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How To Articulate Your Thoughts Intelligently (Talk Like This)

Dan Koe19:24Added Aug 31, 2026

If you can write or speak well, you are one step closer to getting what you want in life.Research, write, and schedule content with your AI strategist (gives...

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  1. I Never Thought I Could Talk Like This

  2. 00:00When I was young, I was always drawn to
  3. 00:02people that sounded intelligent. People
  4. 00:04like Alan Watts, Jordan Peterson, Daniel
  5. 00:06Schmokenberger, or other individuals who
  6. 00:08could explain deep ideas in an exciting
  7. 00:11yet palatable way. Most of the time, I
  8. 00:13didn't understand what they were saying,
  9. 00:15either because I was too young and dumb
  10. 00:17or they were just over complicating what
  11. 00:18they were saying, but they sounded smart
  12. 00:21in articulate. So, I gave them my
  13. 00:23respect. Now, the thing is, I never
  14. 00:25thought that I could do the same. I
  15. 00:27never thought that I could be
  16. 00:28articulate. I thought that those people
  17. 00:30were just inherently more intelligent
  18. 00:32than I was. I honestly didn't think that
  19. 00:34my brain could do that. I was a smart
  20. 00:37kid in school, but being good at taking
  21. 00:39tests is a lot different from being good
  22. 00:42at stringing together coherent thoughts
  23. 00:44and articulating them to someone else. I
  24. 00:46felt like I had to memorize entire books
  25. 00:48worth of information so that I could
  26. 00:50recite it on the spot because I was
  27. 00:52trained to learn that way. But now over
  28. 00:55a decade later and without really trying
  29. 00:57to become articulate, people ask me how
  30. 01:00I write and speak so well. Now, I'm my
  31. 01:02own worst critic. I don't think I'm the
  32. 01:04best writer or speaker at all. But over
  33. 01:06the past 6 years of me doing this,
  34. 01:09millions of people have chosen to hit
  35. 01:10the follow or subscribe button on my
  36. 01:12social accounts, newsletter, and YouTube
  37. 01:15channel. I'm not an entertainer. I'm not
  38. 01:17that funny. I'm actually quite boring,
  39. 01:19which I like. I wouldn't even say that
  40. 01:21my content is eloquent or revolutionary.
  41. 01:24I can, however, attribute most of that
  42. 01:26success to being able to articulate
  43. 01:28valuable ideas in a way that people are
  44. 01:30drawn to, and that's not very difficult
  45. 01:32to do. So, maybe you're a new creator
  46. 01:34who wants to stand out. Maybe you're
  47. 01:36going on a podcast and don't want to
  48. 01:37stumble over your words because you
  49. 01:39don't have a script when you're on a
  50. 01:40podcast. Maybe you want to command
  51. 01:42respect in a company meeting or a sales
  52. 01:44call. Or maybe you just want to be a
  53. 01:46more interesting person. Now, I have
  54. 01:48three methods that I want to share with
  55. 01:49you that will help you articulate
  56. 01:51yourself more intelligently. And I've
  57. 01:53ordered them from beginner to advanced
  58. 01:54so that you can practice and you can get
  59. 01:56started right now. These are the methods
  60. 01:59that I use when it's time to speak or
  61. 02:02when it's time to write or when it's
  62. 02:04time to uh write a CV for a job
  63. 02:07application if that's something that
  64. 02:08you're going to do or when you're just
  65. 02:10trying to explain yourself in an
  66. 02:11argument and get your point across. But
  67. 02:13there's something more important to that
  68. 02:15that has to come before because you need
  69. 02:18something to articulate. So first we

