Investors Don't Make Your Product Better | AssemblyAI, Dylan Fox
Dylan Fox is the founder and CEO of AssemblyAI, where he's built one of the most accurate and developer-friendly speech AI platforms in the industry. Under h...
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Intro
- 00:00As a founder, you just have this
- 00:02instinct for some market. That's the
- 00:04hard thing about being an entrepreneur,
- 00:05being a founder is like most people are
- 00:08not going to believe in what you're
- 00:09trying to do until all of a sudden they
- 00:11do. I loved the idea of the product that
- 00:14we were building. As long as I feel
- 00:17really happy about the customers that we
- 00:19have and they're happy, then that's like
- 00:21the validation I'm in search of. You
- 00:23have to just like stay the course and
- 00:25keep going and keep showing up even if
- 00:27you know it's hard and even if you have
- 00:29doubts and moments, you just have to
- 00:30like keep going.
- 00:33My name is Dylan Fox. I'm the founder
- 00:35and CEO of Assembly AI. We've built the
- 00:38industry's most accurate and easiest to
- 00:40use developer platform for speech AI.
- 00:43We've raised over $130 million in
- 00:45funding to date from Excel Insight
- 00:48Partners Daniel Gross and Nat Freeman
- 00:50and Smith Point. That's led by Keith
- 00:53Block from Salesforce.
One Bowl of Pasta, Seven Days of Code
- 01:04My older brother, he would order all the
- 01:06hardware online and he would, you know,
- 01:08be in our basement making computers and
- 01:10I would watch him and being around
- 01:12computers as a kid playing video games.
- 01:15I was addicted to these MMRPG games. I
- 01:19love just working on technology. So in
- 01:22college, I started this company that
- 01:26helped other college organizations fund
- 01:28raise online and people that donated to
- 01:31this student organization would get like
- 01:34local rewards in their community. It was
- 01:36a terrible idea and it was, you know,
- 01:38didn't go anywhere. But we learned a lot
- 01:41about starting company and being a
- 01:43founder through that experience. What I
- 01:46learned from that experience was that I
- 01:48loved being a founder and I loved
- 01:50programming. And with programming, it
- 01:52wasn't so much the programming that was
- 01:55addictive. It was just this open-ended
- 01:58world that you could just build stuff.
- 02:00Any idea you had with programming, you
- 02:02could make it into something real and
- 02:04then you could get feedback from users
- 02:06and you could then keep building and
- 02:09keep building. And so it was this
- 02:10process of like building something that
- 02:12I found just so addictive. So after
- 02:15college, I didn't get a job. Uh we had
- 02:18shut the startup down. I just opened up
- 02:21a bunch of credit cards and I went like
- 02:24$30,000 into credit card debt. Basically
- 02:26just like learning how to program and
- 02:28like reading programming books and
- 02:31building apps and just like all day.
- 02:33That's what I would do in my apartment.
- 02:35And I would make like one big bowl of
- 02:38pasta every Sunday and just like eat
- 02:40that all week with Diet Coke. As I was
- 02:43just like spending all day just
- 02:44programming and building stuff and
- 02:46seeing if I could launch anything new.
- 02:48After, you know, almost 2 years of doing
- 02:50that and going into credit card debt, I
- 02:52was like, "Okay, I need to go get a
- 02:53job." But I had found that I was really
- 02:56most interested in machine learning and
- 02:58natural language processing. And so
- 03:00there was a team in San Francisco, the
- 03:02company called Cisco that was hiring for
- 03:05machine learning engineers to focus on
- 03:07building natural language processing
- 03:10products and interfaces around Cisco's
- 03:12collaboration products. Got really into
- 03:15neural networks and more advanced
- 03:17machine learning and deep learning while
- 03:18I was out there at that job. And that
- 03:20was like 2015 2016 time
Why I Became Interested in Voice AI
- 03:24when I when I got the job at Cisco and I
- 03:26knew I always wanted to start another
- 03:28company. I'd always spend nights and
- 03:30weekends just still tinkering with
- 03:32random ideas I would have. And I think
- 03:34the Alexa launched around the time I was
- 03:37in Cisco. So the Alexa product was like
- 03:40the first computer you could talk to.
- 03:42And I as a machine learning engineer
- 03:44that was working in natural language
- 03:45processing. I wanted to start
- 03:47experimenting with my own ideas for
- 03:50voice interfaces or voice products,
- 03:52voice driven products. And the leading
- 03:55company at the time that was building
- 03:57that technology was this big company.
- 03:59And I contacted them to try to get
- 04:01access to their developer SDK. And they
- 04:03mailed me a CDROM. It was like a $10,000
- 04:07evaluation agreement that you had to
- 04:09sign. I didn't even have a CDROM drive
- 04:12to like load their SDKs. It was just
- 04:14this complete archaic experience. As a
- 04:17developer, I really wanted this super
- 04:20accurate, really easy to use developer
- 04:23platform because I saw back then that
- 04:26the technology was going to just get
- 04:28orders of magnitude better and that was
- 04:30going to make what was a small market
- 04:32huge. That was a really exciting thing
- 04:35that I just wanted to build and work on.
