of digital leverage. So if you
  184. 17:54heard an idea from Naval and then you notice the outcome of that idea in your life. You would attribute that outcome
  185. 18:00to Naval. So your brand as a person with multiple interests is how you help people change their lives with those
  186. 18:07interests. The more people you help, the stronger your brand becomes. And now people get stuck on their brand all the
  187. 18:13time. They think they need the perfect bio or tagline or value proposition. And in reality, you don't really need to say
  188. 18:20any of those things. If you go to some of the profiles or creators that you really like, they usually don't have a
  189. 18:25bio. They don't have anything there, or at least anything of substance. And that's the thing. People read your bio maybe once or twice when they visit your
  190. 18:32profile. And sometimes it's not even the guiding factor as to whether or not they're going to follow you. Your brand is invisible. It's an image in people's
  191. 18:39minds that accumulates as they read your content, buy your products, change their behavior, and tell other people about
  192. 18:45you. So, all you really need to do is answer three questions and have them guide most of your content because your
  193. 18:51content will create your brand. So, the first question is, who can you help the most and what does their life look like
  194. 18:56now? Question two is what has changed your life the most? So, what interest do you see as important? Question three is
  195. 19:04how can you help other people do the same? So, what about their mind and actions need to change? And how can you
  196. 19:09help them change? And now, you don't need to put the answers to these in your bio, although you can. And you never
  197. 19:14really have to tell people the answers. You simply have to write content and create products that help others change.
  198. 19:21You have to create content on what you deem an important idea that helps people
  199. 19:26that align with those three questions we just asked. And now if you struggle to answer even the first question there, I
  200. 19:32think a very good starting point for a lot of people in terms of who you can help the most is your past self. The
  201. 19:37person you can help the most is your past self. And there are plenty of other people who are like your past self. You
  202. 19:43are pursuing your best self. So you're trying to get here, but you're here now and you were here before. There are
  203. 19:49plenty of people here. Those are who you can help. You don't need to posture as your best self because a lot of the time
  204. 19:55that doesn't relate to the person down here. Usually, if you're one to two to three steps ahead, that's what you want.
  205. 20:01If I go to someone and say, "Hey, you want to make five million bucks?" And it's just average person, they're going to be like, "You're dumb. Like, why
  206. 20:07would I even believe you? Like, that sounds like a scam." But if I came to you and say, "Hey, I I learned this thing for how to make $100 a day. Do you
  207. 20:14want me to teach it to you?" They're at least a bit more open, right? That's only one example, like money related,
  208. 20:20that could still set off people's alarms, but I think you get the point. It's a lot closer in proximity to where
  209. 20:25they are and what they believe is possible for themselves to achieve. So the questions that you ask yourself here
  210. 20:30are what situation were you in? How did you get into the interest that helped you change? And how can you help people
  211. 20:36go through the same transformation faster? And you really don't need to think too hard about this because it will refine with time. You just need

  212. Your content is the map

  213. 20:42like a starting point. You need a direction. So moving on to what your content is. If your brand is the
  214. 20:47transformation, your content is the map that is built over time. It's the world.
  215. 20:52You think of the Marvel Cinematic Universe with Iron Man and the Avengers and Spider-Man and all these different
  216. 20:58things. It was built up over time in this like bingeable fashion. And they have TV show spin-offs, they have the
  217. 21:04movies, they have action figures, they have an entire lore behind it. That's kind of what you're building over time.
  218. 21:09And so for this, I talked to a lot of people who just want to start writing. And as you might guess, or as you may
  219. 21:14have experienced, their problems revolve around the same things. They don't know what to write and they don't know how to
  220. 21:20write it. They don't know what makes their writing different from everyone else's. They don't know why people would listen to them over someone else. They
  221. 21:27don't see themselves as experts, but don't understand that experts aren't the only ones who have an audience. You can
  222. 21:32build a student style personal brand, too. You just learn, research, and share what you found without claiming any
  223. 21:38results until you actually have results. So, I like to think of content like this. You have a brand who you help and
  224. 21:44how you help them change their life. And now, you treat content like you're the programmer of a video game. You have
  225. 21:50point A where your audience is now, level one, and then you have point B where you can help them get to, which
  226. 21:56can be level 100 or 50 or 10 or even two, just one level ahead of them. And
  227. 22:01even if you aren't level 100, you're allowed to grow. You should grow. Actually, you're the leader. That's why
  228. 22:06you attract followers, so to say, because entrepreneurship is self-improvement in disguise. Now, to
  229. 22:12make this simple, any idea or content is free game if it lands between your point A and point B. And it may help to quite
  230. 22:19literally pull out a piece of paper, drop point A on one side, point B on the other, and then you can start filling in
  231. 22:25the middle with topics and ideas. So to start, you can write two to three broad topics like health, psychology, or
  232. 22:30business. And these are your content pillars or your main interests broadened up a bit. And then for each of those
  233. 22:36topics, you can write two to three more subtopics. For each of those subtopics, you can write two to three pain points,
  234. 22:42principles, how-tos, or other types of content styles that you've seen. And so let's say that my brand is to help
  235. 22:48people become futurep proof, which it is. That's my niche, so to speak. That's who I try to attract is people who want
  236. 22:54to become future proof. Then my entire goal with content at that point is to find great ideas that I want to talk
  237. 23:01about and just frame them through the lens of becoming future proof. So if I want to talk about the topics of having
  238. 23:08multiple interests, the way it becomes unique to me is like, okay, well, how does that help you become futureproof?