  70. Articulation Tip: The Inner Album Of Greatest Hits

  71. 02:20need to build our inner album of
  72. 02:23greatest hits. If you want to articulate
  73. 02:25yourself intelligently, you need a pool
  74. 02:27of 8 to 10 of your biggest ideas that
  75. 02:29can be connected to almost any topic.
  76. 02:32Then when it's time to write or speak in
  77. 02:34any situation, you have a starting point
  78. 02:36that you've already thought through
  79. 02:37hundreds of times before. I've been
  80. 02:39getting invited onto more podcasts, but
  81. 02:42these aren't the types of podcasts that
  82. 02:44I was invited on to as a beginner. When
  83. 02:46you're a beginner, you kind of just get
  84. 02:48on the podcast with a friend. He asks
  85. 02:49you some questions. He's trying to build
  86. 02:51the podcast and need someone to come on
  87. 02:52to the episode. And it's just a good way
  88. 02:54of, I guess, like making friends or
  89. 02:55making connections. But now getting
  90. 02:57into, I guess, the big leagues, quote
  91. 03:00unquote, where people spend thousands to
  92. 03:02tens of thousands of dollars on the
  93. 03:03production quality of their actual
  94. 03:05podcast, that's nerve-wracking. And
  95. 03:07there's a lot on the line. And since
  96. 03:09hundreds of thousands of people may be
  97. 03:11tuning in to listen to that podcast, I
  98. 03:13feel like I need to provide a ton of
  99. 03:16value, I better be able to articulate
  100. 03:18myself. Now, I'm not the best podcast
  101. 03:20guest yet. Not by a long shot. If you
  102. 03:22watch any of the podcasts that I'm on,
  103. 03:24it's definitely not as articulate as
  104. 03:26this YouTube video because Devon's in
  105. 03:28control of the editing here. I'm in
  106. 03:30control of the key points. I get to
  107. 03:32choose what I'm talking about. It's kind
  108. 03:33of premeditated. But when you're on a
  109. 03:35podcast, sometimes they give you the
  110. 03:37outline, but usually you're just
  111. 03:38riffing. When I listen back to the
  112. 03:40podcast that I do go on, after I listen
  113. 03:43to them, I'm I'm just like kicking
  114. 03:44myself because I knew that I could have
  115. 03:46responded to certain questions better.
  116. 03:47And that leads to the exact problem.
  117. 03:49I've written two books. I've written
  118. 03:51hundreds of newsletters, hundreds of
  119. 03:53I've created hundreds of YouTube videos.
  120. 03:55I've written thousands of social posts.
  121. 03:56It's obvious to me which ideas are the
  122. 03:59most valuable. It's obvious which ideas
  123. 04:01have led to the most DMs of people
  124. 04:03telling me that that idea changed their
  125. 04:05life. It's obvious that I really only
  126. 04:07have eight to 10 big ideas that
  127. 04:09illustrate the value that my brand
  128. 04:11provides. I've spent countless hours
  129. 04:13refining those ideas. I wake up in the
  130. 04:15morning and write for 2 hours and
  131. 04:17they're you it usually has something to
  132. 04:18do with those 8 to 10 big ideas. Those
  133. 04:20are the ideas people want to hear. Those
  134. 04:23are the ideas that introduce new
  135. 04:24listeners to who I am. But that's my
  136. 04:26biggest mental hurdle. I don't want to
  137. 04:28sound like I'm repeating myself. So,
  138. 04:29when I get on a podcast or when I'm
  139. 04:31asked to speak in front of a crowd, I
  140. 04:33avoid saying the things that I've
  141. 04:35already said, well, my mind kind of goes
  142. 04:37blank and I feel like I have to force
  143. 04:39something out just to avoid having an
  144. 04:42awkwardly long pause. It's like I want
  145. 04:44to somehow have this mindblowing idea on
  146. 04:47the spot when I know that's not how
  147. 04:49ideas work. Ideas require time to
  148. 04:52dissect and explore. They have to be a
  149. 04:54part of you. Jordan Peterson, regardless
  150. 04:56of your opinion, is known for his
  151. 04:58articulation. It's captivating when you
  152. 05:00listen to him. Why? If you look at his
  153. 05:03body of work, it's obvious he has a body
  154. 05:06of work. If you wish to articulate
  155. 05:08yourself and you do not have a body of
  156. 05:10work that is continuing to be refined
  157. 05:12and continues to grow, then you have a
  158. 05:15lot of work to do before you can
  159. 05:17actually be naturally articulate. Now, a
  160. 05:19question to further hammer this home.
  161. 05:20Why do you listen to your favorite
  162. 05:22musician? because they have a specific
  163. 05:24sound or style that you enjoy. Most of
  164. 05:26their music sounds the same with slight