- 04:38as a founder, you just have this
- 04:40instinct for some market and that's what
- 04:43gets you excited about working in that
- 04:45market or building in that market. And
- 04:47so for me, that instinct was voice
- 04:50interfaces and speech AI technology.
- 04:53That is one of the most important
- 04:54modalities for AI. And so we're really
- 04:57excited about that potential and
- 05:00especially that potential to create
- 05:02really accurate and amazing AI for
- 05:04speech and voice and then just put it
- 05:06into the hands of developers to build
- 05:08really creative stuff with and really
- 05:10amazing apps with.
No Product, No Customer, Still Got into YC
- 05:17I left my job and then a few months
- 05:20later got into Y Combinator. I had no
- 05:23clue I was going to get into Y
- 05:24Combinator. I just wanted to submit the
- 05:26application as really a thought exercise
- 05:29to like crystallize what I was working
- 05:31on, what I was going to do. You know, I
- 05:33figured like no chance I'm getting in
- 05:34alone. No progress, no traction, no
- 05:36product, just an idea. But there was a
- 05:38YC partner at the time, Daniel Gross,
- 05:41who had worked at Apple, had worked
- 05:44around Siri, got an email, it's like,
- 05:46"Hey, what's your accuracy rate from
- 05:49Daniel?" And then the next day they were
- 05:51like, "Hey, we'd love you to come in for
- 05:52an interview." And so I bought a ticket
- 05:54home. I flew back to San Francisco where
- 05:57I was living at the time. The next day,
- 05:59drove down to to Y Combinator for the
- 06:02interview, got in and I'd submitted the
- 06:05application. It was like 30 days late,
- 06:07past the deadline. I went in the first
- 06:09day and it was like all these other
- 06:10companies had so much progress, so much
- 06:12traction, and I was just getting started
- 06:15and it was a really hard idea to get
- 06:16started with like creating AI models for
- 06:19speech. That was probably one of the
- 06:20most stressful periods of my life. It
- 06:22was like those those three months in YC
- 06:25where I was just like really trying to
- 06:27get things off the ground working mostly
- 06:29by myself. A lot of founders think that
- 06:32getting into Y Combinator raising
- 06:34capital is like just going to make
- 06:35things happen. It doesn't. No investors
- 06:38are going to hand you customers, make
- 06:40your product better, fix things. You
- 06:43still have to make everything happen. So
- 06:45we just again like showed up every day
- 06:48and just tried to make progress and just
- 06:50like kept at it. I've really just tried
- 06:52to focus on is like as long as I feel
- 06:55really happy about the product that
- 06:57we're making and the customers that we
- 07:00have and they're happy, then that's like
- 07:02the validation I'm in search of is do I
- 07:05feel happy about our product? Are
- 07:07customers happy? Like those are the
- 07:09things I try to get validation from, not
- 07:11what do other people think about our
- 07:14company or what we're doing.
EO Partner Highlight
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- 07:20the easy part. It's the execution,
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How a Startup Wins with Deep Subject Matter Expertise
- 08:23Most of my day is spent talking to
- 08:25customers, working with our product
- 08:27teams, playing with our product, and
- 08:29seeing where it's working, where it's
- 08:31not. founders and and startups, you
- 08:33really need to have this deep deep
- 08:36subject matter expertise in your market
- 08:38and in your customers in your product. I
- 08:41think in a lot of ways it's like
- 08:42undervalued and underappreciated versus
- 08:45functional expertise. Don't always have
- 08:47a lot of confidence in your functional
- 08:48expertise. And I think that's where
- 08:50startups can win. You know, there's a
- 08:52lot of people out there that have
- 08:53amazing functional expertise, but don't
- 08:55have the deep subject matter expertise
- 08:58that you have or that your team has over
- 09:01a certain market or a certain customer
- 09:03or product. And so, when I talk to
- 09:05customers, I don't want the flattery. I
- 09:07want like where does our product suck?
- 09:09Some of the questions I ask are like,
- 09:10hey, what are the top three things that
- 09:12you don't like about our product? Or if
- 09:15you were in charge of our road map, what
- 09:16would you prioritize? Those types of
- 09:18questions are really helpful because,
- 09:20you know, they give you that feedback
- 09:22and that insight over like where do you
- 09:24need to continue to push. I'm never
- 09:26satisfied with our progress. I really
- 09:29excited about what our customers are
- 09:30building. Like I see some of the apps
- 09:32they launch and they build and it's like
- 09:34like I want to go talk about them with
- 09:36my friends cuz they're so cool and
- 09:37inspiring and exciting. And as all these
- 09:39new applications around speech are
- 09:41continuing to take off, the amount of
- 09:43speech data we're handling it just
- 09:44continues to grow rapidly. We'll handle
- 09:48this month alone about five pabytes of
- 09:51speech data through our API platform.
