A Yale Student Raised $3.1M in 2 Weeks for an AI Social App | Series, Nathaneo Johnson
Nathaneo Johnson, Co-founder and CEO of Series, believes social networks need a radical reset. As a Yale student, he and his team raised $3.1M in just 14 day...
Watch on YouTube →Transcript
Intro
- 00:00Hey, I'm Nathaniel Johnson. I'm the
- 00:02co-founder and CEO here at Series. I'm
- 00:0421 years old. I'm currently a junior at
- 00:06Yale University, studying computer
- 00:08science and economics. I love playing
- 00:09basketball on the side. Of course, I'm
- 00:11also powerlifting, but most importantly
- 00:13startups, which is why I'm here. Series
- 00:15is the first AI social network. We are
- 00:18essentially using AI friends to make
- 00:19warm introductions via iMessage to help
- 00:22you meet new people based on a want or
- 00:24need you have. For message count, I
- 00:26think we're at around like a quarter of
- 00:27a million, which is really exciting to
- 00:28see. We raised $3.1 million in 14 days,
- 00:31which is now the largest round of any
- 00:34startup that is currently in the Ivy
- 00:35League
- 00:37[Music]
Why We Build Social Media
- 00:46series was honestly a really I think
- 00:48interesting story. It actually started
- 00:50when Sean, my co-founder, and I started
- 00:52a podcast our freshman year at Yale.
- 00:54This is interviewing founders and CEOs
- 00:56from 23 and me to genius lyrics to
- 00:58Runway. We're very actually curious on
- 01:01how exactly they used their own warm
- 01:03network to build successful businesses.
- 01:06We know how hard it is to get access to
- 01:07the right people, especially for
- 01:09professional reasons, whether that is
- 01:11raising capital or that's getting a new
- 01:13job. I'd imagine that anyone who goes to
- 01:16a swear IB internship, there's
- 01:18definitely five people that were
- 01:20probably just equal, if not better, of a
- 01:22candidate that didn't make it. college
- 01:23internship that aren't able to have say
- 01:26like dad's golf buddy to get them into
- 01:28the IB internship. I'd say connections
- 01:30but more importantly I guess perceived
- 01:32value is something that usually requires
- 01:34a warm network to be able to get into.
- 01:36This is a problem that we need to be
- 01:37able to help solve and that can be
- 01:39solved through essentially using agentic
- 01:42matchmaking to make those connections
- 01:44more accessible. So what happened is we
- 01:46ended up experimenting with AI, right? I
- 01:48come from a CS background and was able
- 01:50to initially construct this like early
- 01:52version chatbot that used emails to make
- 01:55warm intros. We blasted that to Yale's
- 01:57email list to Princeton I think a day
- 01:59later and it kind of had some sort of
- 02:00variety kind of blew up within that
- 02:02student community. People were using
- 02:03this for like startup ideas, art gallery
- 02:06ideas, kind of a specific range like
- 02:08mainly professional reasons to realize
- 02:10that this should be the future how we
- 02:12network. I don't think we're competing
- 02:13against anyone and the most common
- 02:14reason why is all of them have in common
- 02:16a number a number of your immediate
- 02:18follower connection like account we have
- 02:20no numbers on this platform because it's
- 02:22purely agent to agent that's something
- 02:24that I think series will actually solve
- 02:26and then hopefully myself can solve as
- 02:29well
Do the Unconventional
- 02:32cool thing about what we're doing with
- 02:33this series race which obviously a lot
- 02:35of people are talking about is we're
- 02:36doing something a bit unconventional
- 02:38right by creating this house what we did
- 02:39is we figured out a way to incentivize
- 02:41people to one of course grow our product
- 02:43and use that but two tie to something
- 02:45that I think is a bit social instead of
- 02:48us trying to focus on organic way of
- 02:50having interns be paid remotely an
- 02:52organic way of being able to market your
- 02:54product with UGC content which everyone
- 02:56does why not have our interns come into
- 02:59a house right instead of them just being
- 03:00online to do the same work they're going
- 03:03to do previously that's kind of how the
- 03:04idea occurred and I think what makes
- 03:06company go viral is do something a bit
- 03:08controversial but having the right facts
- 03:11behind and what they're doing. If you do
- 03:13something controversial that was stupid,
- 03:15right, it's not going to go viral for
- 03:16the right reason, nor is it's going to
- 03:17make you call a viral company. You're
- 03:18going to just look stupid in public. I
- 03:20think if you build something product or
- 03:23system and you have some sort of like
- 03:24underlying reason that people can pick
- 03:26up on, even if it's like 5% 10%, that's
- 03:29what creates the virality because it's
- 03:30like, okay, why do they actually do
- 03:32this? Was this for a reason? And like it
- 03:34creates this like cool spiral of thought
- 03:35and that's what leads people to share
- 03:37that because there's sort of uncertainty
- 03:39people like to see like that's what gets
- 03:40them excited even if it is controversial
- 03:42or crazy I don't think it matters take
- 03:44what they have amplify the depth of what
- 03:46they're doing and how it's unique and
- 03:48then use that as a base on the
- 03:50controversial then you get eyes on you
- 03:51and like it all supports back a reason
- 03:54that you intentionally have
When Everyone Doubts I Break the Norm
- 04:01grew up as a single mom in Irvine,
- 04:03California. I would say very much grew
- 04:06up with like a inclination towards
- 04:08obviously like doing things on the
- 04:09technological side. So like this was
- 04:11building like a walking stick called
- 04:13smart step. I called it in eighth grade.