  165. 05:28variations here and there. You can
  166. 05:30listen to a few seconds of their song
  167. 05:31and know exactly which artist plays it.
  168. 05:33If an EDM artist immediately decided to
  169. 05:36switch to country music, their first
  170. 05:37track would be horrible, as most first
  171. 05:40iterations are, and most of their
  172. 05:41audience would not like it. The same
  173. 05:43applies to being a creator, a speaker, a
  174. 05:45writer, or just a person who wants to be
  175. 05:47able to articulate themselves. You need
  176. 05:49to write or speak thousands of times
  177. 05:52until your best ideas are obvious. By
  178. 05:54nature, you must repeat yourself because
  179. 05:56the most important ideas deserve to be
  180. 05:58repeated. And how else are you going to
  181. 06:00refine them? Now, you can think of these
  182. 06:02big ideas as tweets, right? These are
  183. 06:05these are the big ideas that you use
  184. 06:08when it's time to speak. So, in my own
  185. 06:10writing, I have a few topics or content
  186. 06:12pillars that I go to all the time. These
  187. 06:14are the things that I write about. It's
  188. 06:15like the oneperson business model,
  189. 06:17lifestyle design, how to get what you
  190. 06:18want in life, how to master your mind,
  191. 06:20and now I'm talking more about AI. For
  192. 06:22each of those content pillars, I have
  193. 06:25just a few a handful of tweets that I've
  194. 06:27written that hit hard and have been
  195. 06:29validated by the market. They get a lot
  196. 06:31of engagement and they're just good
  197. 06:32ideas. Now, when I think about it and
  198. 06:34when I actually study how a podcast
  199. 06:37guest responds to the host, the best
  200. 06:40speakers don't answer the question that
  201. 06:41the podcast host asks directly. They
  202. 06:44don't say, "Um, well, good question. Let
  203. 06:47me think about this for a bit." Oh,
  204. 06:48yeah. And then they go on. That's not
  205. 06:50what they do. Instead, they just speak
  206. 06:52their best idea, the best idea that
  207. 06:54relates to that question with
  208. 06:56confidence, and then they expand on it
  209. 06:57with a few supporting points. Now, not
  210. 07:00only does this keep the listener
  211. 07:01engaged, leading to the podcast doing
  212. 07:03better, and then more podcast wanting
  213. 07:05you to have on, increasing your success,
  214. 07:07but it's also a clippable moment. So, if
  215. 07:09that idea has already gone viral or has
  216. 07:11been validated when it's clipped and
  217. 07:13posted on social media, it's going to
  218. 07:15again and that's only going to compound
  219. 07:17your success more. If you've watched any
  220. 07:19podcast with Alex Foros, you know that
  221. 07:21he's very good at this. So, if a podcast
  222. 07:23host were to ask him, "What's the
  223. 07:25greatest skill that someone can learn
  224. 07:26right now?" Orzie could say, "Oh, learn
  225. 07:29sales or learn offer creation." But he
  226. 07:31understands that there are levels to
  227. 07:33this game. So, he would probably respond
  228. 07:35with his literal second most viral
  229. 07:37tweet, which is, "The single greatest
  230. 07:39skill you can develop is the ability to
  231. 07:41stay in a great mood in the absence of
  232. 07:43things to be in a great mood about."
  233. 07:44That's very eloquent. That's a great
  234. 07:46quote. That has nothing to do with
  235. 07:48actual like skill acquisition that's on
  236. 07:50people's mind. So, that's a pattern
  237. 07:51interrupt as well. So, by Horoszi just
  238. 07:54making the decision to say that idea, he
  239. 07:56sets himself and the podcast host up for
  240. 07:59a very interesting conversation on a
  241. 08:01topic that he's probably very fresh on
  242. 08:03and can talk about non-stop. And not to
  243. 08:06mention, that tweet has 105,000
  244. 08:09likes. So, when it's clipped, that
  245. 08:11simple decision from Horoszi to actually
  246. 08:13say that idea is going to pay back
  247. 08:15tenfold because it's going to go viral
  248. 08:17again. So, all of that makes sense, but
  249. 08:19how do you actually start practicing
  250. 08:20this once you have a few ideas that
  251. 08:22you're ready to articulate? How do you
  252. 08:24actually articulate them? Right? Because
  253. 08:25that's also a part of the process of
  254. 08:28getting these ideas right. So, I'm not
  255. 08:30just giving you frameworks for how to
  256. 08:32articulate yourself. I'm giving you
  257. 08:33frameworks for tweets or social posts or
  258. 08:36something that could potentially go