- 09:54That's about 10x the size of the entire
- 09:56Spotify library and catalog. And usage
- 09:59to our developer platform is growing
- 10:01over 250%
- 10:03year-over-year. So, the scale is like
- 10:05pretty insane.
Just Start with a Website
- 10:07Speed is probably more important now
- 10:08than ever. There's so many use cases
- 10:10that we're seeing developers want to
- 10:13build apps around that they need really
- 10:15good speech AI for. They need new
- 10:18capabilities. They need better tech.
- 10:20They need better models. They need, you
- 10:22know, all this stuff. They're hungry for
- 10:24it because the opportunities are
- 10:27enormous. An example of where a lot of
- 10:29speech AI models will struggle today is
- 10:31with hallucinations. So having an
- 10:33in-person meeting with 10 people or
- 10:36you're having a phone call and it's
- 10:38windy and the quality is bad, that's
- 10:41where the AI models still do struggle
- 10:43today. And that's an amazing opportunity
- 10:46because there's so many applications
- 10:47that are limited by those things. And so
- 10:50we're really excited to keep making the
- 10:53models that we're creating better and
- 10:54better. And as a startup company, you
- 10:56want to try to optimize everything you
- 10:59can for speed. You can start by just
- 11:01putting up a website and advertising the
- 11:04product that you want to build and just
- 11:06putting like a, you know, contact us
- 11:08button on there and see what are people
- 11:11reaching out about, are people reaching
- 11:12out, what do they want from your product
- 11:14and that can be really helpful to get
- 11:16validation early on are you building the
- 11:19right thing uh before you go spend a ton
- 11:21of time building. So I think that really
- 11:22fast iteration loop is important for
- 11:25startups to have with customers and the
- 11:28markets that you're you're working in.
Focus on Ours, Not Theirs
- 11:34When you're making an AI model like at
- 11:36so many points you have to decide
- 11:37between trade-offs, right? What type of
- 11:39data do you use? What type of thing do
- 11:41you optimize for? When you know who
- 11:43you're building this AI model for, then
- 11:45you can make all those trade-offs a lot
- 11:47more intelligently in a way that makes
- 11:49your AI model have more product market
- 11:51fit for who you're building it for. You
- 11:53can always change your focus as you
- 11:55learn, right? But I think it's important
- 11:56to like have a focus and then you learn
- 11:59and then you can focus other areas. like
- 12:01we're super laser focused on, okay,
- 12:04people building voice agents, people
- 12:06building notetakers, people building
- 12:08sales intelligence apps, these are the
- 12:1010 things they really, really care
- 12:12about. And so, let's make sure our
- 12:13models are hyper optimized for those
- 12:15things. And let's build the right
- 12:17training data and let's build the right
- 12:19model architectures and let's do all of
- 12:21the things we can to absolutely max out
- 12:23in those dimensions. And that's how
- 12:25we're constantly keeping our models the
- 12:28most accurate and the easiest to use for
- 12:31the developers that we're building for.
- 12:33You might come to assembly and maybe our
- 12:35models aren't as good for you as another
- 12:39model. And usually if that happens, it's
- 12:41because that's not an application or a
- 12:43use case that we're really focusing on.
- 12:45At least not right now. So for us, the
- 12:47way we really maintain our competitive
- 12:49advantage is by just really clearly
- 12:51focusing on who we're building for and
- 12:53not building general purpose tech, but
- 12:55building tech that's optimized for a
- 12:58specific use case and market.
- 13:00One of the biggest things I've learned
- 13:02is that every startup, you have your own
- 13:04journey. It's easy to compare yourself
- 13:06to other startups. you know, you have
- 13:08friends that are founders and maybe
- 13:10they're a stage or two ahead. But
- 13:12startups are not franchise businesses, I
- 13:14think, is one of the biggest things that
- 13:16I've learned. And what I mean by that is
- 13:19like you have to really figure out what
- 13:21your journey is. And every journey is
- 13:24slightly different. And there's a lot of
- 13:25startup dogma that you don't have to
- 13:28subscribe to. and in a lot of ways can
- 13:31actually make it harder for you as a
- 13:33founder because you feel like there's
- 13:35all this stuff you have to do when in
- 13:36reality you just have to really build a
- 13:38great product, make your customers happy
- 13:41and that's what you want to focus on.
- 13:42That realization has helped me a lot as
- 13:45a founder realizing, okay, we're on our
- 13:47our own journey. Startups are all look
- 13:50different. All their journeys are
- 13:51different. And just be really focused on
- 13:53making a great product, on making
- 13:55customers super happy. And that's that's
- 13:57the north star.