- 04:15They use ultrasonic sensors and our dun
- 04:17microprocessors in order to essentially
- 04:19scan objects in front of it. But of
- 04:21course, you know, I was playing varsity
- 04:23basketball, right? So like I love the
- 04:24kind of duality. I think that was my
- 04:26biggest thing around growing up is like
- 04:27can I really do things that maybe are
- 04:30expected of me around like you know
- 04:32being able to hoop being able to dunk
- 04:33all those fun things but like also at
- 04:34the same time balancing that with the
- 04:35duality of like being the most crack in
- 04:37the room. I think after especially
- 04:38becoming a valtor in my high school like
- 04:40that was where I realized that yeah I
- 04:42think I can change the norm. I think
- 04:44that although Yale University does have
- 04:46a few famous entrepreneurs, there wasn't
- 04:48much. That was like one of the bigger
- 04:50problems. And I think that's because
- 04:52there's a big encouragement to rather
- 04:54wait until you finish school to start
- 04:56building a company or there is this
- 04:58notion that you immediately have to drop
- 04:59out to do so. It's very rare to be able
- 05:02to kind of pair both together. Now that
- 05:04series has been able to raise the
- 05:05largest round in the current IV League
- 05:07of students, we're trying to stand for
- 05:09the point that you can build a
- 05:11successful venture, right? or maybe
- 05:12while staying in class or at least while
- 05:14keeping things that are closer to you
- 05:16and that's because you can use them as
- 05:17an advantage instead of a disadvantage.
- 05:19A lot of people see school as something
- 05:22that takes time away, which maybe it
- 05:24does for late homework assignments or
- 05:25tests, but the benefit is you're able to
- 05:27connect with your community, especially
- 05:29if that's your marketing, too. And we
- 05:31recently did a marketing initiative that
- 05:32I think being a student has a tremendous
- 05:35impact on in a positive direction
- 05:36because we know the value of staying in
- 05:38school and being able to communicate
- 05:40with these people while being in class
- 05:41with them.
- 05:44As a founder, you already know ideas are
- 05:47the easy part. It's the execution,
- 05:50actually building the product that slows
- 05:52everything down. That's where Lovable
- 05:54comes in. It's not just an AI tool. It's
- 05:57your ondemand engineering team. Simply
- 05:59describe your idea. Lovable then builds
- 06:02a full front-end, backend, and database.
- 06:04So, you can launch real productionready
- 06:06software without writing code. It's
- 06:08already powering over a 100,000 new
- 06:10products a day, helping 2.5 million
- 06:13builders turn ideas into software just
- 06:15by describing what they want. No devs,
- 06:18no delays, no excuses.
- 06:20They're launching in weeks, not months.
- 06:22And guess what? These teams are still
- 06:24tiny. In fact, team EO is also using
- 06:27Lovable to build their upcoming EOS
- 06:29school platform, and we're loving it. If
- 06:31you're a non-technical founder or just
- 06:33want to build without bottlenecks, try
- 06:35Lovable today for free. Use the promo
- 06:38code EO2YT to get 20% off your first
- 06:41purchase of the Lovable Pro plan.