  259. 3 Methods To Articulate Yourself Intelligently

  260. 08:37viral. So, that's what we need to talk
  261. 08:38about is the three methods to articulate
  262. 08:40yourself intelligently. If you don't
  263. 08:42know what to learn, start writing. Not
  264. 08:44because writing is some shortcut you
  265. 08:46can't stop looking for, but because
  266. 08:47writing teaches you how to think, how to
  267. 08:49learn, and how to inspire people to care
  268. 08:51about what you do. Now, I call myself a
  269. 08:53writer, but I wouldn't actually consider
  270. 08:55myself one. I don't care about grammar.
  271. 08:57I don't care about how clever I sound
  272. 08:59most of the time. And when I start
  273. 09:01paying too much attention to being more
  274. 09:03clever, my articulation tends to suffer
  275. 09:05a lot. I also don't care if my sentences
  276. 09:07run on or if I don't say something the
  277. 09:09best way it could be said. This actually
  278. 09:11helps me stand out against AI. my
  279. 09:13writing isn't that polished. Yet, as I
  280. 09:15said before, millions of people have
  281. 09:18chosen to hit the follow subscribe
  282. 09:19button because they found some form of
  283. 09:21value in that writing. Now, throughout
  284. 09:23my journey as a writer, I've realized
  285. 09:25that writing is so much more than
  286. 09:27writing. It's not only just putting
  287. 09:30letters on a page. If you want to become
  288. 09:32articulate, you should probably start
  289. 09:34writing. That is, you should start
  290. 09:35writing intentionally because you
  291. 09:37already write every single day. You text
  292. 09:39your family and friends. You email your
  293. 09:40prospects, clients, and co-workers. And
  294. 09:42depending on your work, you may write
  295. 09:44project outlines, feedback, proposals,
  296. 09:46and more. If you really think about it,
  297. 09:48the foundation of media, which is how
  298. 09:50you or your employer gets your work in
  299. 09:52front of other people and persuades them
  300. 09:53to care about your work so you can
  301. 09:55survive and get paid, is writing. Now,
  302. 09:58media has evolved. If you want to
  303. 10:00succeed in any venture, you must go
  304. 10:01where the attention is. Right now, most
  305. 10:04of the attention is on social media,
  306. 10:06YouTube, podcasts, and advertisements
  307. 10:07like Facebook ads. All of which require
  308. 10:10you to articulate persuasively in the
  309. 10:12form of video scripts, posts, sales
  310. 10:14copywriting, post captions, and anywhere
  311. 10:16else that someone is reading a written
  312. 10:17post or spoken script, which is nearly
  313. 10:19everything. That's personally why I
  314. 10:21write 1 to two hours every morning. It's
  315. 10:23because that's the foundation of
  316. 10:25literally my survival and everything I
  317. 10:27do. If I don't write on social media or
  318. 10:29my newsletter or a YouTube script or
  319. 10:31emails to prospects, how am I going to
  320. 10:33ever get a customer for my own work?
  321. 10:36That's why I created 2-hour writer.
  322. 10:37That's my writing system. But by
  323. 10:39writing, that's how you practice
  324. 10:41articulating your ideas from the start.
  325. 10:43It's like a first draft. And then you
  326. 10:45refine it and then you practice speaking
  327. 10:47it. And then you get really good at it.
  328. 10:48And as a bonus, by posting your ideas in
  329. 10:50public, you get direct feedback in the
  330. 10:53form of engagement so that you know
  331. 10:55which ideas are the most impactful. And
  332. 10:57building an audience from that also
  333. 10:58doesn't hurt. So with that said, how do
  334. 11:00you actually start practicing
  335. 11:02articulation in the form of writing?
  336. 11:04That's what we're going to do is we're
  337. 11:05going to start with writing. So, here