  239. 23:14And this video was born. As an example, if I'm studying my interests, like flow psychology, and I find an idea I love,
  240. 23:21like how psychic entropy causes the mind to slowly become disordered with time unless effort is put into maintaining a
  241. 23:27meaningful hierarchy of goals. Then the first question I ask myself is this, how does this apply to becoming future
  242. 23:34proof? And through that question alone, I now have a unique piece of content. I'm not copying the idea one to one. I'm
  243. 23:40applying it to a new domain from my own voice and perspective. And that is content creation in a nutshell. For
  244. 23:46people who don't want to dance in front of a camera or be on TikTok, just hunt for ideas in your interests that you
  245. 23:53really like and you have a mission that you can help other people achieve and then you tie the two together. You frame
  246. 23:59the idea through the mission. So when you have an idea, you just look at the map that you drew with all of your
  247. 24:04topics on there and you think, okay, how does this help people get from point A to point B? Okay. In the newsletter or
  248. 24:10YouTube video you're creating, the introduction is [clears throat] illustrating the problem that point A is
  249. 24:15at. The middle is explaining the concept or idea that you want to talk about. And then the end section or the actionable
  250. 24:20section is like, okay, here's the steps to get to point B. And that's how you create a newsletter. That's how you
  251. 24:26create a YouTube script. That's how you create anything long form. For short form content, you kind of just ideulate
  252. 24:32short posts. And it really helps to look at how other people package and structure posts. If you don't know what
  253. 24:38to do here, this is when you go to Eden and look at how other posts are doing
  254. 24:43and then click the buttons that allow you to make them your own. And that's a very important part because if you can't
  255. 24:48get people to click and stay. In other words, if you can't create engaging content from the ideas you have, who's
  256. 24:54going to see your product? Who is going to pay you for what you do? In other words, how are you actually going to do
  257. 25:00what you love, learning in a sustainable way if you're always in survival mode and selling a product for your boss

  258. Your product is the tool

  259. 25:06rather than yourself? So, that moves us on to the product, right? Your brand is the transformation, your content is the
  260. 25:12map, and your product is the tool. Now, when I first started on social media, I was a web designer. I started writing on
  261. 25:19Twitter because I was tired of doing cold outreach all day. It was frankly exhausting and I knew that my next step
  262. 25:25was building an audience so that I could land clients from that audience. As I got clients and as my service evolved
  263. 25:30because my knowledge evolved with it, I found a lot of people coming to me not because they wanted a website but
  264. 25:36because they just didn't have clarity on their brand, content, and product. They thought a website was going to fix everything or they were convinced that
  265. 25:42that was like the hole in why they weren't making money. is a website of all things when the rest of the things,
  266. 25:48the brand, content, product, like literally the main funnel that would make you money just wasn't there. And so
  267. 25:54I helped them and I actually started to pivot my offer in that direction. And there was a 2-year period of time where I would consider myself a brand adviser
  268. 26:01or a personal brand adviser. And the biggest question then was, okay, if I write about all these ideas and
  269. 26:06interests, what do I sell? It feels like I'm just giving everything out. People won't have a reason to buy my product if
  270. 26:12they already know it all. And now typically the reason people ask this question is because they just love getting in their own heads, right? They
  271. 26:18don't like thinking things through. And I'm not saying that as a jab. I do it all the time, right? You get a little bit stressed. You don't know where to
  272. 26:25look and you just like pick an answer, right? And then that answer becomes law and then it prevents you from taking any
  273. 26:30further action. And so the answer to that of like, oh, why will they buy from me? Is that people just buy things? They
  274. 26:37probably don't remember everything they read from you and they are even more likely to never implement it. Just because you've talked about it doesn't
  275. 26:43mean people aren't going to buy something. But of course, there's a better way to think about it, right? That's kind of a silly way to think
  276. 26:50about it. I like to think of my products as tools or systems that help people get from point A to point B on my map. As an
  277. 26:57example, I can talk about writing all day and I can teach how I write newsletters, content, and generate
  278. 27:03ideas. But a tweet or newsletter is usually not the best medium for teaching an entire system through things like
  279. 27:08modules, worksheets, templates, and everything like that. So if I create a product like I did previously with
  280. 27:15two-hour writer when I was actually promoting and selling that that was like the complete system for implementation
  281. 27:20like no one video could take the role of that product because it was a daily set
  282. 27:26of actions backed with education that someone can use to get results and it's kind of evolved into what Eden is
  283. 27:33becoming today. It's find validated ideas make them your own write post
  284. 27:38them. It's the writing hub. It's the content strategy hub. And one thing we need to talk about is that if you don't care to sell an info product because
  285. 27:44everyone told you they were a scam and you were dumb enough to not think or question, then you can build a software.