How We Raised $3.1M in 14 Days
- 06:49We've had talks with VCs of course
- 06:51before the raise of like what do you
- 06:53think about this idea? What do you think
- 06:54about this MVP we made? But often times
- 06:56people were very skeptical actually
- 06:57pointing out to say like this wouldn't
- 06:58work. This is an industry that will be
- 06:59able to proliferate long term because we
- 07:01weren't building something that people
- 07:02have seen before. This wasn't like uh
- 07:04anything on the B2B side which was like
- 07:06very hot I think around like January
- 07:08which is when like we were thinking
- 07:09about actually seriously pitching. We
- 07:11actually had, I think, a meeting with a
- 07:13former Andrew Horward's partner, decided
- 07:15to take the trip to SF just to pitch it
- 07:17for the second time, which ended up into
- 07:19a million-dollar dinner. One of the
- 07:21biggest, most important things is really
- 07:22just like focusing on how you tell the
- 07:25story. Here's what's happened in the
- 07:26market. Here's why it's changing. Here's
- 07:27what I'm going to be on top of that
- 07:28change. Or even better, here's how I'm
- 07:30creating a new market on top of that.
- 07:32That was a story that we pitched that we
- 07:33are creating a new market. We'll be the
- 07:35first industry standard of that market.
- 07:37We knew there was a shift in consumer
- 07:38AI. there was a shift in like this
- 07:40called a technology window that people
- 07:42are more enticed to invest or more
- 07:45important than that I guess give AI a
- 07:47chance in the social space. This has not
- 07:49been done before to black guys who go to
- 07:51an Ivy League to raise this amount of
- 07:53capital. After that we've seen so many
- 07:55other companies raise money very fast
- 07:56because okay if those guys can do it I
- 07:58definitely can do it which is another
- 08:00norm to break. So it's like whenever you
- 08:01do something first, it's like equally
- 08:03fun and exciting as fearful because you
- 08:05don't know how the world's going to take
- 08:07it, but shouldn't stop you from doing
- 08:08it.
- 08:11Speed has been our biggest asset. A lot
- 08:13of people are scared to move at fast
- 08:15speeds because things break. We're not
- 08:16scared of that. It's not about a certain
- 08:18battle, right? It's about like, you
- 08:19know, the war, right? It's about you
- 08:21being able to like all time have sort of
- 08:24a capture or share around your own
- 08:26industry and your own niche. The faster
- 08:28you do that, you got to do that at all
- 08:29cost. But building something that has
- 08:32like depth, right? And that can be depth
- 08:34through how you have innovative some
- 08:37sort of like unique technology that can
- 08:38be depth of how you're approaching like
- 08:40your consumerism. Once you can like
- 08:42amplify that depth and showcase that to
- 08:44the world through your marketing, that's
- 08:46what makes something stick because
- 08:47that's something that people remember as
- 08:49a new iteration of whatever industry
- 08:51they're in. The perfect example is of
- 08:52course I love the knowledge of like the
- 08:54horses to cars. People always say they
- 08:56want a faster horse. Maybe some people
- 08:57heard that quote before. It's because
- 08:59like they're very used to like a 10x of
- 09:01what they have instead of going in the
- 09:03next iteration of what's actually
- 09:04needed. I think that's like something
- 09:05that at least we pride ourselves in is
- 09:07like we're not thinking of like a better
- 09:08LinkedIn or a better social platform.
- 09:10We're thinking of what's the next
- 09:12iteration of what can actually be a
- 09:14useful product for people to utilize to
- 09:16build better relationships and
- 09:17connections. Putting yourself in a
- 09:19position where you look up to say I want
- 09:20to be like that one day. It's not a bad
- 09:22thing to do. that's like having some
- 09:23sort of like idol or roadblock. But I
- 09:25like to have a variety of like saying
- 09:27I've seen these different trends from
- 09:29companies that doing like SpaceX to
- 09:31Facebook to like all these different
- 09:32social platforms. How can I take all
- 09:34that knowledge and go in a new
- 09:35direction? Because that's how you really
- 09:37build innovation. I think all the
- 09:39stories of all the social platforms
- 09:40inspire me in some way. But to take all
- 09:42that together leads me to say I want the
- 09:45story to inspire myself in the next 10
- 09:47years versus saying I see one company
- 09:49that I want to straight shoot for and
- 09:51become that in the next 10 years.
- 09:55[Music]