  338. Beginner Method – The Micro Story

  339. 11:07are three frameworks. The first is
  340. 11:08beginner level, and I'm calling it the
  341. 11:10micro story. Because the human mind is a
  342. 11:13story engine, humans can't help but pay
  343. 11:15attention to a story, especially if it's
  344. 11:17short and impactful. Once you learn how
  345. 11:19to do it well, you can effectively
  346. 11:21shortcircuit someone's brain into being
  347. 11:22interested in the topic you are talking
  348. 11:24about. The foundation of a story is
  349. 11:26transformation. This does not have to be
  350. 11:28a transformation about a specific
  351. 11:30person. A transformation can be as
  352. 11:32simple as introducing a problem and
  353. 11:34giving a solution. And that's exactly
  354. 11:36what this is. So if you want to make
  355. 11:38that a bit more impactful, being able to
  356. 11:40just write a tiny tiny story that isn't
  357. 11:43necessarily about a character or
  358. 11:44anything, it's just a transformation,
  359. 11:46then you structure it like this. You
  360. 11:48start with a problem. So you state a
  361. 11:50relatable problem or pain point that
  362. 11:51you've observed or experienced before.
  363. 11:53Then you amplify the problem. So you
  364. 11:56illustrate how that problem leads to a
  365. 11:57negative outcome if it is not solved.
  366. 11:59And then you give a solution. So you
  367. 12:01state the solution to the problem. And
  368. 12:03in something like a short social media
  369. 12:04post, this can be one sentence or a
  370. 12:07short bulletoint list. In a long
  371. 12:09newsletter or script, this can be all of
  372. 12:11the key points with their explanations.
  373. 12:13The problem and amplification would
  374. 12:14account for the hook. So, this section
  375. 12:17of the video would be the solution
  376. 12:19section of the microtory framework
  377. 12:21because I'm just going through the key
  378. 12:23points of how to actually solve the
  379. 12:25problem of not being able to articulate
  380. 12:26yourself. Now, if you've studied
  381. 12:28copyrightiting at all, you've seen this
  382. 12:29framework before. It's called the PAS
  383. 12:31framework. And after six years of doing
  384. 12:33this, that's still my go-to when if I'm
  385. 12:35just like lost and don't know uh what to
  386. 12:37talk about, how to articulate it,
  387. 12:39whatever. I just go to this framework,
  388. 12:40PAS, start with the problem. Okay,
  389. 12:42what's a problem? You don't know how to
  390. 12:44articulate yourself. Okay, how do you
  391. 12:45amplify that? What does that lead to
  392. 12:47down the road? You won't get the girl.
  393. 12:49You won't land the job. You won't be
  394. 12:51able to start your own business. You're
  395. 12:52going to live in your mom's basement for
  396. 12:53the rest of your life. Okay, what's the
  397. 12:55solution? Use the PAS framework. That's
  398. 12:57a tweet. It would actually probably do
  399. 12:59pretty good. You could expand that into
  400. 13:00a newsletter. You can turn that into a
  401. 13:02YouTube video or you can say it on a
  402. 13:04podcast. When someone says, "What's the
  403. 13:05greatest skill to learn?" You say,
  404. 13:06"Articulation." Why? Because most people
  405. 13:09don't know how to articulate themselves.
  406. 13:10Go into the amplify solute. Do you see
  407. 13:12what I'm getting at? Now, of course,
  408. 13:13with all of this, this is assuming that
  409. 13:14you already have an idea to write about.
  410. 13:16If you have an idea, then just think of
  411. 13:18the problem. What's the problem? Okay,
  412. 13:20amplify it. Okay, what's next? Give the
  413. 13:22solution. Boom. And if you don't have an
  414. 13:24idea, you need to hunt for them. You
  415. 13:26need to read old books, go down rabbit
  416. 13:28holes on a topic, listen to a new
  417. 13:30podcast, or just sit with your thoughts
  418. 13:31and follow them until you reach a
  419. 13:33compelling insight. When you hunt for an
  420. 13:35idea, you aren't just letting the
  421. 13:36information go in one ear and out the
  422. 13:38other. You are listening intently for an
  423. 13:40idea that you wish you wrote. Then you
  424. 13:42jot it down so you don't lose it. Then
  425. 13:44you articulate it in your own words
  426. 13:46using these frameworks so it takes a new