  286. 27:49But again, and I've learned this through 3 years of failure so far, it needs to be a system. Yes, you can probably vibe
  287. 27:56code small-cale software quite well if you have agency and understand the iterative process and you love learning.
  288. 28:02So, you should be able to just start building it and ask the AI questions along the way. And the thing here that I don't get is like, oh well, how do I
  289. 28:08start? Just ask Claude. How do I start building an app? Literally just say that, hey, I want to build it. I've
  290. 28:15heard about this vibe coding thing. I've heard that you can help with this. How do I do it? Give me a plan. And then it
  291. 28:20breaks it down. You go, okay, how do I start on step one? And then it tells you. And then you do it. And you go,
  292. 28:26okay, let's do step two. And then you tell And you do it. And it's not like you're just having Claw do everything
  293. 28:31because you have to guide it. You still have to understand what's going on. And then you keep just following the steps
  294. 28:36until you have a version one. And frankly, the version one is gonna suck. And then it's up to you. Are you going
  295. 28:42to say, "Oh yeah, this is a vibecoded app, so I could only get this far and it sucks." Are you going to keep going,
  296. 28:48keep iterating, and you just ask the question or solve the problem when you encounter it? Now, back to the point. The creator economy when it comes to
  297. 28:55monetization is a systems economy. You don't have to build the next note-taking tool. I've tried that. You build the
  298. 29:02software that helps them do what your info product would have helped them do. watch my previous videos on the info
  299. 29:08product or go to my substack and on my paid tier I have a full guide to how you would create a profitable digital
  300. 29:14product that gives you everything that's like what you need to know about marketing. You don't need to take any
  301. 29:19other marketing course except for pay attention to what's in that guide. So for Paul Muso who has the philosophy
  302. 29:24school that we talked about earlier, he could literally just build like a learning app for philosophy and he could
  303. 29:29share his teachings on there. Like there are so many different ideas that could work for Paul, but I'm sure Paul doesn't
  304. 29:35care because he's already doing something that works well. He doesn't need to go further. I'm just kind of
  305. 29:41throwing out ideas here and there, but that's really it. You just have to build the product and you have to do it in a
  306. 29:46way that gets results or is good. You can have this great idea and you can build it out, but that doesn't mean it's
  307. 29:52good and it doesn't mean that other people want to use it and it definitely doesn't mean that they want to pay for it. So, you have to test all of those things. And so with all of that, this
  308. 29:58wasn't a very hyper practical video or section on building a product because I don't think that's what you need. You
  309. 30:04just need clarity that this path is viable. That's why you came to this video. It's not for the step-by-step how
  310. 30:10to do it because you can find that anywhere. You just need the belief. And once you have that belief, you can figure out the rest because you love
  311. 30:17learning. So this video was just meant to be a spark to show you what's possible. And I'll create more on this
  312. 30:22in the future or just let me know what you actually want to learn and I'll jot that down to create another video about
  313. 30:28it. But until then, like, subscribe, join my newsletter link in the description if you want weekly
  314. 30:33newsletters on how to reach your potential. And then check out Eden if you're even slightly interested in finding high performing ideas that
  315. 30:40relate exactly to you and having them delivered to you on a daily basis. So with that, thank you for watching. I'll see you in the next video. Bye.