  427. Intermediate Method – The Pyramid Principle

  428. 13:49shape. Now the intermediate framework is
  429. 13:51called the pyramid principle. The
  430. 13:52pyramid principle is a communication
  431. 13:54framework that structures ideas in a
  432. 13:56hierarchical logical way to make
  433. 13:58information more palatable and
  434. 14:00persuasive. And it's pretty simple. You
  435. 14:02start with the main idea, the key
  436. 14:03conclusion or recommendation. You
  437. 14:05support it with key arguments, usually
  438. 14:07three to five key points. You provide
  439. 14:09detailed evidence, so data, examples, or
  440. 14:12analysis. And unlike most content today
  441. 14:14that waits to give you the answer until
  442. 14:16the end of the video or newsletter or
  443. 14:17whatever it is, this takes an answer
  444. 14:19first approach. Now, this works
  445. 14:21perfectly with the example from before
  446. 14:22with Hormosi where if his answer to the
  447. 14:25question, what is the greatest skill you
  448. 14:26can learn is the ability to stay in a
  449. 14:28great mood in the absence of things to
  450. 14:30be in a great mood about, that can serve
  451. 14:32as the top of the pyramid. You're not
  452. 14:33starting with a problem. You're not
  453. 14:35starting with anything else. You're
  454. 14:36starting with the idea, the conclusion,
  455. 14:38the answer. Then he could support that
  456. 14:40argument or that idea with key arguments
  457. 14:43as to why he thinks that's the best
  458. 14:45skill to learn. All you have to do is
  459. 14:47ask why three to five times and come up
  460. 14:49with a compelling answer. And then after
  461. 14:51that, he can give examples from his own
  462. 14:53life, data about being in a great mood
  463. 14:55if he has the data or statistics on hand
  464. 14:57or just anecdotes from people in his
  465. 14:59life or clients or customers. I've also
  466. 15:01seen this framework be used in YouTube
  467. 15:03videos as well. If you are scrolling the
  468. 15:05YouTube timeline, try to pay attention
  469. 15:06to this. Try to notice these frameworks.
  470. 15:08You'll see some titles that just state
  471. 15:10the problem. You'll notice some titles
  472. 15:11that just state like a really big idea.
  473. 15:13And once you understand these
  474. 15:15frameworks, you can just see them
  475. 15:16everywhere. So for the pyramid
  476. 15:18principle, you start with a great idea,
  477. 15:20you make an argument about it and then

  478. Advanced Method – Cross Domain Synthesis

  479. 15:21you support it with data. Now, if you
  480. 15:23struggle to continue writing or speaking
  481. 15:25or you just get stuck or feel like you
  482. 15:27have writer's block or speakers block,
  483. 15:29this next framework is really going to
  484. 15:30help. But this is the advanced
  485. 15:32framework, which is just cross-domain
  486. 15:33synthesis. And this one is my favorite
  487. 15:35because I have multiple interests. It's
  488. 15:37hard for me to stick to one topic or
  489. 15:39niche. I I want to weave things in,
  490. 15:41right? I'm reading things throughout the
  491. 15:43week. I'm watching videos throughout the
  492. 15:44week. I'm studying new things throughout
  493. 15:46the week. I want to incorporate those in
  494. 15:47my life somehow beyond just like
  495. 15:49consuming information. I love studying
  496. 15:51psychology, philosophy, health,
  497. 15:53business, design, tech, and really
  498. 15:55anything that gives me the tools to live
  499. 15:57a better life. So, this framework is how
  500. 15:59I tend to structure most of my
  501. 16:01newsletters. Not all of them, but most.
  502. 16:03And outside of the ones where I'm just
  503. 16:04focused on a singular tactical topic
  504. 16:06like this one where I'm just teaching
  505. 16:08something to do. So, here's the
  506. 16:09framework. First is problem and amplify.
  507. 16:12Your introduction should state a
  508. 16:13relatable problem and illustrate what
  509. 16:15happens if that problem is not solved.
  510. 16:17Second is cross-domain synthesis. So you
  511. 16:19know patterns or concepts from your
  512. 16:21other interests that help support your
  513. 16:22argument. If I'm talking about deep
  514. 16:24work, I can use the concept of entropy
  515. 16:26from physics to illustrate how
  516. 16:28distractions work. This teaches my
  517. 16:30audience something new and I can sleep
  518. 16:31well knowing that all other deep work
  519. 16:33content out there does not do this. And
  520. 16:35third, you have a unique process or
  521. 16:37solution. So you give a list of ideas or
  522. 16:40steps that best solve the problem you
  523. 16:41introduced at the beginning solidifying
  524. 16:43the transformation. These should come
  525. 16:45from your own contemplation rather than
  526. 16:47someone else's prescription. What I mean
  527. 16:48there is you should actually think
  528. 16:50through okay what is the best way to
  529. 16:52solve the problem and reach the solution
  530. 16:54rather than okay I watch this YouTube
  531. 16:56video he had a good solution he had a
  532. 16:59good how-to or step-by-step advice. I'm
  533. 17:01going to take that and put it in mine.
  534. 17:02So in practice, let's say you're writing
  535. 17:04a newsletter with this or an article or
  536. 17:06a Twitter thread or an Instagram
  537. 17:08carousel or a YouTube video script or
  538. 17:10something longer formed so that you can
  539. 17:12articulate for uh 10 to 20 minutes. So
  540. 17:15you'd have the title of your piece, the
  541. 17:17introduction with the problem, a section
  542. 17:19that teaches a concept from another
  543. 17:20interest or discipline, then a unique
  544. 17:22way to solve the problem in the form of
  545. 17:24multiple sections describing each key
  546. 17:27point. Now, the problem here is that
  547. 17:28this leads to something very long, like
  548. 17:30a newsletter, book chapter, YouTube
  549. 17:32video, or even a solo podcast. And if
  550. 17:34you're just starting out, you'll be
  551. 17:35staring at a blank screen because you
  552. 17:37don't know how to fill in each section.
  553. 17:39Now, luckily, writing is like Legos with
  554. 17:41ideas. And ideas come in predictable
  555. 17:43forms. If you understand those forms,
  556. 17:46you can guide your mind to brainstorming
  557. 17:47what to write next. And here are a few
  558. 17:49easy ones. You can use a painoint. So,
  559. 17:52if I don't know how to start a section,
  560. 17:53I start with a relevant pain point, and
  561. 17:55ideas start to flow from there. There's
  562. 17:57an example. So once I've started a
  563. 17:59section, you can throw an example in
  564. 18:00anywhere. This grounds what you're
  565. 18:02saying. You can use a personal story. So
  566. 18:04think to a time in your life that
  567. 18:05relates to what you're writing about.
  568. 18:07This can go anywhere. You can use a
  569. 18:09statistic. So research a truthful
  570. 18:11statistic that adds more authority to
  571. 18:13your point. You can use a metaphor. So
  572. 18:15explain a complex idea as if you're
  573. 18:16talking to a child. Alan Watts is
  574. 18:18incredible at this. You can use a quote
  575. 18:20where you include a quote that justifies
  576. 18:22what you're saying. Quotes are easy
  577. 18:24because they're almost always great
  578. 18:25ideas. You can use a reframe. So give
  579. 18:27people a different perspective on the
  580. 18:29point you just discussed. Or you can
  581. 18:30just ask what, how, or why. Because when
  582. 18:33all else fails, writing and speaking are
  583. 18:35just thinking and thinking is
  584. 18:37questioning. So if you didn't screenshot
  585. 18:39those, you probably should because
  586. 18:41that's like those are the Legos. Writing
  587. 18:43is Legos with ideas and those are the
  588. 18:46Legos that you piece together to
  589. 18:47articulate sentence after sentence or
  590. 18:50paragraph after paragraph. And if I
  591. 18:51don't know what to write or what to say
  592. 18:53next, I tend to cycle through those in
  593. 18:55my head or latch on to the closest one
  594. 18:57and then give that. And once you get the
  595. 18:59hang of this, as with any skill, it
  596. 19:00becomes second nature and your thinking
  597. 19:02process starts to evolve. I hope that
  598. 19:04was helpful enough to get you started. I
  599. 19:06would highly recommend joining the paid
  600. 19:08tier of my Substack. If you scroll
  601. 19:09through and look at the paid posts,
  602. 19:11there are many drills and techniques and
  603. 19:14courses on writing and marketing and
  604. 19:16business and everything that we talked
  605. 19:17about today. So check those out, like
  606. 19:19and subscribe before you leave because
  607. 19:21they're just a button click. And I'll
  608. 19:22see you in the next video.
How To Articulate Your Thoughts Intelligently (Talk Like This) — Transcriptly